Adam Covati work email
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Technical and business savvy product leader with 20 years of experience in Martech and Telecom. Successfully founded, funded, built, grew ($1M+ ARR), and sold a social media management startup. Specialities include product strategy and innovation, product manager mentoring, and platform transformation.• Achieved P&L of $165M, a 25% gain year over year• 2 time winner of Giant Leap award for leadership on critical and disruptive projects• Currently consulting with SMBs on AI strategy, implementation, and GTMSome areas I enjoy working in:• Experimentation and Data-Driven Decision Making• Market Research and Analysis• Product Vision and Strategy• Stakeholder Engagement and Evangelism internally as well as with customers and partners• Creative technical problem solving at a high or detailed levelI am passionate about leveraging technology to solve complex problems and create impactful solutions. I thrive in environments that encourage innovation and continuous improvement, and I enjoy working with cross-functional teams from development to legal & regulatory to achieve impactful and profitable goals.For nearly 10 years I have mentored startups on product-market fit, early marketing strategies, technology review, as well as overall company goals and strategies. Let's connect and explore opportunities to collaborate, share insights, and learn from each other's experiences.Specialties: Product Go-to-Market (GTM) Strategy, Product Direction and Roadmap, Product/Market Vision and Leadership, Messaging and Positioning, Customer Engagement, Sales Enablement, Pricing and Packaging, Full Lifecycle Product Management, Customer Experience Management, Technically Capable - proficient in several languages.
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Vp Of ProductGreenplacesChapel Hill, Nc, Us -
Ai Innovation ConsultantBetaforge Aug 2024 - PresentChapel Hill, North Carolina, United StatesWorking with startups and enterprises on AI Strategy and Implementation. -
Svp, Gm Customer Software Platform ExperienceBandwidth Inc. Jul 2022 - Jun 2024Raleigh-Durham-Chapel Hill AreaLed product management for software platforms, including web portal, APIs, analytics, and billing, as well as User Experience & Developer Experience. Reporting to Chief Product Officer, often took lead on complex, global, cross-organizational initiatives.• Reduced billing support issues by ~30% through process updates and implementing new automation using insights gained from a data analysis of existing tickets and process reviews• Expanded EBITDA by $6.5M after implementing changes determined from an analysis of usage data and processes vs customer contract terms; included customer comms and operations training• Forged a platform vision for teams, shifting work from addressing specific problems to creating domain agnostic solutions, establishing clear platform ownership boundaries and interfaces• Oversaw a 22 point increase in CSAT using user research, careful prioritization of impactful changes, and increased penetration of UX into product development -
Svp Of Research - Cutting Edge Tech Research & Bd DiscoveryBandwidth Inc. May 2018 - Sep 2022Raleigh, North CarolinaEstablished a new applied research team to drive revenue with innovation and customer collaboration. Included devising research methodology for determining: tech feasibility, customer need, and profitability both for customer engagements and new product development. Collaborated with C-suite on company strategy and vision, reporting directly to the CEO.• Seeded multiple market-deployed projects, including a desperately needed re-architecture of text messaging engine, which now powers 21% of core revenue and is growing at 33% year over year• Experimented with Machine Learning SuperRez technology to upsample real time audio• Led research into Private LTE, VR/AR, WebRTC, Composable tools, and more
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Vp Product ManagementBandwidth Inc. Feb 2017 - May 2018Raleigh-Durham, North Carolina AreaOwned $165M P&L for a product portfolio of Voice, Messaging, 911, and Phone Numbers. Worked closely with the VP of development on prioritization and resource management.• Restructured Product organization to create more autonomous and agile business units by business domain, leading to increases in developer productivity and team morale• Hit P&L numbers by mentoring product leads on managing their domain as a business with its own P&L, priorities, and resources to drive focus and efficiencies within their span of control• Owned Deal Desk, working with sales on structure, pricing, and margin mix of major deals
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Mentor // ZeeroZeero Sep 2020 - Dec 2020North Carolina, United StatesMentor for RIoT Accelerator Program - https://cornerstonets.io/zeero/
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Mentor // Shyft AutoShyft Mar 2020 - May 2020Winston-Salem, North Carolina, United StatesMentor for participant in the RIoT Accelerator Program
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Senior Director Of Product ManagementMapp Digital Jun 2014 - Feb 2017Raleigh-Durham, North Carolina AreaOwned social media management product suite as well as key email marketing capabilities. Charted strategy for unifying disparate product lines including integrating acquired assets. Managed global team of Product Managers and UX Designers in US and EU.• Improved team velocity by introducing Agile methodologies within product and development• Worked on M&A deals with key stakeholders, both due diligence and post-deal integrations -
Ceo & Founder (Exited)Argyle Social Feb 2010 - May 2014Durham, NcFounded and raised $1.5M as a product CTO, owning strategy and execution, later took over as CEO and exited.• Worked with Social Media Marketing influencers to establish brand and perform market research• Built strategic alliances with agencies & industry leading marketing automation companies, driving nearly ⅓ of revenue through these channels• Created prototypes and MVP systems for market validation; hired team and built out product offering -
Founder (Integrated Into Argyle Social)Idek.Net Sep 2008 - Feb 2010* Created a short url service catering to marketers with real-time analytical information* Built as a proof point that the social space needed more management tools* Acquired nearly 1000 users before core features were rebuilt and expanded as ArgyleSocial
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Product ManagerBronto Software, Inc. May 2007 - Feb 2010• Implemented new email batch send User Experience that reduced user mistakes by ~70%• Researched and innovated on email upselling & lift strategies, built automations into send workflow to increase open and click thru rates by up to 33%• Repositioned product, redefined pricing & packaging, resulting in ARPU increase of over 100%
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Product ManagerUnica Jan 2006 - Apr 2007Greater Boston Area• Redefined direction for products to address market gaps and weaknesses • Worked closely with engineering to resolve design challenges and client issues • Engaged in consultative services with clients to improve product usage and satisfaction • Provided training and briefings to internal groups, analysts, consultants, and clients -
Sales EngineerUnica Aug 2004 - Mar 2006• Installed, integrated, and maintained the Affinium Suite for Sales and POCs • Assisted consulting team in architecting, implementing, and troubleshooting customer solutions • Automated setup, rollout, and maintenance of demo systems
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Director Of Development & OperationsInternational Compliance Systems, Inc. Jul 2002 - Aug 2004Fall River, Ma● Managed and mentored development workforce● Worked with management to establish product requirements● Re-architected system to improve scalability, reliability, and maintainability● Established an automated acceptance and load testing solution -
Software Eng / Sales EngineerClickshare Service Corporation May 2000 - Jun 2002Williamstown, Ma● Built and lead sales demos for new prospects● Worked with clients to install solution, on premise and managed● Managed distributed e-commerce network - including credit card processing & ACH transfers● Designed and built tools that reduced time to close support tickets by over 75% -
Software EngineerGte Cybertrust 1998 - 2000Waltham, Ma● Maintained web interface to CyberTrust's Public Key / Digital Certificate Infrastructure● Coop and part-time work through college
Adam Covati Skills
Adam Covati Education Details
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Bancroft School
Frequently Asked Questions about Adam Covati
What company does Adam Covati work for?
Adam Covati works for Greenplaces
What is Adam Covati's role at the current company?
Adam Covati's current role is VP of Product.
What is Adam Covati's email address?
Adam Covati's email address is ad****@****ati.com
What is Adam Covati's direct phone number?
Adam Covati's direct phone number is +150876*****
What schools did Adam Covati attend?
Adam Covati attended Worcester Polytechnic Institute, Bancroft School.
What skills is Adam Covati known for?
Adam Covati has skills like Saas, Email Marketing, Product Management, Social Media Marketing, Analytics, E Commerce, Marketing, Entrepreneurship, Enterprise Software, Software Development, Start Ups, Management.
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