Covy Phelps Email & Phone Number

Managed Education Vertical Marketing for K12/Higher EdCollaborate on designing campaigns to execute personalized marketing campaigns for targeted accounts.Support Sales, Social Team, Marketing Operations and Agencies to help develop vertically targeted demand campaigns aligning to business objectives and outline stronger lead attribution to market execution.Monitor campaigns to ensure smooth operation for established KPIs by assessing real-time results while gathering feedback from Sales.Implement any necessary adjustments to campaigns for optimization, while consulting with Sales/Agencies/Leadership.Analyze campaign results to measure ROI and KPIs, providing regular reports to management team through established weekly, monthly and quarterly cadence.Identify trends and insights from data to optimize spend and campaign performance.Work with various teams to identify and build reporting deliverables.Partner with US lead qualification manager and MQL assessment teams to align on lead scoring and prioritization.Present insights and recommendations to various internal sales and marketing leadership teams based on campaign data and analytics.Engage in regular dialogue with sales to ensure marketing activities are in alignment with sales objectives, accountability exists, and sales playbooks are being executed.Partner with Experiential teams to align event messaging to existing campaigns branding.Guidance Agencies for creation of outbound invitations and registrations emails, social posts, needed visual displays for event, and follow up messaging.Collaborate with Product Managers to determine product to showcase and liaison information to Experiential teams.Development of promotional giveaways, informational brochures, and spec sheet handouts.Establish KPI with Marketing Ops team for follow ups.Set direction and stood up LG Educators, LG Education Advisory Board, and LG Schools programs.

Marietta, Georgia, United States

Managed 800+ Manufacturer Partners, including 50 Top ManufacturersCreate strong partnerships with business leaders, senior line of business managers, and manufacturer contacts to effectively manage strategic vendor relationships.Act as single point of contact for leadership team and manufacturer contacts to organize activities, such as customer events, internal training, and co-marketing events.Identify and align manufacturer partner initiatives, growth opportunities, and incentives to internal initiatives and co-marketing campaigns.Collaborate with manufacturer partners to create unique and outcome oriented marketing campaigns and collateral to enable Sales Team success.Build, execute and manage marketing packages based on available marketing development funds.Audit, analyze, create reporting for performance of marketing campaigns.Participated in trade shows, partner events, and other promotional marketing activities.Develop data-driven marketing initiatives that maximize impact and return for both partners and internally.Evaluate and update marketing menu to ensure up-to-date information and full showcase of key assets.Goal of $89,000 acquired in marketing development funds for the year, $90,727 recorded at the start of July.

Marietta, Georgia, United States

Marietta, Georgia

Woodstock, Georgia

Performed as consultant for startup business in areas of marketing, logistics, and training to various professionals.Built brands by designing cohesive looks between elements.Designed graphics for websites, logos and promotions for marketing purposes.Created digital image files for use in digital and traditional printing methods.Facilitate market research of barriers to entry, local and corporate competitors, and successful strategies.Designed and implemented risk management system to identify and mitigate potential risks.Implemented process improvement to shape organizational culture, optimize procedures for higher efficiency and help company evolve and grow.Evaluated situations and delivered targeted solutions using various tools and resources.Assisted in start up of 30+ businesses.

Kennesaw, Georgia

Led and managed successful sales department.Directed and assigned duties to workers in retail setting.Performed personnel duties such as interviewing, hiring, training, evaluation, discipline, job termination and scheduling.Mentored and cultivated sales staff via consistent evaluation and training.Researched, evaluated, and archived sales data to understand strengths and weaknesses of department.Developed and initiated data-driven sales strategies to maximize pitch impact and close rates.Collaborated with Sales and Store Leadership to promote “One Team” mentality across departments.Listened and engaged with Sales staff for success stories to continually develop new strategies.Built customer solutions based on need or project.Handled to Manager Escalations for customer satisfaction.Responsible for personal, employee and department goals.Consistent Top 10% performance.Department recognized for finishing 1st (March FY18) in whole of BestBuyDepartment recognized for finishing (FY18) 15th in whole of BestBuy

Kennesaw, Georgia

Recognized for achieving highest sales among all employees in the computing department for Quarter 3.

Kennesaw, Georgia

Recognized for outstanding performance as #1 in the department and in district three times.

Kennesaw, Georgia

Recognized for outstanding performance as #1 in the department and in district twice.