Courtney Fox

Courtney Fox Email and Phone Number

Senior Media Buyer, Fluent | Leader in customer acquisition for growth-minded marketers @ Fluent, Inc
Courtney Fox's Location
San Francisco, California, United States, United States
Courtney Fox's Contact Details

Courtney Fox personal email

n/a
About Courtney Fox

In 2017, I entered the world of digital advertising and discovered my passion for media buying. As a Senior Media Buyer at Fluent, I create, manage, and optimize paid campaigns on social channels including, but not limited to Facebook / Instagram, Snapchat, and TikTok. I consistently make data-driven decisions to drive positive media margin at scale and manage an annual portfolio of over $10M in ad spend. I am both creative and analytical, and I bring energy and organization to everything I do. I thrive in a fast-paced ever-changing environment and have the ability to pivot and prioritize as needed.Fluent, Inc. (NASDAQ: FLNT) is a leader in customer acquisition for global brands across a wide array of industries. Backed by proprietary data science, opted-in consumers on Fluent’s exclusive media properties discover new opportunities, services, and products that enhance their lives. Established in 2010, and headquartered in New York City, Fluent has invested over $1B in media across its digital media portfolio to build a global audience and performance solution set designed to deliver business growth.Outside of my work with Fluent, I am a music lover and a travel enthusiast with a passion for learning. I drive all over the country several times a year with my sweet Aussiedoodle, Alfie! Despite all the driving, I love to stay physically active by hiking, running, skiing, and weightlifting.You can learn more about Fluent by clicking on the links in the ‘Featured’ section, or by sending me a connection request.Gallup Top Strengths: Learner | Positivity | Achiever | Analytical | Discipline

Courtney Fox's Current Company Details
Fluent, Inc

Fluent, Inc

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Senior Media Buyer, Fluent | Leader in customer acquisition for growth-minded marketers
Courtney Fox Work Experience Details
  • Fluent, Inc
    Senior Media Buyer
    Fluent, Inc Aug 2020 - Present
    New York, Ny, Us
    • Create, manage, and optimize paid campaigns on social platforms including Facebook / Instagram, Snapchat, TikTok, Pinterest, etc.• Manage a portfolio of ~$600K in ad spend per month at a profitable margin• Constantly test new platform features and incorporate them into my media buying strategies• Create my own ads using Canva and iMovie, ensuring that all are on-brand and appealing to the target audience• Build reports, pivot tables, and charts in Excel and Google Sheets to track and analyze ad performance. Utilize data to make informed creative and media buying decisions to reach high-quality consumers• Communicate performance internally via reports, slide decks, and presentations• Partner with Kitchn.io to automate our day-to-day ad operations and reporting. Build automations, fix errors within existing automations, and constantly work with their team to automate new processes and better the existing ones• Manage a network of freelancers for the media buying team by frequently putting in tasks for them, uploading their content, approving their invoices, implementing incentives to retain them, and onboarding new freelancers• Meet regularly and maintain relationships with platform representatives• Consistently help brainstorm levers to pull outside of media buying to improve monetization, including new articles or landing pages for Fluent’s owned and operated businesses• Ideate and execute creative and media buying strategies for new business ventures within Fluent
  • Launch Potato
    User Acquisition Manager, Social
    Launch Potato Feb 2020 - Jul 2020
    Delray Beach, Florida, Us
    • Created, managed, and optimized paid social campaigns for Facebook / Instagram, adjusting bids and budgets to points of profitability• Did competitive research, brainstormed ad elements, and prepared creative briefs for new website content
  • Fluent, Inc
    Media Buyer
    Fluent, Inc Nov 2018 - Oct 2019
    New York, Ny, Us
    • Created, managed, and optimized paid campaigns across various platforms. Met and exceeded profitability goals by: Managing bids and budgets, Targeting strategies, Creative refreshes• Managed a portfolio of ~$200K in spend per month at a profitable margin• Participated in creative brainstorms in which we analyzed current campaigns and brainstormed new creative ideas• Sourced images and designed ads using creative tools such as Canva• Worked with the creative team for more complex design work• Collaborated with the media buying team on best practices and buying strategies• Kept a lookout for emerging platforms, inspiration for ads, etc.
  • The Penny Hoarder (Taylor Media)
    Media Coordinator, Paid Social
    The Penny Hoarder (Taylor Media) Jan 2018 - Nov 2018
    St Petersburg, Florida, Us
    • Created, managed, and optimized paid social campaigns for Facebook, Snapchat, Pinterest, and Google Ads• Maintained consistency within the quality of work, ensuring that all content was on-brand and error-free• Assisted the team in creative brainstorms for captivating ways to portray the content via ad creative, including copy and images / videos• Sourced and created thumb-stopping images / videos and copy for ads• Stayed on top of social media industry trends to ensure a competitive advantage for the company• Reported on key performance indicators, communicating them upstream to management
  • Family Medical Associates Of Highland Park, Llc
    Bookkeeper
    Family Medical Associates Of Highland Park, Llc May 2015 - Aug 2017
    • Collaborated with business accountant to manage and organize company accounts on QuickBooks• Input bills and deposits and tracked revenues and expenses• Administered biweekly payroll and completed payroll taxes• Reconciled company accounts at end of each month
  • Little Giant
    Marketing Intern
    Little Giant May 2016 - Aug 2016
    • Conducted market research to use in marketing plans for clients and presented findings to company• Assisted with research, recruitment, and promotion for the Institute of Hip Hop Entrepreneurship (IHHE), a program that supplies nontraditional entrepreneurs with knowledge and resources needed for success• Communicated with vendors and visited sites to plan events for clients such as Heineken and Raw Story; handled guest lists during events• Compiled social media analytics and summaries of events to present to clients such as Heineken• Analyzed company social media accounts and offered suggestions for improvements based on findings
  • Jessica Scott, Llc
    Marketing Intern
    Jessica Scott, Llc May 2015 - Aug 2015
    • Controlled company accounts and all forms of social media (Email Accounts, Eventbrite, Facebook, LinkedIn, Instagram, Twitter) to increase media presence; created original material to post each day• Worked with team members to plan, promote, set up, and clean up events

Courtney Fox Skills

Marketing Event Planning Microsoft Excel Microsoft Powerpoint Microsoft Word Quickbooks Social Media

Courtney Fox Education Details

  • Penn State University
    Penn State University
    Marketing; Minor In Psychology
  • Archbishop Wood High School
    Archbishop Wood High School
    High School

Frequently Asked Questions about Courtney Fox

What company does Courtney Fox work for?

Courtney Fox works for Fluent, Inc

What is Courtney Fox's role at the current company?

Courtney Fox's current role is Senior Media Buyer, Fluent | Leader in customer acquisition for growth-minded marketers.

What is Courtney Fox's email address?

Courtney Fox's email address is co****@****ato.com

What schools did Courtney Fox attend?

Courtney Fox attended Penn State University, Archbishop Wood High School.

What skills is Courtney Fox known for?

Courtney Fox has skills like Marketing, Event Planning, Microsoft Excel, Microsoft Powerpoint, Microsoft Word, Quickbooks, Social Media.

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