+ Led a digital marketing team as part of a small branding agency, plus external contractors, totaling approximately 20 contributors in the conceptualization, execution and launch of all B2B and B2C omnichannel marketing campaigns, including digital strategy development, websites, SEM and SEO, email, social, content marketing, integrated online advertising and media campaigns, and A/B testing+ Partnered in steering company operations, finances, HR and strategic planning, including an annual budget of approximately $2 million, ensuring year over year revenue growth and profit+ Defined scope and cost estimation, performing SWOT analyses, market research and trends, and competitive analysis in new business development and customer acquisition+ Directed the ideation and delivery more than 50 search engine marketing (SEM), PPC, display advertising, paid social media, SMS and mobile marketing campaigns for real estate, government, hospitality, nonprofit and professional services clients, totaling more than $515,000 in ad spend and billing, optimizing for brand awareness and lead generation objectives, and conversion metrics reported as ROI (return on investment) to clients+ Orchestrated cross-functional collaboration between digital, design, public relations, and media buying teams to ensure optimal brand positioning, data-driven decision making, and budget allocation

+ Executed the design and development of more than 100 web properties in a team management capacity, including user experience (UX) and user interface (UI) designers and development partners. Structured company launch protocol, including quality control/assurance, debugging, SEO audits, search engine submission, integration of Google Tag Manager and web analytics, and attribution modeling+ Headed social media management team, overseeing organic content strategy, content creation, calendar management, audience engagement, and social media analytics+ Conducted client and public-facing presentations in new business pitches, project deliverable milestones, and keynotes as a subject matter expert, displaying thought leadership and communication skills and ensuring stakeholder engagement

+ Brand consulting, visual identity design, print and online graphics for food and beverage, multifamily, hospitality, and professional services industries+ Executed paid search strategies (PPC), marketing copy, and analytics reporting and reviews. Optimized campaigns for continued performance+ Built new audiences for clients and leveraged existing customer bases with custom Facebook fan page strategies and social media best practices on Twitter, Pinterest, etc.

+ Managed an advertising agency team of 10 full-time contributors and freelancers, including full-stack and front end web developers, graphic designers, and content creators, guiding project management objectives, deliverable deadlines, and budget management, re-prioritizing as needed+ Art directed more than 40 interactive design projects, including responsive websites, digital display ads, and email marketing for hospitality, travel, healthcare, beauty, and industrial clients+ Led new client pitches, including leveraging printed and digital presentation skills, prototype flowcharts and wireframes, identifying pain points, key messaging, performance forecasts, and trend analysis+ Directed online marketing strategy, including Google Ads (AdWords), social, UGC contests and redemption offers, optimizing based on data-driven insights to achieve core conversion OKRs/KPIs that were reported in marketing analytics reports to clients+ Left the RobMark Web team in May 2016 when my wife received a job transfer to Orlando

+ Collaborated in small creative agency environment on design and creative development of complete marketing campaigns for more than 180 real estate, leisure, and professional services clients—brand and identity development, brochures, advertisements, websites, e-blasts, environmental graphics+ Developed and managed search engine and social media PPC campaigns to maximize digital presence for more than 70 clients, totaling $1 million in ad spend and billing, including keyword and bid research, ad copywriting, ongoing data analysis and campaign optimization, and on-demand and monthly performance metrics analysis and reporting+ Supervised ad deadlines and trafficking to publications+ Excelled at technical vector illustration, minor copywriting, quality control and proofreading, comp and mechanical creation, and print production vendor management and press checks+ April 2012–May 2016, Continued my role with PRISMATIC remotely on a part-time/freelance basis after physically leaving the PRISMATIC team when my wife received a job transfer to Philadelphia, Pennsylvania

+ Served as sole in-house designer for 2 regional apartment-finding magazines—1 quad-weekly 300+ page English edition and 1 quarterly 100+ page Spanish edition+ Aided in training of new-hire designers and design for 2 additional regional publications + Conceptualized display ads for individual communities—from color palette to typography and photography—where brand identities rarely existed+ Photographed exterior and interior community features and amenities for print publication, as well as 360° panoramic images for online advertising counterpart on ForRent.com

+ Partnered within a design team of 5, specializing in large format graphics, including real estate and theme park signage and banners, way-finding systems, and vehicle wraps+ Performed in design and production capacities, including vector illustration and photo manipulation, as well as color correction and troubleshooting of client-supplied files+ Clients included Walt Disney Parks and Resorts, Universal Orlando, Reedy Creek Improvement District, Orange County Sheriff’s Office, and Orlando Entertains

+ Temporary role on the NewsRoom’s Cast Design Team, part of the Communications Group+ Designed Cast development collateral for job fairs and training initiatives, as well as internal informational pieces, such as Disney Cruise Line’s Oars & Ears newsletter+ Conducted internal client meetings and phone conferences+ Collaborated on weekly production of Cast newsletter, Eyes & Ears, including photo retouching, as well as location style scouting for Disney's Hollywood Studios (formerly Disney-MGM Studios) 10th anniversary special edition+ Co-coordinated departmental overviews and “shadows” for visiting Cast Members+ Prior to the role, worked as a Merchandise Host in Magic Kingdom Park, June - September 1995; and as an Attractions Host at Disney's Hollywood Studios (formerly Disney-MGM Studios), Summer 1996, Summer 1997, Summer 1998, and August 1999 - August 2001, which included guided tours of the former production facility at Walt Disney Feature Animation - Florida