Senior Manager Analytics
CurrentDrive actionable insights for strategic decision-making by developing and maintaining over 20 customer dashboards, while organizing over 10 million data points from diverse sources, including web analytics, media analytics, and consumer databases.Integrate global data privacy functions based on General Data Protection Regulations (GDRP) and the California Consumer Privacy Act (CCPA), to ensure compliance when tracking user interactions through cookie policies, and mitigate the risk of violation fines.Partner with Developers and Marketers across industries by leveraging complex analytics that provide greater insights on consumer interactions with web-based interfaces, in efforts to communicate recommended adjustments and amplify user experiences.Establish comprehensive dashboards inclusive of up to 500 campaigns across various social media platforms, in order to give clients a viable tool that merges multifaceted e-commerce offerings into one access point for review.Conduct complex data extractions from multiple marketing databases to enforce data hygiene and quality control measures.