Caroline Pacl Email & Phone Number

United States

Burlington, MA

• Manage end-to-end Influencer marketing campaigns for top brands including:
• campaign strategy
• influencer discovery
• editorial content review
• campaign optimization
• content distribution via paid social, programmatic, and native ad formatsProvide comprehensive analytics for clients (Powerpoint & iMovie) demonstrating KPIs achievedDrive renewals and new business by incorporating.

Burlington, MA

• Work directly with clients and internal teams to plan, execute and measure sponsored content and native advertising campaigns.
• Drive social media tactics and channel strategies to build brand loyalty, stimulate interest, achieve client campaign goals, & enhance the Burst Influencer database
• Compile data and analytics for client facing wrap up reports (Powerpoint & iMovie) in order to demonstrate key performance indicators, such as earned media value, brand lift, engagement & social reach through viral.

Burlington, MA

• Managing high-profile, B2C online ad campaigns to ensure full delivery and performance success
• Maintaining solid relationships between Account Executives and their clients on a daily basis
• Strategizing with the AdOps team and other departments to enhance performance of campaigns, troubleshoot tags or creative, and achieve the best results possible
• Responsible for the daily analysis of campaign data in order to deliver comprehensive reporting to clients throughout the flight
• Delivering final campaign wrap-up reports to demonstrate successes in KPIs like CTR, engagement, viewability, frequency, reach, or targeting efficiency
• Managing Social Media Sponsorship programs through our MomIQ, Ella, Stadium, & Giant Realm Publisher networks to achieve the highest possible earned media value for the client

Greater Boston Area

Freelance Reporter and Photojournalist in Boston and its suburbsSeek and report on community issues, events, or politics that are of interest to the public at a hyper-local level.

Lincoln, MA

Coordinating the daily schedule of a small dental practiceManaging patient relationships, accounts & public imageConcepting monthly advertisementsExpanding online presence through traditional & social outlets

Washington D.C. Metro Area

Managing office operations Assisting faculty with daily tasks and unique requestsPreparing for university events

Washington D.C. Metro Area

Aggregating and copy editing public safety news articles according to AP StylePublishing daily news articles, videos & photos to four public safety websites daily using CMS (Content Management System)Sites Managed: CorrectionsOne.com; PoliceOne.com; FireRescue1.com; EMS1.com

Processed all new and existing inventory for the Acton store; maintained an organized stock room; assisted with changes of floor set designs; customer service for shoppers on store floor and in wardrobe room; new credit card activations; and sales at check-out register.

Lowell, MA

Reporting on feature news stories in central Mass.Researching and developing weekly story ideasInterviewing local politicians and votersFeatured Work: The 2009 Presidential Inauguration from the Capitol

Bachelor Of Arts, Journalism

Activities and Societies: AU Chorus, Foreign Correspondence Network, Cultural/Ethnic Reporting, Political Reporting on the HillNotable.

Journalism

The Campus Report; Senior editor for the student run newspaper

Education record