Tiffany Cox Email and Phone Number

- Strategic Campaign Management: Design and implement marketing strategies to attract and retain customers, with a focus on email and direct mail campaigns.- Multi-Channel Coordination: Lead and manage integrated marketing campaigns across various channels, ensuring cohesive messaging and execution.- Collaboration: Partner with the CRM Marketing Manager and other internal teams to measure and optimize campaign performance.- Partnerships: Manage promotional opportunities through partner channels, including newsletters, publications, and social media platforms.- Team Leadership: Direct and guide a team of two, fostering professional growth and strategic alignment.- Vendor Oversight: Maintain and manage relationships with marketing vendors, such as photographers, videographers, graphic designers, copywriters, and web developers.- Content Management: Assist in the development and maintenance of websites, mobile apps, and other digital channels, ensuring content is timely, relevant, and strategically aligned with organizational goals.- Creative Direction: Collaborate with external resources to produce short videos, brochures, and other marketing collateral, showcasing the mission and values of our organizations.- Stakeholder Engagement: Work with internal stakeholders to identify and develop compelling stories, managing relationships with customers and external partners throughout the production process.- High-Impact Initiatives: Support the Vice President of Marketing in the development of branding, market research, public relations, communications, and advertising initiatives.By integrating strategic planning with creative execution, I strive to enhance our brand presence, drive customer engagement, and support the overarching mission of both MIF and ELCA FCU.

I supported various Series A and pre-seed tech startup companies by leading marketing efforts. This involved developing acquisition and retention strategies, creating email marketing campaigns, managing paid media programs, producing content, and devising SEO improvement strategies.

Managed the creation and production of online and offline marketing content, including web, blog, social media, and email. Developed meaningful insights from user and market research that informed content strategy, SEO development, and messaging.- Led the production of web, blog, social media, email, etc. content resulting in a 110% increase in organic web traffic in 6 months.- Increased email open rate by 15% through data-driven content strategy and messaging informed by user and market research.- Partnered with product, developer relations, and business development teams on building a steady pipeline of thought leadership content that drove engagement.- Owned content UX and SEO strategies and testing calendars; ensuring they followed best practices and increasing the quality and volume of organic keyword ranking.- Built new channel strategies; managed and iterated on channels as they grew.- Collaborated with cross-product and growth marketing teams to execute campaigns to lift brand awareness, product usage, and acquire new customers.- Managed partner and agency relationships to ensure timely work, brand guideline adherence, and strong results.- Implemented GA4 and developed keyword and web traffic dashboards in Looker Studio to track contentperformance data across owned and competitor websites.- Designed branded templates for content headers and social media promotion to create brand consistency cross-channel.

Wrote clear, concise, and engaging copy for a variety of marketing assets ensuring consistent voice and tone.- Generated a 20% reduction in agency spend in 3 months by driving internal development and collaborating with cross-functional teams to produce engaging thought leadership content.- Managed the creation and production of online and offline marketing content, including web, blog, social media, email, etc. - Developed meaningful insights from user and market research that inform content strategy and messaging.- Partnered with product, developer relations, and business development teams on building a steady pipeline of thought leadership content that drives engagement.- Collaborated with market leads, product, business, analytics, design, and user research teams, to develop strategies and plans in support of their marketing and business goals.- Managed partner and agency relationships to ensure timely work and strong results.

Built, managed, and nurtured a team of marketers and creatives to help analyze and pro-actively pitch marketing services to SCP’s roster of 400+ musical and influencer clients to help launch new products, liquidate existing products, and optimize e-commerce experience/marketing activities (ie email, social ads, and product visuals).- Within 4 months, successfully doubled marketing team size and boosted marketing revenue by 400% through ROI efficiencies and digital channel strategies for eCommerce.- Generated a 15% increase in e-commerce revenue for SCP and its 400+ clients by spearheading marketing strategies and campaigns.- Championed the development of the SCP brand voice, imagery, and mission for SCP as the company grew from a merchandise manufacturer to a vertically integrated merchandising company.- Developed and maintained a new website for SCP that was optimized to promote all of SCP's capabilities.- Spearheaded lead generation campaigns and email marketing campaigns to recruit new clients and engage/upsell existing clients.- Led A/B multivariate testing exercises across splash pages, product pages, ads, and email campaign efforts for owned and client brands.- Developed and managed all e-commerce marketing initiatives for the company and SCP’s 400+ clients, identified standard practices, and revenue-generating services across Shopify and Limited Run with a focus on retention marketing email flows and on-page conversion.- Built quarterly and annual marketing goals, budgets, and reports.- Managed the organization's Hubspot CRM and performed audits for accuracy and accessibility.- Developed communication automation flows for retention marketing within Hubspot.- Optimized marketing project intake and management processes by building Monday.com automation forms and flows.- Launched and actively managed the data migration planning for Google's transition from UA to GA4.- Secured educational licenses necessary to position SCP as a Klaviyo partner.

Headed the development and delivery of marketing content across all channels, including paid digital, email, social, web, and CRM in English and Spanish.- Partnered with other Marketing leaders, as well as the Product and Partnerships teams to support content needs across the organization and managed project prioritization and execution.- Developed, reviewed, edited, and approved copy and creative while ensuring that Pangea’s brand and voice were consistent across all channels.- Produced and owned Pangea’s content calendar and testing agenda.- Owned KPIs related to content-driven marketing funnel improvements, such as click-through rates on banners and conversion rates on landing pages.- Implemented new content calendar & testing agenda, resulting in 4x increase in tests & 20% decrease in dev hours for marketing. - Led the improvement of CTR on banners and conversion rates on landing pages, resulting in the highest CTR in the competitive set within 3 months.- Mobilized Pangea's SEO agency to execute the SEO content calendar and the pipeline of technical improvements to the site.- Managed the landing page A/B testing tool (VWO) to develop and deliver an always-on landing page A/B testing learning agenda.

Developed, executed, and managed Truly Grass Fed’s digital marketing strategy to drive consumers through the marketing funnel, from brand awareness to advocacy.- Grew Truly Grass Fed's digital impressions by over 150% with a 15% budget increase, through audience and DMA refinement as well as optimized visual storytelling.- Transitioned content development, digital programming, website & ad management in-house, resulting in 40% savings in agency fees.- Managed and tracked Truly Grass Fed’s digital marketing budget with a focus on ROI efficiencies.- Spearheaded all content development and digital programming, facilitated social posting across platforms, email/website/presentation copy, Google Ads, website UX & SEO updates, and ensured the Truly Grass Fed community received timely and brand-appropriate responses.- Developed retailer-specific pitch decks and promotional programming including couponing, influencer shop-alongs, digital ads, and email campaigns leveraging Neilsen and SPINS data to contextualize audience behaviors.- Acted as TGF's liaison with in-house manufacturing , sales and design teams as well as outside contacts, PR/designers, in support of original content, programming, charitable giving opportunities, and influencer marketing partnerships.- Tracked performance by owning content and digital promotional calendar, budget, pipeline, and reporting dashboards (3M, Google Analytics).

- Refined style guides, brand guidelines, and value propositions for short as well as long term.- Optimized style guides and brand guidelines, leading to a 35% decrease in external agency costs and saving ~$100k in new product launches (Every Day and Hazy Hero). - Revitalized Revolutions merchandise program, resulting in a 15% revenue boost and $200k reduction in on-hand POS through partner communication and sales team collaboration.- Sourced and developed new and innovative retail items to advance brand objectives.- Collaborated cross-departmentally on new and ongoing marketing and advertising activities with an emphasis on social/digital media and email marketing.- Proactively generated brand assets to fit different medium and partnership needs. (Such as the Taproom partnership with the Chicago White Sox,the Anti-Hero Sausage made in partnership with Jewel Osco, or the Revolution Brewing activation at C2E2).- Analyzed brand positioning and consumer insights with a focus on retail/grocery, then translated learnings into marketing support initiatives.- Lead creative development to motivate the target audience to “take action”.- Created and managed promotional collateral to establish and maintain product branding and copy standards.- Translated brand elements into plans and go-to-market strategies.- Supervised and mentored the Social Media Specialist providing performance KPIs and learning opportunities for career advancement.

Led, managed, and developed the marketing team. Oversaw marketing deliverables, timelines, and budgets.- Worked closely with project teams such as the Tasting Room, Sales, Production, and Logistics to maintain brand consistency across all content and to advance brand initiatives.- Supported the sales team through the development of retailer-specific decks, ad campaigns, and packaging programming.- Planned and managed El Catador Club with a focus on customer experience, leading to a 20% rise in member retention and a 30% growth in the club. - Provided Media outreach and inbound media requests.- Served on Hunahpu's Day committee to help plan and execute the annual festival.Major accomplishment: Led the organization through a major brand refresh including logo, style guidelines, content, brand templates, packaging, POS, and other collateral. Saving $250k in anticipated agency costs.

- Streamlined brand identity creation process, reducing time and costs by 30% while maintaining compliance with all regulations for all existing and new brands. - Developed marketing and communications templates/strategies based on industry best practices for brand promotion, building audiences, and sales growth.- Managed PR/Marketing needs in-house for the execution of promotional and social strategies and managed external creative agencies and creatives as needed.- Strengthened brand identities for all existing brands and created an identity for all new brands including; naming, label design, stories, copy, collateral, retailer support items, and all other needs in accordance and compliance with all local, state, and federal regulations.- Collaborated with Sales Team to develop brand visibility opportunities in all markets; identify, secure, and manage local/national/international media partners, and created content sales materials and retailer pitch deck content.- Oversaw the development and execution of digital content and strategies, including photography, video, and multi-media platforms.

Developed, grew, and managed Cigar City Brewing’s digital, social, and traditional media presence.- Developed and managed Cigar City Brewing's digital and social media presence, resulting in a 45% growth in followership and increased customer engagement. - Created content for multiple digital platforms and social media outlets including engaging copy, photography, videography, and graphic elements.- Provided media outreach and handled all inbound media requests.- Optimized social media strategies by tracking customer engagement and feedback.- Tracked and reported on social media analytics to demonstrate the success of each platform, approach, and campaign.- Improved advertising and promotional plans with an emphasis on retail, with clearly organized and executed marketing strategies.

- Increased revenue by 10% by redesigning core product packaging to resonate with target demographic. - Successfully managed annual OktoBEERfest, resulting in a 35% increase in brewery participation and a 25% increase in attendance through effective communication and marketing/PR. - Developed promotions and designed all supporting collateral.- Constructed annual Marketing/Social Media calendar.- Rebranded current offerings and developed new labels/packaging to align with the target demographic.- Strengthened community relationships through events and partnerships.- Organized festival calendar and created promotional set-up/swag system for brand consistent activations.

- Developed server training manual resulting in a 20% decrease in training time, improved server knowledge and performance, and increased employee retention. - Wrote press releases and handled interviews on behalf of both identities.- Created and implemented creative content for the website, social media, and e-blasts.- Updated, managed, and designed all website material.- Managed Ecommerce site and fulfilled orders.- Attended craft beer festivals to further promote the brand.2015: Designed corporate vehicle fleet.

- Developed social media monthly strategies to increase customer engagement.- Analyzed social media metrics to create monthly reports to track customer engagement.- Wrote blog posts to appeal to customer-specific demographics. - Conducted research on social media best practices and emerging technology/applications.

- Helped integrate Pinterest into IPFW's Social Media Strategy.- Generated creative content for IPFW's social media applications; including graphics and written copy.- Collaborated to develop future social media promotions to engage with the student body.- Conducted research on social media best practices to help optimize our web presence.

- Redesigned travel club soccer, youth program, and soccer tournament logos.- Developed retail merchandise and promotional materials to support these new identities. - Ordered, received, and managed merchandise for the retail store.- Organized retail sales for soccer tournaments; including off-site events.

- Served as the Communications Director for the 18th Annual Indiana Microbrewers Festival and the 1st Annual Circle City Beer Week.- Helped coordinate with area bars/restaurants to organize events for Circle City Beer Week. Partnering Guild members with interested event spaces to create immersive brand experiences.- Managed the Guild's public relations with a strong focus on social media.- Developed social media contests to increase community engagement.