Modernization of corporate technology policies and existing IT procedures to create compliant solutions to complex problems. Reduced security risks and defects by conducting technology compliance audits and launching CAPAs, and policy adjustments. Day-to-day driver of the strategic direction set by senior management as it relates to organization goals for budget optimization, client MSA compliance, information management, and end-user IT security education. Branded internal user education of complex IT safety concepts for marketing professionals, making technology best practices more approachable and sustainable.

Selected as apprentice to senior leadership to grow knowledge of business management practice in Technology and Marketing. Senior Project Manager for confidential initiatives. Managed research, procurement, and integration, including Company-wide software implementation, for significant organizational change in the IT department of a marketing organization of 250+ employees. Developed and served as SME for digital service offering, piloting with established client. Developed and owned data reporting for department briefings on behalf of Executives.

Responsible for managing the development, approvals, and launch of digital marketing content in highly regulated pharmaceutical marketing environment. Applied SDLC and PMI methodologies for project initiation to close. Created project schedule and implementation plan, controlling scope and documenting changes, as well as providing status reports to team members and senior management. Leadership of internal project teams, identifying and resolving project issues, allowing for Creative and Medical resources to do their best work.

Created and maintained annual plans for multiple product launch initiatives. Managed creation of product packaging artwork including content, language translations and approvals from key stakeholders. Adapted technical product specifications into marketing copy.

Planned cost-efficient strategy to move drivers, crew, executives, and sponsors to 100+ events on three varied Motorsports series schedules. Vendor relationship and budget management for $1 million in annual travel. Established vendor audit, enabling the recovery of incorrectly authorized expenses totaling $75,000.

Series credential and track relationship manager. Owned itinerary development for 100+ team travel events. Proposed and applied tools for quality control and automated communication of itinerary updates. Research and engineering support.

Planned and implemented traditional and interactive projects for marketing campaigns, leading cross-functional teams, to deliver results that achieve client goals within scope and allotted time. Responsible for developing partner relationships as well as supporting senior-level account staff. Served as project owner with overall responsibility for finished product and budget.

Software implementation and on-boarding for multi-unit retail and restaurant clients participating in long-term market research. Trained field representatives on software as well as data analysis relating to the customer experience and service standards. Guided analysis and interpreted customer experience data to develop candid, actionable, and lively message for C-level presentations. Served as the primary point of contact for clients, dispatching internal resources and ensuring technical product benefits were communicated in a client-friendly manner. Provided support and served as backup to senior account team leaders working across 30+ brands on multi-year projects.

Identified client requirements for proposals upon handoff from Sales. Served as day-to-day contact for planning and execution support of national in-home marketing campaigns for Consumer Packaged Goods (CPG) brands. Lead kick-off and status meetings for cross-functional teams. Partnered with Analytics department to identify client areas for focus. Presented sales lift and ROI data at campaign close.

Ensured client expectations, deadlines and company goals were met on a Global Corporate Account. Assisted Account Manager with client kick off calls, timeline development, and budget tracking. Provided in-store campaign execution updates to senior business unit leaders and created post-event execution presentations. Client maintenance and reports in Salesforce.