- Led multi-channel performance marketing efforts for the US, overseeing search, social, and remarketing campaigns, managing an annual marketing budget of $180M. - Conducted data-driven analysis to inform the U.S. traffic acquisition roadmap and prioritize initiatives. - Assessed performance of current traffic acquisition efforts to identify optimization and growth opportunities across multiple marketing channels. - Proposed and oversaw tests in collaboration with engineering and marketing teams. - Communicated results, key insights and recommendations to key stakeholders and senior leadership.

- Provided insights on sales trends (e.g., weather, political events, etc.), marketing channels, and customer behavior and demographics to Leadership. - Aggregated and analyzed internal and external e-commerce data to assess key performance drivers and made actionable recommendations. - Mentored and trained coordinators/senior coordinators on best practices, data analysis techniques, and Excel. - Managed day-to-day activities of paid search marketing, including campaign creation, budget management, performance review, and optimization. - Developed and maintained daily, weekly, monthly dashboards and reports to address vital business needs.

- Prioritize and ensure timely and accurate completion of marketing projects and tasks- Build a follower base and expand company’s presence on social media networks- Write SEO-friendly content for website and print publications- Provide administrative and organizational support to the marketing team