Matt Cowan Email and Phone Number

Multi-disciplinary marketing firm that helps design and implement marketing strategy for D2C brands and Entertainment clients.

▪ Lead social aspects of larger activations (i.e. Super Bowl, Heritage Months, etc.) and social elements of partnerships (i.e. Lomi, Spiceology, etc.)▪ Identify specific social requirements for the program▪ Guide development of content creation (or lead as appropriate)▪ Ensure flawless execution across partner functions▪ Provide strategic input to social strategy▪ Serve as primary social interface with Network relationships for social amplification around programming▪ Lead relationship with all Network show talent▪ Provide input to the organic social calendar with relevant social content.▪ Cultivate relationships with potential partners and influencers of value ▪ Interface with key social partners ensuring social deliverables are being met

▪ Design and implement tailor-made story-based strategy for clients signed to major & independent labels including: Atlantic Records, BMG, Capitol Records, Dim Mak Records, Downtown Records, Island Records, Sire Records, Spinnin' Records, Ultra Records, Warner Music Group, and Universal Music Group.▪ Guide tone, voice, and messaging across all channels to ensure that clients speak to their native audience authentically while simultaneously bolstering community growth.▪ Develop monthly content calendars and weekly communications plans for client approval and posting.▪ Produce various original content using software including Photoshop, Premiere, Illustrator, and more.▪ Manage and coordinate day-to-day communication between label, management, artist, and internal teams.▪ Define an audience reach strategy to grow fanbase and engage users within music verticals.▪ Generate regular marketing reports with integrated data analysis to be delivered to artist management.▪ Create social marketing initiatives including contests, live streams, Q&A’s, and more.▪ Facilitate on-site support to clients at major events such as Coachella, EDC Las Vegas & Ultra Music Festival.

▪ Managed social campaigns for 3 clients signed to Hollywood Records and Harvest Records.▪ Used analytics tools to collate data and create weekly and monthly reports.▪ Executed a 6-week long activation for a client from start to end including full ideation.▪ Researched content ideas and supported the team on the development of strategies.▪ Created and scheduled engaging social media updates on channels including, but not limited to, Facebook, YouTube, Snapchat, Twitter, Instagram, Tumblr and Spotify.▪ Provided copywriting for both online channels and e-newsletters across clients.▪ Supported the social team to build case studies and file award applications.▪ Supported the team with the creation of proposals and new business documents.▪ Kept up to date with the latest trends in the social space and report to wider team.

▪ Oversaw the day-­to-­day aspects of the duo from scheduling to booking to project management.▪ Coordinated with other members of management team to successfully operate the Focus Fire project.▪ Managed social media assets and generate weekly reports regarding growth and reach based on data analytics to project future growth.

▪ Redesigned the campaign report system, decreasing reporting time from three hours per report to one hour. ▪ Developed a new system for tracking social media, establishing a searchable database of social media stats and copy. ▪ Created a new charting system allowing the ability to track charting positions over time.▪ Conducted stress tests on various workflows and identify points for efficiency and optimization. ▪ Generated marketing reports to be delivered to artist management.▪ Researched and compiled marketing drivers to assist in the purchasing of placements on various music streaming platforms and blogs.▪ Tracked social content and properties and adjusting metadata on streaming services.▪ Assisted in writing copy for all Dim Mak social media properties including Facebook, Twitter, Instagram, and YouTube.

• Traveled to various music festivals across the United States to broaden my network. • Spring Awakening Music Festival, Nocturnal Wonderland, iHeartRadio Music Festival, TomorrowWorld, Mad Decent Boat Party, etc.• Expanded industry relations to better understand the inner workings of the music industry.• Assisted various touring acts such as The Chainsmokers and The Lost Kings on tour stops in the Phoenix area.

• Market Arizona State University Men’s basketball games to students.• Increase student attendance at games through various marketing techniques interaction. • Participate in weekly strategic planning meetings to plan for upcoming games.• Improve in-game experience for students through various promotional items.• Attend various events such as press conferences to promote ASU Men's Basketball.

• Produced accurate weekly and monthly reports for various clients to illustrate ongoing marketing campaigns while meeting time sensitive deadlines. • Interpreted raw data pulls from popular advertising platforms such as Google, Facebook and Bing as well other third-party sources into a format easily understood by clients.• Utilized data organization software such as Tableau, Google Sheets and Excel to decipher data pulls for report generation.• Directly worked with account managers to design custom client reports to highlight account specific needs.

• Generated 50 new leads per week while managing an average pipeline of 120 businesses. • Made an average of 51 outbound calls to local business owners each day with a call to set ratio of 1:32. • Asked open-ended industry specific questions to identify problems and provide detail-oriented solutions. • Educated small business owners on various advertising programs offered by Yelp. • Interpreted raw data from Salesforce to determine small business trends.

• Develop and maintained relationships with customers to foster growth in sales. • Provide excellent customer service through the use of out of the box thinking to best serve the customer. • Identify future opportunities to grow business within the store. • Assist with social media posts to help expand store visibility.

• Created flyers and posters for promotional use across the Arizona State University campus and social media by the Sun Devil Fitness Complex and Sun Devil Athletics.• Developed marketing campaigns geared towards Arizona State University students.• Adhered to brand standards set forth by Arizona State University.

• Coordinated with various local corporations and businesses to arrange various speaking engagements.• Managed a ten person executive board to delegate and carry out roles and responsibilities.• Responsible for running weekly board and member meeting for 50 students.• Created the overall vision to effectively guide the organization.

• Coordinated resume book of AMA members to send out to hiring companies.• Provided advertising internships and job opportunities to the general membership through announcements and the chapter newsletter.• Actively looked for speakers to present to organization.

• Collaborated with VP of Communications to create and publish a weekly member newsletter.• Redesigned the weekly member newsletter distributed at meetings.

• Distributed tickets for advanced movie screenings for CBS Films, Disney, DreamWorks, Marvel and Universal, in Las Vegas, Reno, Phoenix, Tucson and Albuquerque.• Arranged advanced movie screenings for Arizona State University and University of Arizona.• Attended weekly planning meetings to discuss and strategize for upcoming projects.

• Designed flyers and produce visual marketing for all of RHA• Implemented social media advertising through Facebook, Twitter, and various social networking sites• Invented new and innovative ways to advertise on the Arizona State University campus