Cozy Morton Email & Phone Number

Minneapolis, MN, US

New York, United States

Remote // Frequently In Cambridge, MA

Highly strategic role that applies a diversity, equity and inclusion lens to commercial engagements in neuroscience, GI Rare and vaccines brands as a means to improve health equity. This includes conducting research to unlock diverse insights, considering representation in HCP recruitment and targeting, designing inclusive omnichannel campaigns and.

Madrid, Community Of Madrid, Spain

Cambridge, Massachusetts, United States

• Bringing digital strategy and omnichannel engagement capabilities to USBU marketing, sales, patient services and medical organizations.
• Developed CEO-approved business case for 3-year digital capabilities roadmap requiring 16 new hires, data investments, advanced analytics models, and company-first partnerships across Commercial teams, Medical Affairs.
• Managed operations of resulting $15M initiative, connecting 50+ stakeholders across functions and levels for 5… Show more Bringing digital strategy and omnichannel engagement capabilities to USBU marketing, sales.
• Managed operations of resulting $15M initiative, connecting 50+ stakeholders across functions and levels for 5 use cases leveraging advanced analytics for next-best-action in patient and HCP engagement for launch and.
• Defined new CX Design process for designing omnichannel engagement campaigns for new Campaign Planning team of 7 marketers, resulting in a standard process and shared tools supporting over 100 US marketers and agency.
• Curated topics and presented monthly to 20+ global digital marketing leaders as part of Digital Engagement Community Show less

Cambridge, Massachusetts

• Responsible for organization change management and team L&D. Consults on multi-channel marketing capability development, investment optimization and operating model optimization.
• Created official social media guidance applying to 15+ established US brands in response to July 2020 Facebook boycott
• Defined vision, value proposition, business priorities and KPIs for centralized omnichannel engagement group
• Represented Neuroscience Business Unit to senior leaders to provide… Show more Responsible for organization change management and team L&D. Consults on multi-channel marketing capability development, investment.
• Represented Neuroscience Business Unit to senior leaders to provide insight on team well-being during COVID pandemic Show less

Chicago, IL

Products, Life Sciences, Customer Insights & Growth Practice

Greater Chicago Area

Chicago, IL

Greater Minneapolis-St. Paul Area

• Work alongside graduate students to solve executive-level problems for real clients
• Conduct surveys (n>500) and perform statistical analyses to determine optimal market positioning
• Analyze industry best practices for brand development and analyze for relevance and utility
• Advised CEO and Director of Marketing of Prestige Wine & Spirits Group on strategies to build brand equity, new product entry feasibility and ideal audience targeting related to KINKY… Show more
• Advised CEO and Director of Marketing of Prestige Wine & Spirits Group on strategies to build brand equity, new product entry feasibility and ideal audience targeting related to KINKY brand
• Advised VP of Global Brand Strategy & Franchise Development at Dreamworks Animation on portfolio gaps, segmentation strategies and merchandising recommendations for intellectual properties Show less

Greater Minneapolis-St. Paul Area

• Assist Supply Chain Operations and Marketing faculty with research and projects, utilizingcollaboration, organization and customer service skills as well as Microsoft office proficiency

Greater Minneapolis-St. Paul Area

• Condense scholarly sources to relevant summaries and relay findings to supervising professor using excellent literacy and comprehension skills
• Facilitate data collection and respond to assignments in a timely and professional manner
• Tasked with a variety of projects to develop flexibility and resourcefulness talents

Pittsburgh, PA

• Collaborated with senior team members on strategic campaigns to secure new business opportunities
• Implemented first office media newsletter and published self-curated content on a biweekly basis
• Applied evidence-based research to all deliverables, earning recognition from senior coworkers
• Executed campaign tactics to secure earned media and communicate brand messages for companies including Kraft-Heinz, Leviton, GNC, Bank of America, CITGO, Opternative and PPG Industries

London, England, United Kingdom

Supporting program office to ensure best student and lifelong learner experience is delivered

Irvine, California

• Contributed to a sales campaign and reached over 100 companies while managing new CRM tool
• Published a four-page quarterly newsletter that was distributed to thousands of stakeholders
• Demonstrated creativity by expanding company’s social media presence on Facebook and Twitter
• Developed relationships with community partners and secured a promotion spot on local news
• Multitasked on activities such as synthesizing data, receiving shipments and welcoming guests

Master Of Public Health - Mph

Pursuing my MPH part-time at the #8 School of Public Health (US News & World Report) with a focus on health equity. This program teaches.

International Mba, Entrepreneurship & Social Responsibility

Activities and Societies: Forté MBA Fellowship | IE Foundation Fellow | Start-Up Lab Winner | Venture Lab finalist | Student Advisory.

Leadership Development To Advance Equity In Health Care

Participants gained the skills to be transformational leaders who not only understand population health, but also pioneer innovation in.

Bachelor Of Science (B.S.), Marketing, Strategic Communications, Psychology

Activities and Societies: Gold Scholar Award | Hinman Scholarship | National Merit Scholarship | Chuck Porter Prize | The LAGRANT.