Courtney Day

Courtney Day Email and Phone Number

CMO, Optimize to Convert Digital @ Optimize to Convert
Courtney Day's Location
Old Greenwich, Connecticut, United States, United States
Courtney Day's Contact Details
About Courtney Day

Dynamic consumer marketing and sales executive with agency, marketing services, entrepreneurial and general management experience. A strategic team leader and manager with proven success growing businesses through unexpected ideas and outstanding client service.Specialties: Seniors, Health and Wellness, Non-Traditional Marketing, Integrated Marketing, Community-based Programs, Consumer Advertising, Brand Strategy, Network Marketing, Lead Generation, Client Services

Courtney Day's Current Company Details
Optimize to Convert

Optimize To Convert

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CMO, Optimize to Convert Digital
Courtney Day Work Experience Details
  • Optimize To Convert
    Chief Marketing Officer
    Optimize To Convert Dec 2023 - Present
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  • Optimize To Convert
    Chief Operating Officer
    Optimize To Convert May 2022 - Dec 2023
    Industry Leading publishers for Lead Generation and Inbound Customer Acquisition. Our mission is to help clients grow their businesses by providing qualified consumer initiated inbound calls that convert to profitable sales. We produce and place social media advertising campaigns that drive calls to our clients' call centers. Calls are generated through major platforms such as Facebook, YouTube and Google.In 2023, our company generated more than 40,000 leads a day for client partners. We work across a broad spectrum of verticals including, but not limited to: Health Insurance (Medicare Advantage, Medicare Supplement, ACA, U65); Auto Insurance; Final Expense Insurance; Debt Relief; Solar Installations; Education Degree Programs; Home Security; Home Improvement, and Torts.
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  • Frontline Marketing
    Svp, General Manager
    Frontline Marketing Mar 2016 - Nov 2021
    Norwalk, Ct
    Ran the FrontLine Marketing business unit of Acosta, marketing and managing in-store merchandising activation programs for CPG brands and consumer sampling programs. As General Manager, I drove all aspects of the business, with P&L accountability, and the responsibility of ensuring that we provided an outstanding product and service for our CPG client and retail partners. Recognized as a Top Workplace under my leadership by Hearst CT Media, I managed a cross-functional team of department heads from Sales, Marketing, Research, Operations and Retail Development.
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  • Frontline Marketing
    Vp/Svp, Marketing
    Frontline Marketing Apr 2012 - Feb 2016
    Norwalk, Ct
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  • Newday Energy Llc
    Founder
    Newday Energy Llc Aug 2010 - Mar 2014
    1) Recruited and inspired one of the largest national teams of independent representatives for North American Power that enrolled over 10,000 energy customers.2) Independent Marketing Consultant: Assisted clients with strategic concepting and tactical planning for consumer marketing campaigns and product management.3) Internet Marketer and Network Marketing Leadership Coach: Coached and trained on Attraction Marketing, blogging, article marketing, SEO, email marketing, and social networks integration.
  • Tsn Group
    Svp, Marketing And Client Service
    Tsn Group Oct 1998 - Aug 2010
    Provided strategic leadership to clients and managed an internal team that delivered marketing solutions reaching "mature" consumers in community-based settings. Partnered with client consumer marketing managers, sales teams, and agencies (creative, media, PR and CRM). Primary focus was on health and wellness education, brand awareness, product trial, drive to physician, and lead generation campaigns. Clients comprised major marketers in the CPG, consumer healthcare and pharmaceutical industries including: Abbott Nutritionals, Aetna, Bayer, Beiersdorf, Bristol-Myers Squibb, Endo, Forest, GlaxoSmithKline, J&J/McNeil, Kraft, Merck, Novartis, P&G, Pfizer, Schering-Plough and Takeda.
  • Gotham Inc.
    Evp, Group Account Director
    Gotham Inc. Oct 1997 - Sep 1998
    Directed an account service team with strategic, creative, media planning and P&L responsibilities for Abbott Nutrition, Bristol-Myers Squibb OTC, Yardley, Pfizer, and SunCom Wireless (acquired by T-Mobile).
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  • D'Arcy Masius Benton & Bowles
    Svp, Group Account Director
    D'Arcy Masius Benton & Bowles 1994 - 1997
    Directed account management group with creative and media responsibility for all brands of the Kraft Bakery Division, Corning housewares, and the American Red Cross. Developed DMB&B’s first multi-disciplinary integrated communications team, bringing together 3 sister agencies to support advertising, promotion, packaging design and public relations as a “one-stop” service. Served as global agency lead for Corning housewares brands to assure brand strategy consistency and adherence to best practice guidelines across global markets.
  • Dmb&B
    A.A.E. To Svp, Management Supervisor
    Dmb&B Sep 1982 - 1994
    New York, New York, United States
    Held positions of increasing responsibility in account management working on an extensive list of brands from Nabisco, Procter & Gamble, Kraft General Foods and Corning housewares.
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Courtney Day Skills

Integrated Marketing Marketing Marketing Strategy Email Marketing Advertising Strategy Lead Generation Online Marketing Account Management Entrepreneurship Digital Marketing Management Leadership Online Advertising New Business Development Social Media Marketing Marketing Communications Crm Media Planning Marketing Research Business Development Direct Marketing Sales Brand Development Marketing Management Financial Services Social Media Brand Architecture Market Research Seo Start Ups Social Networking Public Relations Product Development Product Management Network Marketing Blogging Brand Awareness

Courtney Day Education Details

Frequently Asked Questions about Courtney Day

What company does Courtney Day work for?

Courtney Day works for Optimize To Convert

What is Courtney Day's role at the current company?

Courtney Day's current role is CMO, Optimize to Convert Digital.

What is Courtney Day's email address?

Courtney Day's email address is cd****@****ing.com

What is Courtney Day's direct phone number?

Courtney Day's direct phone number is +120353*****

What schools did Courtney Day attend?

Courtney Day attended Harvard University.

What are some of Courtney Day's interests?

Courtney Day has interest in Horses, Exercise, Home Improvement, Shooting, Reading, Gourmet Cooking, Sports, Home Decoration, Cooking, Electronics.

What skills is Courtney Day known for?

Courtney Day has skills like Integrated Marketing, Marketing, Marketing Strategy, Email Marketing, Advertising, Strategy, Lead Generation, Online Marketing, Account Management, Entrepreneurship, Digital Marketing, Management.

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