Melissa A. Coyle

Melissa A. Coyle Email and Phone Number

Senior-level Marketing Advisor & Content Writer | B2B Tech & Start-ups @ MAC Communications, LLC
Melissa A. Coyle's Location
Wellesley Hills, Massachusetts, United States, United States
Melissa A. Coyle's Contact Details
About Melissa A. Coyle

Still searching for your B2B content rockstar?Look no further. I’m a senior-level content strategist, writer, and marketing consultant with 20+ years of experience working with B2B tech companies. Clients often call me a “rockstar” for my ability to create impactful content that resonates—though I prefer to let the work speak for itself.Areas of Expertise:* Strategic Copywriting: From email marketing and demand generation to social media and banner ads, I craft copy that gets results* Thought Leadership and PR Support: Bylined articles, abstracts, award submissions, speaking proposals, press releases, and media pitches that position brands as industry leaders* Long-Form Content Development: Whitepapers, reports, blog posts, ebooks, and sales collateral designed to inform and convert* Website Strategy and Content: End-to-end content development and QA for clear, compelling, and consistent messaging* Marketing and Content Strategy: Advising and building strategies to align with business goals and deliver measurable successThroughout my career, I’ve managed content, marketing, and PR strategies for established enterprises and start-ups (my specialty) and have deep expertise across HR tech, health tech, AI, cloud, data, cybersecurity, venture capital, and more. I bring a senior-level perspective, blending a self-starter mentality with a collaborative approach. Whether working independently or as part of a larger group, I thrive on delivering results that exceed expectations.Let’s work together to create content that drives results—reach out today!(available for freelance/contract, project or retainer work)

Melissa A. Coyle's Current Company Details
MAC Communications, LLC

Mac Communications, Llc

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Senior-level Marketing Advisor & Content Writer | B2B Tech & Start-ups
Melissa A. Coyle Work Experience Details
  • Mac Communications, Llc
    Founder
    Mac Communications, Llc Jan 2021 - Present
    Content writer and marketing consultant with 20+ years of B2B experience. I work with innovative tech companies and the marketing and PR agencies that support them. Domain expertise includes HR tech, data, enterprise architecture, cybersecurity, health tech, AI, and more. Can be your outsourced content resource as needed, or a consistent extension of your team. Available for part-time, contract/freelance, project-based, or retainer work.
  • Aptitude Research
    Marketing & Content Specialist
    Aptitude Research Feb 2021 - Present
    Boston, Us
    Oversee content strategy, report editing, and day-to-day social media for the leading human capital management and HR Tech advisory firm.
  • Scratch Marketing + Media
    Senior Content Writer
    Scratch Marketing + Media Apr 2021 - Present
    Cambridge, Ma, Us
    Senior content writer, editor, and copywriter at a top integrated marketing agency representing B2B technology companies, including data, HR tech, IT and app & cybersecurity, healthcare IT and digital marketing tech. Provide both PR and marketing content support, including contributed articles, whitepapers, ebooks, press releases and pitches, blog posts, email copy, landing pages, banner ad copy, website QA, report editing, and more.
  • Wowledge
    Marketing Advisor
    Wowledge Nov 2022 - Nov 2023
    Houston, Tx, Us
    Marketing Advisor to HR tech and consultancy startup Wowledge, a collaborative knowledge platform driven by experts that focuses on growing HR Teams. Was brought on to help with the "soft" launch of this company, advise on messaging and web/community content, and help build user base.
  • Data For Decisions, Llc
    Marketing Advisor
    Data For Decisions, Llc Mar 2021 - Jun 2022
    Waltham, Ma, Us
    Was brought on to spearhead a three-phased project consisting of full re-messaging, rebranding, and a new website launch for this boutique economic consulting firm that specializes in labor & employment and the life sciences. Wrote all content and sourced creative talent and project managed the re-branding and site development process. Also launched the firm's social media presence.
  • Community Investors
    Marketing & Communications Advisor
    Community Investors Mar 2021 - Aug 2021
    Wellesley , Massachusetts, Us
    Was brought on as a short-term marketing and communications advisor for this Massachusetts-based 501(c)(3) nonprofit in the youth sports and recreation space. Community Investors' mission is to support the physical, social and emotional wellness of our next generation through fun, inclusive, community-based active play. Assisted with website updates and communicating key initiatives to its core audience and partners.
  • Freelance (Self Employed)
    Freelance Writing, Editing And Marketing / Full-Time Mother
    Freelance (Self Employed) Aug 2013 - Jan 2021
    Ie
    Freelance content writer/copywriter and full-time head of operations of Coyle Co. Worked with brands including WhatMomsLove.com, Wellesley Mothers Forum and The Suburban Jungle Realty Group. Wrangled strong personalities and managed routines daily (yes, I'm talking about my children).
  • Bluepoint Venture Marketing
    Director, Marketing Programs
    Bluepoint Venture Marketing Mar 2005 - Jan 2013
    Lexington, Ma, Us
    BluePoint provided a comprehensive range of marketing and public relations services to technology and professional services companies. As Director of Marketing Programs at BluePoint, I was responsible for developing, executing and managing marketing programs for a variety of B2B and B2C technology companies, as well as VC firms and professional services companies. Expertise included:* Creative concepting* Copywriting and editing* Long-format writing including web content, collateral, blog posts, etc.* Market research and competitive analysis* Online survey execution and data analyzation * Marketing strategy and plan development* Lead generation campaigns* Digital marketing campaigns* Social media management* Website project management* Direct marketing project management* Event management
  • Idc
    Marketing Specialist, Corporate Communications Group
    Idc Jul 2004 - Mar 2005
    Needham, Massachusetts, Us
    IDC is a premier global provider of market intelligence, advisory services, and events for the information technology and telecommunications industries. As a marketing specialist in the corporate communications group at IDC, I was responsible for the corporate briefing program and handling client and press relations. In this role, I helped maximize IDC's visibility as thought leaders among its client base, and was involved in the firm’s branding initiatives.
  • Fitzgerald Communications
    Account Executive, Tech Pr Practice
    Fitzgerald Communications May 2002 - Jul 2004
    Us
    FitzGerald Communications was a strategic communications agency serving the high-technology and life sciences industries. Within my roles at FitzGerald, I provided daily counsel to clients and managed media and analyst relations, thought leadership initiatives, market research programs, and collateral development for a variety of enterprise software, venture capital and IT security clients.

Melissa A. Coyle Skills

Email Marketing Marketing Communications Marketing Strategy Direct Marketing Market Research Copywriting Social Media Marketing Marketing Media Planning Event Planning Online Marketing Product Marketing Constant Contact Media Buying Webinars Wordpress Blogging Social Media Editing

Melissa A. Coyle Education Details

  • Babson College
    Babson College
    Arts & Humanities

Frequently Asked Questions about Melissa A. Coyle

What company does Melissa A. Coyle work for?

Melissa A. Coyle works for Mac Communications, Llc

What is Melissa A. Coyle's role at the current company?

Melissa A. Coyle's current role is Senior-level Marketing Advisor & Content Writer | B2B Tech & Start-ups.

What is Melissa A. Coyle's email address?

Melissa A. Coyle's email address is me****@****ail.com

What is Melissa A. Coyle's direct phone number?

Melissa A. Coyle's direct phone number is +178148*****

What schools did Melissa A. Coyle attend?

Melissa A. Coyle attended Babson College.

What are some of Melissa A. Coyle's interests?

Melissa A. Coyle has interest in Traveling, Cooking, Reading.

What skills is Melissa A. Coyle known for?

Melissa A. Coyle has skills like Email Marketing, Marketing Communications, Marketing Strategy, Direct Marketing, Market Research, Copywriting, Social Media Marketing, Marketing, Media Planning, Event Planning, Online Marketing, Product Marketing.

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