Thiago Couto Email and Phone Number

More than 25 years as strategist of marketing, service innovation, growth experience, business expansion and community management for international companies; last 8 years focusing on tourism, travel and hospitality industry implementing innovative solutions of Tourist Experience Design and AI Mobile Mapping to Digital Place Branding Influence for destinations, brands and communities; 11 years as evangelist of shared economy; AR & VR developer and content storyteller producer; 6 years investor/consultant international markets. LETS START A CONVERSATIONConsumer focused Marketing Strategist professional that can balance the art of human psychology and storytelling with deep understanding of product and service adoption data across audiences to drive awareness, traffic and acquisition.Audience expert that can develop a research agenda and execute it in a scrappy way with the goals and KPIs to better understand the journey of existing customer profiles and optimize the growth of prospects.- Experience in Brand Strategy (Full Funnel), Product Marketing or Marketing Strategy roles;- Marketing Strategy experience in B2B, B2C and B2G in travel, hospitality remote work verticals, destination marketing and services in general;- Familiarity with Research methodologies and applications;- Comfortable and experienced with executing research on my own with scrappy tools and innovative solutions;- Growth hacker and SEO tactics, backlinks, native ads, network content distribution chains;- Well versed in Media capabilities, especially Digital: Facebook network, Google and Youtube, Pinterest, TikTok and others - 100% alligned with Terms and Conditions plus GDPR compliance.- Master in Google’s Business, Tourism and Mobility Ecosystem as tools for passive marketing and growth platforms;- High skilled in optimization for OTA platforms: Booking, Expedia, TripAdvisor, AirBnb, VRBO, Decolar/Despegar, Stays and others.- I built strategies that have included Influencers, Brand Ambassadors, Activations and Offline crossmedia;- Strong analytical skills, capable of balancing creativity with businesses results;- Excellent communication skills, with penchant for simplifying the complex across teams;- Analytical, agile, storyteller, organized, collatorative and connected to values.