Lead subscriber acquisition and growth for leading streaming TV service. Manage a high-performing team of growth marketers who focus on multi-channel customer acquisition across digital, video, TV, audio, OOH, affiliates, and SEO channels, as well as CRO, retention, and brand. • Established ROAS framework (with Data Science) to measure relative impact of 8 figure media budget, with campaign-level granularity, by analyzing MMM (media mix model), MTA (multi-touch attribution), and incremental lift tests.• Developing branding and positioning strategy (with Creative and PMM), including media plan and ROI analysis. • Manage Growth Product team of designers, engineers, analysts, and marketers who run high-impact experiments to optimize the user onboarding across all owned & operated apps (web, mobile, and smart TV). Let's go! 🚀

Corral Data is an end-to-end data platform for non-technical teams. All your data in one place to drive action—without costly investments, technical know-how, or added headcount.

Collaborate with founders, CEOs, and CMOs on growth strategy and execution for DTC companies. Client include:• Pathstone, a family office and financial advisory firm. Increased paid media ROAS by 30% by optimizing campaigns, reallocating budgets, and establishing an A/B testing process. Also advised on setup of SF Marketing Cloud CRM platform, by developing a user journey map and messaging plan across all customer touch points. • Leaves, a beta stage B2C startup. Developed the initial GTM strategy, marketing plan, CAC models, and forecasts. Also advised on customer acquisition execution and product development.

Built the marketing function (performance, brand, lifecycle) from the ground up and grew revenue nearly 4x for Polygence, a seed-stage edtech company that connects high school students with mentors to develop passion ❤️ projects. • Launched paid media acquisition channels (Google paid search, paid social on FB, IG, Tiktok, Snap, YouTube, and influencer marketing) and optimized media mix, budgets, testing cadence, and CAC to drive efficient growth. • Doubled referrals from partners by managing two reps and honing their pitch, outreach cadence, and weekly KPIs, and guided lead gen efforts including conference presence, white papers, webinars, and email nurture flows. • Grew SEO traffic 2.2x YoY by optimizing on-site technical and content, and established a process to scale development of high-quality kw-relevant content. • Developed personalized lifecycle marketing campaigns (in Hubspot) to nudge all lead types (partners, students, parents, mentors) to the next stage of their user journey.

Led growth marketing and the DTC business at DataCamp, an online learning platform for companies and individuals to learn data science and analytics, growing ARR 63%. • Hired and mentored a team of 10 focused on paid media (8 figure budget across search, social, display, video), SEO/content, retention/lifecycle, affiliates, referrals, experimentation, pricing, and PLG. • Oversaw cohesive performance marketing strategy to optimize LTV/CAC, ROAS, CVR, and budget allocation across regions, channels, and campaigns, lowering CPA 38%.• Launched brand refresh with external agency to deliver new logo, visuals, website, messaging – everything but the name.• Owned P&L for DTC BU, reporting to CEO and leading strategic planning, acquisition, retention, engagement, forecasting, budgeting, and team management.

Founding member of Stashable, the consumer division of Iron Mountain (NYSE: IRM) that provides on-demand storage services. We grew the brand from zero to 17 international markets in one year before exiting via joint venture with industry-leader MakeSpace (now Clutter) in 2019. • Achieved aggressive customer acquisition targets and 350% YoY revenue growth by focusing on paid/programmatic media, website optimization, social, SEO, direct mail, affiliates, and partnerships.• Led sales and business planning, including revenue forecasts, budgeting, and P&L.• Presented team performance and strategy to Iron Mountain CEO and Board of Directors.• Recruited and managed marketing and sales team of high-performers who executed marketing strategies and drove revenue growth.

(See above. Stashable was a start-up venture within Iron Mountain.)

Edison owns and operates real estate properties specializing in self-storage (Manhattan Mini Storage), parking (ParkFast), commercial offices (The Hippodrome, WorkSpace Offices), and residential (The Ludlow). • Led all digital marketing and product management initiatives across six brands representing the diverse operating units of Edison, generating $200M+/year revenue. • Grew new revenue 22% YoY in a mature industry, by optimizing marketing strategy against entire user journey.• Successfully drove bottom line revenue through paid search (AdWords, Bing), paid social (Facebook, Instagram), SEO, retargeting, email, promotions, and affiliates.• Increased conversion rates 20% YoY through continuous funnel optimization and A/B testing.• Improved brand awareness by highly focused management of ad campaigns, social/community, content marketing, and PR.• Managed overhaul and redesign of four digital properties, including managing agency relationships, off-shore resources, and in-house team, resulting in a more intuitive UI and higher conversion rates.• Conceived, developed, and launched a mobile app to improve the vehicle retrieval process for Edison ParkFast, reducing wait time for customers by 50%.

(See above. Manhattan Mini Storage was owned by Edison Properties during my tenure.)

Xperience Interactive was a digital marketing and UX agency with offices in Los Angeles and New York. I founded and managed the NYC east coast office. • Increased agency revenue by 67% through aggressive efforts to identify opportunities, pitch new business, negotiate terms and close final sales.• Led a diverse range of engagements from strategic vision and stakeholder alignment to resource allocation, development, and launch, resulting in revenue and profitability growth.• Won the largest deal in agency history, bringing on Cisco Systems as a client after months of negotiation and establishing strong relationships with key stakeholders.• Managed team of 15, including marketers, analysts, designers, copywriters, and developers.• Established productive on-going relationships with clients based on data-driven recommendations and timely delivery of services.• Clients included Cisco Systems, Sony PlayStation, Activision, Visit California, Molina Healthcare, and Blue Cross Blue Shield.

YP, or YellowPages.com, was the local advertising division of AT&T, providing marketing solutions for local businesses including local listings, lead generation, CRM, and targeted advertising.• Exceeded revenue target by 26%, generating $72M/year for newly created YP Publisher Program.• Managed team of product managers to ensure coherent and consistent product portfolio strategy.• Successfully grew mobile ads served on 3rd party publishers from zero to over 1 billion monthly impressions.• Defined brand identity and positioning by analyzing target audience and competition.• Led PR, influencer outreach, and content creation to establish thought leadership.• Oversaw event sponsorships and conference speakerships, including SXSW Interactive (20,000 attendees).• Trained 510 sales reps on Pay Per Call product and hit $1.2M in revenue in nine months (100% of target).

(See above. AT&T owned YP during my tenure.)

Managed 14 publications generating $55M/year revenue, including Variety, EDN, and DesignNews, for digital agency within RBI. Led cross-functional teams of developers, analysts, and product managers. Collaborated with sales to develop custom ad solutions while balancing publishers’ need for content focus.

Led sales, account management, and business development for digital marketing agency, increasing revenue 400% in three years. Spearheaded expansion into the Asian market niche by leveraging my unique personal background, successfully re-positioning company from a Hispanic focus to a multi-cultural agency.

Developed creative methods of educating 1,500 Japanese students in American language and culture.

Sold equipment financing to businesses across the US, from initial call to close, funding, and follow-up. Achieved 'President's Club' for eight consecutive months by closing over $100k/month in equipment leases.