Courtney Eiland-Johnson Email & Phone Number

Westerville, Oh, Us

- Manage and execute all stages of content development- Develop copy for promotional emails to drive attendance for conferences, webinars, and ADA programs- Draft and produce marketing copy to support fundraising campaigns- Publish new website content (promotional teasers, landing pages, article pages, etc.) on consumer and professional websites- Collaborate closely with SMEs in Marketing, Customer Service, Science & Health Care, Advocacy and Communications.- Ensure all content and messaging is on-brand and on-mission- Ensure all content and messaging aligns with accessibility best practices- Use data to drive and inspire content decisions and experience

Reston, Va

- Supported in the development of short- and long-term customized strategic marketing communications plans for clients - Identified, prioritized, and project managed marketing activities across multiple clients - Developed promotional emails and social media campaigns to drive attendance for conferences, webinars; and campaigns to increase overall membership- Developed monthly or quarterly metrics reports to track website traffic, email metrics, social media stats; monitored effectiveness and identified areas of improvement- Managed branding elements and worked with outside vendors - Researched, wrote, and edited copy for marketing collateral and websites for clients - Assisted with the development and redesign of client websites- Collaborated with other departments to make sure the client’s marketing goals and objectives were being met across the board

Reston, Va

- Supported the Marketing Communications Team to develop and implement tactical marketing communications projects, including: membership marketing, event promotions, collateral creation, website updates, organic social media, email marketing, and graphic coordination- Effectively coordinated the development, design, approval, production and distribution of marketing deliverables- Assisted with content development and design and/or updating of communication channels- Gathered data and prepared dashboards for reporting on activities- Worked with graphic designers to traffic requests from client and client services team- Assisted with the execution of email, social media, and content marketing strategies- Maintained project schedules to ensure on-time delivery and provided status reports- Effectively utilized a project management system to track ongoing deliverables

Alexandria, Va

- Wrote, edited, and proofed for accuracy, grammar, and content all ASCD promotional materials, including catalogs, ads, flyers, and educational inserts, used to promote ASCD’s programs, products, and services - Developed and implemented procedures for working with Creative Services to ensure marketing materials were produced and delivered on-time; served as a liaison between Marketing and Creative Services to retrieve and communicate due dates and track progress - Collaborated with Manager, Marketing to develop and create a marketing strategy to increase ASCD’s reach on social media for print and digital products- Maintained project management tracking system to ensure deadlines were met and that marketing materials were reviewed by stakeholders- Served on the Wellness Committee to help promote company-wide health and wellness initiatives

Washington D.C. Metro Area

•Worked all home games for the Washington Mystics•Set up press room conference area with all materials needed for the media•Assisted in the development of post-game notes; transcribed quotes

Alexandria, Va

- Wrote and formatted member acquisition emails using Silverpop- Ensured promotion codes were entered into SHRM’s Association Management System- Conducted regular tracking and analysis of marketing efforts- Addressed SHRM membership inbox inquiries and directed to the proper outlets- Updated membership profiles as needed to ensure accurate information on file (using Personify)- Assisted with some administrative tasks

Washington D.C. Metro Area

•Managed website/blog content and social media accounts for small business owners, entrepreneurs, and non-profit organizations•Created media and blogger distribution lists; created and disseminated press releases and media advisories•Utilized email marketing to promote upcoming events to assigned list serves•Developed content for marketing materials•Assisted in the coordination and execution of events in the D.C. metropolitan area (additional locations have included Philadelphia, Houston, Los Angeles, New York City and Atlanta)

Washington D.C. Metro Area

•Assisted the sales and communications departments in the sports and entertainment division•Drafted press releases and media advisories; updated media distribution lists•Website maintenance; contributed online content; uploaded press releases; updated events calendar•Managed social media websites such as Facebook and Twitter; executed social media campaigns•Helped coordinate, facilitate, and execute various events held at company-owned venues•Booked events into internal database using eBooks•Assembled photos and contribute content for sales and marketing collateral, annual reports and both internal and external newsletters•Answered incoming inquiry calls and e-mails; located available dates to hold events; scheduled site visits•Demonstrated premier customer service and maintained relationships with customers for repeat business•Light clerical work and other duties as assigned

Washington D.C. Metro Area

June 2010 - September 2011• Assisted the Communications Department of the Washington Wizards and Washington Mystics by working all home games and serving as a liaison between the athletes and the media by providing media access to athletes for interviews.• Handled confidential information such as player trades, rebranding, and logo launches for both teams until timely announced.• Contributed and edited content for the weekly Mystics Newsletter, Mystics Daily and Web site. • Supervised interns; fulfilled other duties upon request.May 2009 to June 2010• Assisted in the communications department of the WNBA’s Washington Mystics• Pitched stories ideas to various media outlets, updated statistical information in game notes that were distributed to the media and available online; wrote press releases and media advisories.• Fielded emails and all media credential requests and responded in a timely manner. Assisted members of the media with information.• Set up the press conference room area including distribution of media guides, game notes, box scores, statistics and other information pertinent to the media.

Ba, Print Journalism, Minor In Sports Administration, Magna Cum Laude

Activities and Societies: The Hilltop Newspaper Staff, Zeta Phi Beta Sorority, IncorporatedMy journalism experience began in high school.

Mps, Sports Industry Management