• Initially focused on Passengers, but expanded responsibilities to include tasks from the Drivers Acquisition and Moto teams.• Spearheaded B2B and B2C Regional Partnerships and New Channels: - Identified and cultivated partnerships aligning with regional goals. - Explored and leveraged new channels for business expansion.• Lead and managed projects at a national level with sub-teams: - Influencers & Ambassadors; Media (On and Offline); Social Media; CRM; Performance; Branding; Research; NGOs; CX; PR; Business Dev and Safety. • Formulated hypotheses and implemented tests to propel growth hacking initiatives.• Supervised the development of culturally resonant creatives across marketing channels.• Created ideas, reviewed copy, approved creatives and monitored campaigns.• Evaluated Performance, Media and Brand strategies on a national level.• Strategically optimized marketing mix to maximize impact across diverse regions.• Conducted Customer Journey Mapping (CJM) and analyzed Product Funnel to drive insights.• Budget control.