Chris Panagides

Chris Panagides Email and Phone Number

Director of Digital Marketing and Analytics @ Discovery Senior Living
Naples, FL, US
Chris Panagides's Location
Washington DC-Baltimore Area, United States, United States
Chris Panagides's Contact Details
About Chris Panagides

Senior marketing leader - creative and data driven, strategic marketing executive with extensive experience building revenue generating, mobile and digital marketing, CRM, marketing automation programs, analytics solutions, acquisition and retention marketing programs for multi-channel marketers in wireless, satellite, online education, ID theft protection, tax and life science verticals.Leadership roles include building and launching digital marketing programs and teams, leveraging full stack martech and adtech solutions, utilizing web analytics for sophisticated customer segmentations and audience builds, developing cloud based solutions for managing KPIs and creating multi-channel acquisition / retention programs optimizing media mix modelling, attribution and lead scoring.Specialties: * Digital marketing strategy, operations and execution* Digital Transformation, CX, Programmatic Marketing* Artificial Intelligence, Machine Learning* Multi-channel customer acquisition, retention, customer engagement strategy* Mobile, Video, Social and Content Marketing* Media Optimization, DMP, DSP* B2B Inbound Marketing, lead nurturing campaigns and sales pipeline development* Revenue Management, Marketing Automation* Marketing Analytics, marketing attribution, incrementality testing* Affiliate marketing, performance based marketing* Model development, media mix modelling* CRM, email marketing, database marketing* Customer segmentation, customer LTV model development* Sales and marketing KPI dashboard development * Paid search, PPC, Social, SEO, DRTV, lead generation* Salesforce funnel, lead to opportunity to revenue management* Conversion rate optimization. CRO, Revenue Chief* Data Visualization, Cloud-based BI, Big Data Analytics* E-Commerce* CDP* IOTAdobe experience manager, salesforce marketing cloud, C3 Metrics, Marketo, Eloqua, Tableau, Marin, Upper Quadrant, Adometry, SilverPop, on24, TrackMaven, SEMRush, SA360, DCM, Google Tech Stack, Adobe audience Manager, adobe analytics, DV360, SA360, Trustpilot, Tealium, InvocaWireless, satellite internet, education, fintech, tax, life science, pharma verticals. Subscription, membership and e-commerce business models. B2C and B2B experience.

Chris Panagides's Current Company Details
Discovery Senior Living

Discovery Senior Living

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Director of Digital Marketing and Analytics
Naples, FL, US
Website:
discoveryseniorliving.com
Employees:
1634
Chris Panagides Work Experience Details
  • Discovery Senior Living
    Director Of Digital Marketing And Analytics
    Discovery Senior Living
    Naples, Fl, Us
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  • Anamatics Consulting
    Omnichannel Strategy Consultant
    Anamatics Consulting Aug 2023 - Present
    Chicago, Us
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  • Hughes
    Senior Director, Digital Marketing
    Hughes Dec 2019 - Aug 2023
    Germantown, Md, Us
    Senior strategic digital leader championing digital marketing strategy, transformation, innovation, tech stack build, revenue growth, privacy, analytics, reporting, CRO, media optimization, AI and partner management.
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  • Taxslayer, Llc
    Head Of Digital Marketing
    Taxslayer, Llc Aug 2017 - Dec 2019
    Augusta, Ga, Us
    Senior digital marketing leader responsible for the digital marketing strategy & execution, media optimization (paid search, display, video, social, affiliate, email, programmatic, podcast) content marketing, creative optimization, and analytics helping to lead the digital transformation for national online tax prep and fintech company TaxSlayer with focus on acquisition, retention, customer engagement and experience.Optimized digital marketing tech stack including SA360 (search), DCM (adserver), c3 metrics & Nielsen (multi-touch attribution), adobe analytics, DMP (audience manager), google analytics to help increase marketshare and profitability.Launched Trustpilot online review platform to gather customer feedback to help improve customer experience, product roadmap and digital marketing campaign effectiveness.
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  • Identity Guard®
    Vice President, Digital Marketing | Marketing Strategy & Analytics
    Identity Guard® Jan 2015 - Apr 2017
    Burlington, Massachusetts, Us
    Senior marketing leader for direct-to-consumer and b2b marketing teams responsible for marketing strategy, execution and analytics of the digital transformation for IdentityGuard with focus on acquisition, retention and overall customer engagement and experience. Lead a team of channel managers including website, SEM, SEO, display, affiliates, mobile, email, social and content marketing including video. Responsible for driving revenue, EBITDA and strategic vision across these marketing channels, owning the marketing investment to optimize spend and ROI (CPA, LTV) while helping to reinforce core values of the brand and customer experience and helping to protect our customer's most valuable asset - their identity and personal privacy.Built and leveraged marketing tech stack including adobe, marin (bid management platform), salesforce, DSP (Rocketfuel, Quantcast), silverpop, klipfolio, c3 metrics (attribution) and more.Launched Privacy Now, the first consumer personalized identity theft and privacy protection service which leverages the cognitive and AI power of IBM Watson using advanced monitoring and analytics.Built Identity Guard's B2B marketing program including lead generation, lead nurturing, content, webinars and trade shows to support partner, employee business and breach programs.Thought leadership, panelist and speaker DC Marketing Tech Talks - Marketing Tools & Metrics for Successfully Generating Revenue
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  • Ellucian
    Vice President, Digital Marketing
    Ellucian Aug 2013 - Dec 2014
    Reston, Va, Us
    Responsible for building, leading and managing Ellucian’s marketing team responsible for Ellucian’s digital marketing program, revenue generation, lead generation, lead nurturing programs, social media, marketing automation, inbound marketing, webinars, website optimization and analytics.
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  • K12
    Sr. Director, Marketing Strategy & Analytics
    K12 Nov 2010 - Aug 2013
    Herndon, Va, Us
    Built and led the marketing analytics team responsible for optimizing multi-channel acquisition and retention programs for the largest online public school with over 100,000 students enrolled.Increased enrollment and revenue through optimization of acquisition and retention campaigns, developing and maintaining integrated sales and marketing KPI dashboards designed to deliver consistent performance insights to maximize revenue and ROI. (Tableau, Salesforce, Oracle BI)Reduced acquisition costs by implementing a variety of data driven & analytical approaches including:o Lead scoring – Optimized online (search) campaigns by eliminating lower performing keywords. Helped enrollment call center prioritize workload during peak season.o Acquisition model - Reduced DRTV cost per lead by 25% by optimizing media costs and conversion rates at geo-specific levels (DMA & MSA)o Contact CRM strategy - Measured the impact of time elapsed between lead creation time, call center follow up and conversion. Resulted in new lead nurturing program strategy and lowered projected acquisition costs by 15%.o Cross channel lead attribution – Implemented cross channel analytics approach to reduce cost per acquisition by channel, site, placement or audience with expected results for the largest lift Developed and managed lead generation forecasts and conversion rates across multi-channel acquisition marketing campaigns (SEM, display, local and national TV) and multiple geographies.
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  • Clearwire
    Sr. Manager, Customer Acquisition
    Clearwire Nov 2007 - Oct 2010
    Bellevue, Wa, Us
    Managed multi-channel customer acquisition programs that generated over $55M in annual revenue for wireless internet service provider (WiMax / XOHM).
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  • Aol
    Director, Customer Management
    Aol Jul 2005 - Oct 2007
    New York, Ny, Us
    Created customer segmentation utilizing Omniture (now adobe analytics) data that profiled behaviors of over 42 million members and 9 billion page views. Developed LTV model combining contributions from internet connectivity and online advertising business lines for a consolidated view of the customer.
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  • Nextel
    Sr. Marketing Manager, Nextel.Com
    Nextel Jun 1998 - Jun 2005
    Overland Park, Kansas, Us
    Built eCRM program driving multi-channel (nextel.com, e-commerce, telesales & retail) corporate initiatives designed to maximize customer LTV through acquisition and retention based marketing programs including:o Acquisition programs generated over $150M in new revenueo Upsell & cross sell programs - $10M annually (Digital Media, Accessories, data bundles)o Customer Lifecycle Churn Reduction & Retention programs (Welcome Kits, Contract extension)o Supported event based corporate initiatives including Nextel store grand openings and NASCAR eventsWinner of Best in Class email marketing program @ 2005 E-Tail ConferenceRecognized in DIRECT magazine for multi-channel online marketing programs - "Calling All Channels"
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Chris Panagides Skills

Lead Generation Analytics Email Marketing Crm Multi Channel Marketing Strategy Customer Acquisition Marketing Strategy Database Marketing Management Strategic Partnerships Digital Marketing Segmentation Leadership Customer Retention Salesforce.com Integrated Multi Channel Marketing Sem Inbound Lead Generation Web Analytics Telecommunications Google Analytics Business Intelligence Customer Relationship Management Customer Analysis Customer Analytics Search Engine Marketing Lead Scoring Kpi Dashboards Marketing Attribution

Chris Panagides Education Details

  • Georgia State University - J. Mack Robinson College Of Business
    Georgia State University - J. Mack Robinson College Of Business
    Master Of Business Administration - Mba
  • University At Albany
    University At Albany
    Business Administration

Frequently Asked Questions about Chris Panagides

What company does Chris Panagides work for?

Chris Panagides works for Discovery Senior Living

What is Chris Panagides's role at the current company?

Chris Panagides's current role is Director of Digital Marketing and Analytics.

What is Chris Panagides's email address?

Chris Panagides's email address is pa****@****ail.com

What is Chris Panagides's direct phone number?

Chris Panagides's direct phone number is +121666*****

What schools did Chris Panagides attend?

Chris Panagides attended Georgia State University - J. Mack Robinson College Of Business, University At Albany.

What skills is Chris Panagides known for?

Chris Panagides has skills like Lead Generation, Analytics, Email Marketing, Crm, Multi Channel Marketing, Strategy, Customer Acquisition, Marketing Strategy, Database Marketing, Management, Strategic Partnerships, Digital Marketing.

Who are Chris Panagides's colleagues?

Chris Panagides's colleagues are Amy Artman, Jonathan Yeager, David Mine, Alisa Visalli, Ma, Christian Steil, Dominique Sprenkle, Taylor Caro.

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