Heather Cox Email & Phone Number

Orem, Utah, United States

Orem, Utah, United States

Research, prepare, collaborate information with invested departments, write, and report on government grants for the City of Orem.

Eagle Mountain, Utah, United States

- Co-created the budget book for FY 2022-2023 which earned the Distinguished Budget Presentation Award from the Government Finance Officers Association (GFOA).- Raised sponsorship money for and co-planned the annual economic development golf tournament.- Organized partnerships with the Utah State Department of Outdoor Recreation to overhaul the outdoor trails system in Eagle Mountain. Began planning for classification of trails, recreation grants, trail signage, and potential nonprofit partnerships.- Created a website maintenance plan for the City website, including tasks and timelines of regular updates by City department.- Restructured the annual resident survey significantly to gather information in a way that better reflects the thoughts and concerns of residents, and allows the data to be translated into actionable items.- Increased marketing approaches to gather more responses than surveys of past years.

Eagle Mountain, Utah, United States

Skills and Responsibilities:- Build user-friendly and responsive Wordpress websites- Copywriting (website content, email marketing)- Email marketing (regular open rate of over 20%, up to 28% in the service industry—plumbing)- Research in SEO and SEM trends based on Google updates such as Hummingbird and Panda. An understanding and current knowledge of SEO and SEM trends and their application have created an increase in website visits and engagement. - Certified Google Adwords Partner. Google Adwords Management with proven increase in CTR and reduction in PPC. Regular ad performance analysis, testing, and improvement.- Bing Adwords Management with over 1% CTR.- Client relations management. - Business Strategy consultant to businesses contracted with in work.

North Branch, Mn

Manufacturing company of rigid PVC (RPVC) t-slot extrusions.

•Grant writing and assisted in the editing and publication of the nonprofit's book•Management of merchandise•Scheduling and facilitation of assemblies•Coordinate chapter setup and communication•Manage and optimize software

•Assist Traditional Media and Internet Marketing Planners in strategic efforts to produce the most leads, applications and conversions possible within a monthly allocation for higher education institutions across the nation.•Directly work with vendors to negotiate Cost Per Lead pricing and volume and serving Insertion Orders for these agreements amounting to roughly $7 million every month. Configure performance optimization plans with vendors.•Responsible for all creative looping internally and with the client. Communicating any internal or client changes to the vendor to assure correct representation of the client on the landing page.•Ongoing work with many types of data such as trending reports, conversion reports, performance reports, media plans and several business information systems to meet monthly client goals and communicating those statistics to client for advising purposes and vendors for performance optimization efforts. •Regular audits of vendor landing pages and real-time leads generated into the lead information system to assure accuracy, removing irrelevant leads and optimizing campaign details within information systems.

•SEO copywriting for the company website (Ben Franklin Plumbing)•Research and production of articles pertaining to the services provided by the company•New Media advertisement and monthly newsletter communication with the company club members•Create design for all published advertisements•Updated revenue and conversion rate statistics for all technicians

Master, Public Administration, 3.9 Gpa

Activities and Societies: Graduated Pi Alpha Alpha — the national honor society for Public Administration. MPPASA - Master of Public.

Bachelor Of Science, Political Science

Activities and Societies: Hinckley Institute of Politics•Maintained 15 credit-hours while working two part-time jobs •Relevant Courses.