Chris Parnell Email & Phone Number

San Rafael, Ca

San Rafael, Ca

• Managed and developed direct retail accounts, wholesale accounts, non-traditional accounts and specialty accounts. • Developed comprehensive marketing plans for each imprint and titles. • Managed social media and publicity team also created schedule for monthly outreach; including Facebook, Twitter, E-blasts and press releases. • Managed print and online advertising campaigns as well as creation of ad content. Including Google AdWords, Facebook and twitter advertising and email marketing.• Managed and maintained websites for each imprint and oversaw web ordering. Developed web promotions, advertising plans and managed the creation of sales materials. • Worked with licensors to develop domestic cross marketing plans and promotions. Licensors included Warner Bros., Disney/Marvel, HBO, 20th Century Fox, Universal Pictures, Blizzard/Activision, Ubisoft, Nickelodeon and DreamWorks, among others. • In charge of leveling of children’s titles and title information in distributor’s database. • Participated in weekly sales and marketing meetings to report on current status of imprints and marketing performance. • Attended and helped coordinate domestic trade shows as needed.

Helena, Mt

• Managed over 300 active accounts for their print, mobile and online advertising needs. • Developed new accounts by conducting customer need assessments, presenting formal presentations, using market research and matching products and services that benefited the customer’s needs. • Consistently met or exceeded monthly and yearly goals by building strong relationships with accounts and providing excellent customer service. • Proven ability to effectively close the sale and meet aggressive deadlines.• Worked with accounts to track and maximize ROI with all print, online and mobile advertising campaigns. • Additional duties included providing management with weekly and monthly budgets and forecasts.

• Managed multiple accounts, such as large national wholesalers, national retailers to local book chains. • Presented new titles, making sure accounts received all materials needed, as well as entering new title information into account databases. • Opened new accounts, calling or visiting potential accounts and going over company procedures and terms. • Put together sales reports, setting up presentations, gathering information as well as reporting to management. • Consistently met and exceeded monthly sales goals and continuously grew my account base of over two million in sales.

Bachelor Of Science (B.S.), Marketing

Education record