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Led development of direct to consumer programs to drive customer acquisition and retention of Honda and Acura new and CPO sales. Oversaw dealer-level programs for Acura to increase service visits to dealerships. This includes direct mail, email, dealer portal with ordering capabilities, analytic dashboards and training. Relaunched multi-channel loyalty and retention program for Acura owners. Worked collaboratively with strategy, analytics, creative and technology teams to provide strategic recommendations to grow clients’ business. Responsible for managing financials including SOWs, agency revenue and organic growth. Managed, mentored and grew a team of client service members.

Account Director on Alcon Laboratories business. Served as senior-level account lead and strategic advisor, sitting onsite with clients. Provided leadership for Vision Care Franchise, including three franchise sub-brands and fourteen products. Oversaw four global product launches and development of new franchise brand positioning and campaign. Worked collaboratively with colleagues in New York and clients in Ft. Worth to ensure projects were strategically aligned and deliverables met.

VP, Account Director on American AirlinesMay 2007 - April 2012. Managed all digital and sub-brand advertising activity, including AA.com, AAdvantage (B2C and B2B), Citi / AAdvantage, American Eagle, Business ExtrAA, AAVacations, LGBT and Cause Marketing. Managed a team focused on the AA digital business including six dedicated account team members, including three Account Supervisors and three Account Executives. Oversaw all digital advertising and related digital projects. Provided strategic leadership on all initiatives including online, television, video, print, out-of-home, promotions, SEM and direct marketing for multiple clients within American. Developed long-term client relationships through a complete understanding of client’s business and thorough knowledge of the marketplace and competitive landscape. Worked collaboratively with colleagues to develop integrated strategies to meet all client needs including brand building and direct response. Managed marketing budget for all client activity, including media and production allocations, helping to grow the digital budget threefold over five years.Account Supervisor / Management Supervisor on American Airlines, DFWIMA and Van CliburnMay 2002 - May 2007 Managed the account team responsible for all global digital advertising for American Airlines. Implemented online brand research studies to measure impact on key attributes. Developed email campaigns, corporate sales websites and foreign language micro sites. Researched industry news and trends, and applied findings to client’s strategic vision. Analyzed performance reports for online campaigns; developed and implemented optimization recommendations. Managed development of media and creative campaigns for pro bono account.

Responsible for major email newsletter, growing distribution by 25%. Developed and implemented international public relations campaign, coordinating the activities of multiple public relations, internet and email vendors. Wrote strategy documents, collaborated with creative teams, presented creative concepts to the client and executed projects against client timelines, objectives and expectations. Designed and managed American Airlines website.

Managed the creation and production of various marketing materials including brochures, advertisements, point of purchase displays, media kits, sales videos and company website. Wrote editorial articles and ad copy for publication in national magazines and various trade journals. Negotiated contracts and managed activities with public relations firm. Coordinated services and fees with vendors such as printers, photographers, web designers and graphic designers.