Christian Øvregaard Email & Phone Number

Oslo, No

Oslo, Oslo, No

Lysaker, Akershus, No

Lysaker, Akershus, No

Oslo, No

Mentra by SATS is an initiative within SATS focusing on Digital Training / Home Training / Connected Fitness. The objective is to extend the vision of SATS; Making People Healthier and Happier, and to reach people with limited time to go to the gym, people not comfortable going to the gym or people not having access to a gym in their local area. The first product launched in August 2021 was the interactive fitness mirror named Rflex. Mentra Digital was launched January 2022 and offered the training content on multiple platforms. Mentra by SATS was established as a startup outside SATS to keep the focus solely on home- and digital training. During the first 6 months we went from the idea of the fitness mirror to having the first 100 units placed in households in the Norway and Sweden. The team worked very agile and with the MVP mindset. Testing, learning and gaining feedback along the way. Together with the team we have created a brand new training experience that engages and motivates the user to continue working out.My role has been to lead the initiative since December 2020. During the first half of 2021 I recruited 22 team members including developers, content producers, designers, product owner, supply chain and commercial roles. In addition, my work as included:• launching the brand• setting up a framework for a growth mindset• establishing the office and in-house production studio for content creation. • negotiating multiple agreements• implementing analytics and KPI’s structures

Nordre Aker, Oslo, No

SATS is the largest fitness operator in the Nordics with more than 260 clubs, 670.000 members and 9.000 employees. As Chief Digital Officer in SATS I was overall responsible for IT operations, Digital development and Analytics and a part of the executive management group in SATS. During my time we moved from using digital solutions as support tools, to making them a competitive advantage. We enable more self service for our members to increase efficiency and reduce lead times at customer care. We insourced the development of web, app and our back-end services and recruited 25+ people. This enabled us to work more effectively with the rest of the organization and increase the quality and stability of our services. Other projects and initiatives include:- Integrating Fitness DK as SATS Denmark- Establishing system support, routines and mapping for GDPR readiness - Growing the share of digital sales from 3 – 30%- Increasing the relevance and use of the SATS Member app by adding digital access to clubs, increasing the member app penetration from 40 to 80%.- Implementing Salesforce to enable customer 360- Enabling SATS to offer great digital experiences to our members during Covid lockdown - Professionalizing the use of data to understand member behavior and increase knowledge in the organization

Ålesund, No

Responsible for all things Digital within Stokke. Established and implemented online strategy, including website, ecommerce (Demandware), Social Media and CRM. Managing a team of 9 people.Launched ecommerce in 32 countries in EMEA, North America and APAC. 18 languages, 11 currencies. Significant impact on overall revenue. 50% growth in site traffic the last 2 years.

Ålesund, No

Norway, Sweden, Denmark, And Finland, Dk

Working with strategy and concept development in digital services and solutions for some of the largest companies in Norway. Account manager and part of the Senior Management team.

Hagan, No

Responsible for online activities and traffic to the Expert sites across the Nordic countries.Responsible for Expert.no with 2 employees and customer service. Established and implemented the pricing strategy for your online store, and procedures/structure for marketing activities.

Worked with defining of the concept, strategy and brand. Project manager for the establishing of the online store Flust.no and new site for Trumf.no. Establishing the online store was a large and complex project on a new platform with a lot of integrations and dependencies. Flust.no was established on MS Commerce Server, EPI Server with MS Biztalk as an intermediate/mid-layer for integration.After the establishment I was responsible for marketing and publishing products and content at Flust. Marketing department with 3 people. Worked a lot with traffic-generating activities ether and segmented communication.Worked extensively with continuous improvement of the store, based on webanalytics (SiteCatalyst). Improved multiple processes and checkout that led to improvements in conversion rate and average purchase value.

Oslo, Oslo, No

Established price monitoring and price simulation tool for all banners in NorgesGruppen. Responsible for building a system and a platform for shared understanding of consumer insight across all banners. Responsible for expansion strategy and expansion plans across all regions and banners. Worked actively with monitoring competitors in the grocery market.Projects include concept development and establishment of Shell Fresh, establishing Kiwi Denmark and establishment of e-commerce - Flust.no.

No

Responsible for the analysis of categories and suppliers for decision support and negotiations. Established systems for price monitoring and price simulation to ensure Menys pricing strategies and maximize earnings. Established systems for monitoring customer satisfaction for all stores within Meny. Responsible for the departments budgets and Joint Marketing budgets and process.

No

Support and day-to-day operations of workstations and servers (Novell / Windows network). Responsible for telephone/mobile solutions for stores and head office. Responsible for creation of data lines to new stores. Established procedures for deployment of new machines. Support for the main office of the Centra and Meny.

Held several positions in multiple stores. Employee, Level management, Management.

Retail Management

Artium, Handel Og Kontor

Exchange Student