Giovanni Cozza Email & Phone Number

Lombardy, Italy

Parma, Emilia-Romagna, Italy

The goal of my role is to make business processes effective and efficient in the pre-sales process and coordination of sold projects such as Video, Digital Contents, Lead Gen, Social Media, DEM/NL/Banner, Survey, Whatsapp Campaigns, sponsorship, omni-channel customer journey...while simultaneously developing an account strategy aimed at maximizing the advertiser's average spend.I Report to the Business Development Director.Together with the Marketing team, we identify new strategies to support the business plan and I support the Sales team in defining the business proposition for clients, with whom I manage relationships during project implementation.

Milan, Lombardy, Italy

• Definition of strategic and operational commercial plan (sales and marketing) aimed at achieving budget objectives, optimizing time, revenues and savings• Develop and execute marketing plan and online marketing and promotional activities, on both users (B2C) and clients (B2B) sides, through digital marketing, social media marketing (paid and owned), e-mail marketing, leads generation activities and relationship marketing.• Drive strong leads generation, resulting in rapid funnel growth and increase win rates• Define and report key metrics to monitor marketing effectiveness• Management and coordination of the main internal functions (Sales, Social Web Marketing, Back Office), programming and monitoring of results• Establish working relations with key opinion leaders, strategic accounts and associations• Relationship management with clients throughout the commercial process and scouting prospects /new clients• Creation of commercial and marketing presentations for prospects and clients• Partners scounting for co-marketing activities• Competitors Analysis on the marketing and sales side through dedicated tools.• Analysis and monitoring of marketing activities and sales progress on multiple levels of detail with reference to company KPI's.

Rozzano (Milano)

P&L and Budgeting responsibilities: forecasting, monitoring, analysis and control of turnover progression.Drafting and Execution of Marketing Plan and annual budget management for digital projects.Concept and Project Management of Mktg and Digital Communication Projects on specific objectives and solutions: Brand Awareness, Lead Generation, Affiliation, Contests, Web-Series, Co-Marketing activities.Development and coordination of Omni-Channel communication projects. Budget management for ad hoc projects: Print, Web, Mobile, Social Media, Events.I have managed hundreds of digital projects for major automotive companies, from Alfa Romeo to Audi, BMW to Mercedes-Benz, Honda, Toyota and Volvo. Other clients I have worked for include Enel X, Esso, Generali, MediaWorld, Pirelli and many others.Use of the main analysis and reporting tools: Adjinn, Adobe Analytics, Contact Lab, Facebook Business Manager/Insight, Google Analytics, Google Ads, SAS, Similar Web, Social Media Intelligence.Relationship management with clients/media agencies.Sales Force support: organisation of sales training and marketing and sales tools.Management of Internal Resources and External Suppliers (Agencies, Web and Development).

Milan Area, Italy

Responsibility for P&L and Forecast of products within the Partworks Division, supervision and coordination of all activities related to the product development process.Marketing Strategy, marketing and product launch activities (Pricing, ADV, BTL, P.R., Web Mktg).Marketing Plan Execution, data analysis, product concept, definition of qualitative/quantitative research,research and negotiation of rights, request for quotes and editorial/industrial costs.

Communication Projects related to territorial, political and cultural marketing.Drawing up Mktg plans, drafting projects (on/off), execution. Management of relations with clients, creatives and suppliers.

Realtà Aumentata, Virtuale E Metaverso

Augmented Reality, Virtual Reality and Metaverse. Case Studies and Business Applications, Trend Analysis and new scenarios.

Training Course (86 Hours), Social Media Marketing E Seo Copywriting

The course program is as follows (84 Hours): Module 1 - The Social : Internet and social networks -The Internet world and its evolution.

Master In Data Analytics And Digital Strategy, Digital Marketing, Executive Master Certificate

Activities and Societies: Accenture, Freeda.Focus on Data Visualization; Data Analytics and interpretation of data; Big data and marketing.

Master, Marketing E Comunicazione Digitale

User Engagement, Social Media Strategy, SEO-SEM-SEA, Digital Planning, Digital Analytics, Mobile Marketing, Wordpress. Final Project Work.

Social Media Marketing, Marketing

Marketing Communications, Marketing, Master

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