------------------------MERGER of Dow and DuPont — SPIN of Corteva Agriscience• Part of a merger-and-spin team for digital transformation to Corteva Agriscience — creating a pure-play $35B (Market cap) global agricultural solutions company (largest in the world). Corteva Agriscience combined three heritage businesses: — DuPont Pioneer — DuPont Crop Protection — Dow AgroSciences• Managed the temporary public-facing web presence for the merged $130 billion chemical megacorporation DowDuPont, Inc., and the original branding of Corteva as “the Agricultural Division of DowDuPont.”• Created and managed the original Corteva social media channels: FB, Insta, LI, YT, TW• Developed/launched the original digital landscape — Web and Social Media (platforms AEM 6.3 and SPRINKLR)• Managed the Corteva corporate web presence for the newly spun, independent company (CTVA)ONGOING Role at Corteva• Create and maintain corporate external-facing web presence, corporate identity, reputation, media, brand compliance, vital messaging• Serve as Subject Matter Expert (SME) for the global Adobe AEM 6.5+CLOUD web platform — consulting, training, and implementation• Effect community & social-web coordination• Discoverability/SEO strategy using Search tools and best practices• Create analytics reports• Consult on and support migration of offsite-hosted sites into the Corteva web platform• Coordinate with agencies and cross-functional teams to implement new website experiences• Manage translations and AEM Live Copy across regions and country sites globally• Manage SFDC integrations• Leader in Accessibility (WCAG 2.2) tools, and implementation• Proven expert on content management systems, processes, principles, and best practices• Manage global Regulatory and Legal content• Investor Relations Website Liaison — Coordinating and publishing Quarterly Earnings, Dividends Announcements, Proxy Statements, Financial Reports, Acquisitions, Corporate Events, Webcasts

• Trusted digital-communications consultant — Leverage the fluid digital landscape to tell stories that drive engagement — Experienced building content marketing operations and x-channel delivery — Leader in Accessibility (WCAG 2.0) awareness, tools, and implementation• Digital Social Networking — Generate enterprise social transformation through digital strategies — Social Media Community Management — Certified Enablement Consultant—Manage the global Social Media platform (Sprinklr) — Manage Social Media Channels in both native environment and Sprinklr platform — Video management—YouTube, Sprinklr, AEM• Product Owner for Adobe AEM, Access Approvals, Release Management• Subject Matter Expert (SME) for the global Adobe AEM web platform — Lead the global network of Regional Web Content Managers (RWCMs) — Lead information sharing and networking in DuPont’s 200-member Adobe User Network (AUN) — Guide Business Units’ web content activities — Manage DuPont’s global taxonomy for 45 Country Websites in AEM and Salesforce.com — Manage global translations — Expert in data migration process• Digital Training—Lead digital systems training sessions — Sprinklr SM Platform — Adobe CQ 5.6 – AEM 6.3• Coordinate vendor partners (creative and technical agencies)• Collaborate with agencies (design, content, social media, SEO, etc.)• Proven leader of distributed teams globally• MarComm writing and editing

Digital Marketing - DuPont Global WebCompleted a Scaleup Project as Digital Project Manager to build 35 multilingual websites in 35 countries: design upgrade, and platform conversion to Adobe Experience Manager (CQ5.6); MSM/CMS training and workflow, verifying design/platform compatibility and integration, digital marketing communications, global content messaging and localization, remote teams management, project management, data integrity, SEO, standards-and-styleguide compliance, requirements verification, and system QA.Accomplishments:As PM & CMS Power User, in collaboration with Accenture Technology and DuPont Marketing, working with globally distributed teams, developed and managed a one-year project with six- to eight-week scaleup segments per site, with overlapping schedules and cascading timelines among the 35 sites for efficiency, from initial requirements to final launch.Of those 35 sites for which I was the Digital Project Manager, I built 14 myself, start-to-finish, using Adobe's Live Copy and Multi-Site Management capabilities.

Directed the Production Department and the Quality Assurance Department—guided content-lifecycle and integrated-quality processes.Accomplishments: • Improved corporate web presence for key market search terms. My SEO analysis recommendations were implemented and returned significant gains within six months, mostly to page 1 search results. • Helped select, test, and implement a new defect-issue-enhancement tracking system. • CMS Migration -- Migrated pdf-based CMS to html-based CMS customized to support a new software system. • Led production-system upgrade project (outsource/in-house project), from RFP to test and implementation. • Established a culture of cooperation between Production and Quality Assurance, typically adversarial roles. • Streamlined workflow, CMS usage, day-to-day operations, supervisory routines, and increased productivity. • My operational-benchmarking staff-productivity-improvement initiatives allowed production-department reduction from six to four staff. • Established QA error-prevention routines that reduced or eliminated overtime and late deliveries. • Improved staff and supervisor metrics for productivity reporting. Responsibilities: • Published aviation regulations and aircraft technical manuals in CD/DVD and online. • Managed Production and QA operations, content-aggregation and delivery. • Constantly improved integrated production-and-QA processes. • Helped develop innovations, requirements, stage-gate processes, and implementations.• Manage software quality (SQA) and content quality (CQA) lifecycles with IT/Development.• Wrote RFPs, evaluated proposals and managed vendors.• Developed and managed test plans, use cases, test cases, and test scripts, managed issue tracking. • Developed requirements-test-and-traceability matrices.• Wrote, enforced, and audited Work Instructions and Standard Operating Procedures. • Budget for my area: Submit annual budgets including staff salaries, accountable for budget compliance.

I developed and edited the Consumer Guide to Plastic Surgery, and managed other online vehicles. Code development, content development, and successful SEO implementation.Developed and edited the Consumer Guide to Plastic Surgery: • Planned and developed the website and its content (wrote or gathered/edited articles). • Specialty in scientific and technical research, communicating complex information clearly and accessibly for the general reader.• Integrated SEO/content-marketing copy with both substantive industry information and SEO optimization. • Responsible for usability, editorial integrity, and content management. • Ensured that articles were reviewed by leading surgeons in the respective fields. Accomplishments: • Within six months of launch, the consumer guide gained national attention, receiving key endorsements from top US plastic surgeons: the president of the American Society of Plastic Surgeons (ASPS), the president of the American Society of Bariatric Surgeons (ASBS), the director, American Board of Plastic Surgery (ABPS). • Within one year of launch, the consumer guide attracted the nation's leading plastic surgeons to list in the consumer guide's surgeon directory. • Within one year of implementing search engine optimization (SEO), achieved page-one/number-one ranking (Google, Yahoo!, MSN) for key terms in a highly competitive market. • Within one year of launch, achieved HONcode accreditation for trustworthy health publications.

Stickyminds.com was the Internet's first and most popular interactive community exclusively for improving software quality throughout the SDLC. I participated in the brainstorming team that came up with the name "Stickyminds.com" and created the site from scratch with the development team (profitable within 2 yrs). I directed both technology (Product Owner) and content (Editor-in-Chief), reporting to the CEO.http://www.stickyminds.com/https://www.stickyminds.com/better-software-magazine-archive• Coordinated with marketing, email campaigns, ad consulting, events collateral, SEO, copywriting. • Gathered, solicited, and edited articles. Daily content to support the popular weekly marketing vehicle “What’s New Gram.”• Specialty in scientific and technical research, communicating complex information clearly and accessibly for the general reader.• Ensured customer-focused quality, editorial integrity, and efficient content-management workflow. • Project manager for software upgrades and CMS system development and maintenance. • Served as contributing editor and editor-in-chief of STQE magazine (now Better Software magazine). • Created STQe-Letter, wrote a popular column “Our Take” (circulation 30,000). • Budget for my area: Submit annual budgets, accountable for budget compliance. • Planned business objectives and strategy (SWOT, goal-alignment) and coordinated marketing campaigns. • Hired/managed globally distributed writers, consultants, SMEs, services. Negotiated/signed vendor contracts.

Direction of all company publications: technical, marketing, internal, print and onlineConsolidated and managed four areas of communication: 1) Marketing Manager2) Web design/development/content3) Technical publications4) Internal CommsMarketing Manager: Managed campaigns for which I developed copy, produced fliers, press materials, reports, slide presentations, and other collateral. Negotiated and managed outsource contracts.Webmaster: Built and maintained the company Website (HTML/CSS), optimized UX design, integrated online help for products.Technical Publications Manager: Wrote and produced online Help systems, tutorials, and tech manuals for engineering drawing software and geographical mapping software (English and French). Coordinated localization and translation. Gathered source data, requirements.Start-to-Finish publishing included:- Become SME for all proprietary NMT products and tools- Collaborate with developers to generate content- Design/Create templates- Write technical manuals from scratch (there were no previous versions)- Specialty in scientific and technical research, communicating complex information clearly and accessibly for the general reader.- Source, develop, and manage graphics- Use ClickBook integrated with MS-Word to prep the files for publication (pagination, margins, cross-references, footnotes, etc.)- Print final technical manuals at the in-house printing and book-binding center- Mass produce as needed- Collaborate with the fulfillment department for final packaging and distributionInternal Communications: I designed and created a new monthly company newsletter using MS-Publisher. I wrote copy, took digital-camera photos for relevant topics, team members, etc. for use in the newsletter.Tools used: Corel PhotoHouse, Corel Draw, MS Picture It!, Composer/GIF Animator, Kodak PictureWorks, MS Photo Editor, MS FrontPage, ClickBook, Word, Excel, PowerPoint, RoboHelp, MS Publisher, Ventura Publisher, PageMaker.

Senior Magazine Editor: International Quarterly Magazine, published art and original writing in English and in translation, with an international emphasis. Wrote editorial matter. Edited articles, essays, stories, and other material. Evaluated manuscripts for acceptance. Coordinated editors, supervised readers and production staff. Assisted in design. Established editorial policies and wrote house style guide (Tallahassee, FL, 1994–95).Newspaper Reporter/Staff Writer: Florida Flambeau Foundation, Flambeau Newspaper, Researched and reported news, arts, and features. Edited copy (Tallahassee, FL, 1993–94).Teacher: 1. Tallahassee Community College, English Teaching Assistant (Tallahassee, FL, 1994–95). 2. Wisconsin public schools, substitute teacher in seven school districts, all subjects, K–12 (Wisconsin 1996–97).Newspaper Editor, Reporter, and Desktop Publisher: Onalaska Community Life Newspaper; Holmen Courier Newspaper (now merged into one paper). Researched and reported news, arts, and features. Edited copy and laid out newspapers in PageMaker Desktop Publisher. Regular editing plus cutting for space during layout in order to make stories fit in the available column inches (Onalaska, Wisconsin 1996–97).Tools used include PageMaker, AOL-Online, Word, WordPerfect on Power Mac, PC 486, and Pentium PC (Windows 3.1 and 95).

Directed offices of publications, curriculum, and scheduling.• I was the first at FSU to convert the university’s magnetic-tape, mainframe-database publishing system to an in-house LAN desktop publishing office in 1990, which I directed. (See "Projects" section below).• I edited and designed brochures, newsletters, and the University General Bulletin and the Graduate Bulletin. Wrote instruction manuals, technical proposals, public announcements, and press materials. • Wrote and distributed bid specifications for print vendors. Approved bids. Authored the editorial style guide. Coordinated communications between faculty, administration, and the public. • I served on the University Curriculum Committee, to which I reported on degree programs, academic policies, and other curricular information. Managed budgets for staff salaries and printing. Set up and supervised Novell LAN. Supervised four full-time and six part-time employees. Tools used include Ventura Publisher and WordPerfect-5 for DOS on IBM-PC 386s on a Novell LAN.

• Contracted legal, academic, and creative editing, writing, and desktop publishing. • Edited regulatory manuals and legal codes. • Specialty in scientific and technical research, communicating complex information clearly and accessibly for the general reader.• Published newsletters, wrote/edited articles, edited academic papers.• Layout in desktop publisher an array of document types, from dissertations to restaurant menus. • Wrote DOS code for config and batch files/macros, menu start pages, etc. Communicated with local business via modem.Tools used include MS-DOS environment, Ventura Publisher, WordPerfect, PC-XT 8088 and PC 286, 2400 baud modem.

• Traveled to client cities. Conducted fact-finding and product-demonstration conferences with clients. • Edited city and county codes of ordinances and other regulatory manuals. Managed document publication from start to finish.• Wrote and edited newsletter articles. Designed layout and supervised printing. Recruited editors and writers. Assigned topics to staff. Interviewed new employees and wrote biographical sketches. Tools used include WordPerfect and XyWrite Publisher for DOS on PC-XT-8088 Model-5160 clone 20-MB Hard-Drive, 640K RAM.