Giovanni Cozza

Giovanni Cozza Email and Phone Number

Business Partner @ Italiaonline
Lombardy, Italy
Giovanni Cozza's Location
Pieve Emanuele, Lombardy, Italy, Italy
Giovanni Cozza's Contact Details

Giovanni Cozza work email

Giovanni Cozza personal email

n/a
About Giovanni Cozza

Experienced Digital Marketer, Sales Manager and Project Manager focused on Marketing and Sales Management, Special Projects, Online Surveys, Sponsorship, Product Launch. Passionate for Digital and Social Media trends.Since May 2022 focused on Business Development and Management of Marketing and Communications Project @ ENDU, the Community Based Digital Platform operating in the Endurance Sports environment.Previously focused on both B2B and B2C Digital Marketing Strategies to growth users base of a digital platfom, the start-up Reviewercredits.com, operating in the Academic Publishing.From 2008 to 2021 I've managed @Editoriale Domus S.p.A., from concept to post-evaluation phase, hundreds of Cross-Media Special Projects for, among the others, the following brands: Alfa Romeo, Audi, Barilla, BMW, Citroen, Continental, Coop, DS, FIAT, Ford, Hyundai, KIA, Jeep, Lexus, l'Oreal, Luxottica, Michelin, Mazda, Mercedes, MINI, Mutti, Peugeot, Pirelli, Renault, Skoda, Suzuki, Top Gear, Telecom Italia, Toyota, Trentino Marketing, Volvo, Zeiss. Specialties:Publishing and Video, Digital Project and Product Management, Analytics, Marketing Management, Sales and Business Development, Business Planning and Budgeting, Online ADV, B2B and B2C Marketing & Communication Management, Social Media Marketing, Lead Generation, Survey, Unconventional Marketing.P.S. Born Ready!

Giovanni Cozza's Current Company Details
Italiaonline

Italiaonline

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Business Partner
Lombardy, Italy
Website:
italiaonline.it
Employees:
2788
Giovanni Cozza Work Experience Details
  • Italiaonline
    Business Partner
    Italiaonline
    Lombardy, Italy
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  • Endu
    Key Project Account
    Endu May 2022 - Present
    Parma, Emilia-Romagna, Italy
    The goal of my role is to make business processes effective and efficient in the pre-sales process and coordination of sold projects such as Video, Digital Contents, Lead Gen, Social Media, DEM/NL/Banner, Survey, Whatsapp Campaigns, sponsorship, omni-channel customer journey...while simultaneously developing an account strategy aimed at maximizing the advertiser's average spend.I Report to the Business Development Director.Together with the Marketing team, we identify new strategies to support the business plan and I support the Sales team in defining the business proposition for clients, with whom I manage relationships during project implementation.
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  • Reviewercredits.Com
    Sales Marketing Manager
    Reviewercredits.Com Apr 2021 - Feb 2022
    Milan, Lombardy, Italy
    • Definition of strategic and operational commercial plan (sales and marketing) aimed at achieving budget objectives, optimizing time, revenues and savings• Develop and execute marketing plan and online marketing and promotional activities, on both users (B2C) and clients (B2B) sides, through digital marketing, social media marketing (paid and owned), e-mail marketing, leads generation activities and relationship marketing.• Drive strong leads generation, resulting in rapid funnel growth and increase win rates• Define and report key metrics to monitor marketing effectiveness• Management and coordination of the main internal functions (Sales, Social Web Marketing, Back Office), programming and monitoring of results• Establish working relations with key opinion leaders, strategic accounts and associations• Relationship management with clients throughout the commercial process and scouting prospects /new clients• Creation of commercial and marketing presentations for prospects and clients• Partners scounting for co-marketing activities• Competitors Analysis on the marketing and sales side through dedicated tools.• Analysis and monitoring of marketing activities and sales progress on multiple levels of detail with reference to company KPI's.
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  • Editoriale Domus S.P.A.
    Digital Marketing & Project Manager
    Editoriale Domus S.P.A. Jan 2008 - Apr 2021
    Rozzano (Milano)
    P&L and Budgeting responsibilities: forecasting, monitoring, analysis and control of turnover progression.Drafting and Execution of Marketing Plan and annual budget management for digital projects.Concept and Project Management of Mktg and Digital Communication Projects on specific objectives and solutions: Brand Awareness, Lead Generation, Affiliation, Contests, Web-Series, Co-Marketing activities.Development and coordination of Omni-Channel communication projects. Budget management for ad hoc projects: Print, Web, Mobile, Social Media, Events.I have managed hundreds of digital projects for major automotive companies, from Alfa Romeo to Audi, BMW to Mercedes-Benz, Honda, Toyota and Volvo. Other clients I have worked for include Enel X, Esso, Generali, MediaWorld, Pirelli and many others.Use of the main analysis and reporting tools: Adjinn, Adobe Analytics, Contact Lab, Facebook Business Manager/Insight, Google Analytics, Google Ads, SAS, Similar Web, Social Media Intelligence.Relationship management with clients/media agencies.Sales Force support: organisation of sales training and marketing and sales tools.Management of Internal Resources and External Suppliers (Agencies, Web and Development).
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  • De Agostini Editore
    Product Manager
    De Agostini Editore 2005 - Jan 2008
    Milan Area, Italy
    Responsibility for P&L and Forecast of products within the Partworks Division, supervision and coordination of all activities related to the product development process.Marketing Strategy, marketing and product launch activities (Pricing, ADV, BTL, P.R., Web Mktg).Marketing Plan Execution, data analysis, product concept, definition of qualitative/quantitative research,research and negotiation of rights, request for quotes and editorial/industrial costs.
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  • M&C
    Account
    M&C Oct 2003 - Dec 2004
    Communication Projects related to territorial, political and cultural marketing.Drawing up Mktg plans, drafting projects (on/off), execution. Management of relations with clients, creatives and suppliers.

Giovanni Cozza Skills

Online Advertising New Media Forecasting Publishing Digital Strategy Online Marketing Advertising Web 2.0 Digital Media Digital Marketing Web Analytics Advertising Sales Social Media Marketing Social Media Seo Marketing Management Marketing Communications Marketing Marketing Strategy Content Marketing Native Advertising

Giovanni Cozza Education Details

Frequently Asked Questions about Giovanni Cozza

What company does Giovanni Cozza work for?

Giovanni Cozza works for Italiaonline

What is Giovanni Cozza's role at the current company?

Giovanni Cozza's current role is Business Partner.

What is Giovanni Cozza's email address?

Giovanni Cozza's email address is co****@****omus.it

What schools did Giovanni Cozza attend?

Giovanni Cozza attended Quadrifor - Competenze Per Il Middle Management Del Terziario, Cfta - Consorzio Di Formazione Tecnologie Avanzate, 24ore Business School, 24ore Business School, Accademia Di Comunicazione, Università Cattolica Del Sacro Cuore, Università Degli Studi Di Torino.

What are some of Giovanni Cozza's interests?

Giovanni Cozza has interest in Economic Empowerment, Politics, Education, Environment, Science And Technology, Arts And Culture, Health.

What skills is Giovanni Cozza known for?

Giovanni Cozza has skills like Online Advertising, New Media, Forecasting, Publishing, Digital Strategy, Online Marketing, Advertising, Web 2.0, Digital Media, Digital Marketing, Web Analytics, Advertising Sales.

Who are Giovanni Cozza's colleagues?

Giovanni Cozza's colleagues are Anna Ramoni, Michele Bianchini, Maurizio Olivieri, Giovanni Cigliano, Pietro Baldassarra, Giuseppe Robustelli, Account Iol.

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