Cecilia Parodi Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Toronto, Ontario, Canada

o Support stakeholders in understanding the event objectives and requirements and prepare event concepts, themes, and proposals that align with event goals.o Oversee event setup and execution, ensuring that all elements are in place for a seamless and successful event - provide on-site event management and troubleshoot any issues as they ariseo Manage event attendee lists and communications - ensure high customer service for all attendees.o Gather and analyze post-event feedback to… Show more o Support stakeholders in understanding the event objectives and requirements and prepare event concepts, themes, and proposals that align with event goals.o Oversee event setup and execution, ensuring that all elements are in place for a seamless and successful event - provide on-site event management and troubleshoot any issues as they ariseo Manage event attendee lists and communications - ensure high customer service for all attendees.o Gather and analyze post-event feedback to evaluate the success of each event and identify areas for improvemento Ensure the facility or venue is organized and maintained in an ideal condition.o Help stakeholders with technical issues, including but not limited to internet connection, Microsoft Office Suite, and others. Show less

Provincia De Lima, Peru

o Successfully created, planned, and implemented 120 events annually with an average of 94% satisfaction.o Led the marketing projects and managed the logistics for events, including developing the critical path, site preparation, and entertainment, and meeting established deadlines. o Directed and attended all the committee meetings and took notes with the stakeholders to identify and elevate clients’ requirements and expectations.o Executed all the marketing initiatives and… Show more o Successfully created, planned, and implemented 120 events annually with an average of 94% satisfaction.o Led the marketing projects and managed the logistics for events, including developing the critical path, site preparation, and entertainment, and meeting established deadlines. o Directed and attended all the committee meetings and took notes with the stakeholders to identify and elevate clients’ requirements and expectations.o Executed all the marketing initiatives and implemented risk management and development of contingency plans, anticipating attendee needs to improve customer satisfaction. o Built relationships with vendors, tenants, clients, and stakeholders, ensuring high-level communication through all phases.o Analyzed and delivered weekly/monthly reports to clients and management as needed, including results and new trends. o Led the communication plan and digital creative development working with the creative agency and brand team to ensure the messaging aligned with the brand and customer needs guidelines, increasing social media engagement by 20%.o Managed the marketing and events budgets efficiently, redistributed costs based on business needs, and elaborated monthly forecasting.o Develop the strategy and plan for our Loyalty Program based on the Falabella group's CMR Points program, creating campaigns for customer acquisition, accumulation, redemption, and loyalty. o Develop the strategy to drive the growth of the "CMR" credit card portfolio in our shopping malls, creating campaigns for customer acquisition, usefulness and loyalty, achieving an increase in our portfolio by 5%.o Team leader of five direct team members achieving 89% leader satisfaction. Show less

Lima, Peru

o Managed all aspects of annual events, conferences, and tradeshows, from concept development to logistics, marketing, and on-site event management, working collaboratively with the Branding and Commercial Team.o Planned and implemented the national marketing plan, including specialized campaigns, monitoring outcomes based on customer flow, and establishing the national plan for monthly events and activities.o Led the Communication Plan for each campaign and event, Oversee the content… Show more o Managed all aspects of annual events, conferences, and tradeshows, from concept development to logistics, marketing, and on-site event management, working collaboratively with the Branding and Commercial Team.o Planned and implemented the national marketing plan, including specialized campaigns, monitoring outcomes based on customer flow, and establishing the national plan for monthly events and activities.o Led the Communication Plan for each campaign and event, Oversee the content creation and resolve branding inquiries and uses of logo. o Secured partnerships with film distribution companies such as Disney, FOX, Warner Bros., and UIP to create unique experiences within malls, such as Avant premieres, special events, and experience zones.o Team leader of three direct team members. Show less

Lima, Peru

o Designed an internal communication plan for the Retail Business Team and briefing 1,600 employees of our team's purpose, direction, and strategy for accomplishing it. In addition to applying this mission/plan to all products and communicating it to the whole corporate staff and Sales Force.o Established and launched the Recognition Program for the Retail Business VP's sales force.o Led the creativity, planning, and implementation of all the events of the program reward, including… Show more o Designed an internal communication plan for the Retail Business Team and briefing 1,600 employees of our team's purpose, direction, and strategy for accomplishing it. In addition to applying this mission/plan to all products and communicating it to the whole corporate staff and Sales Force.o Established and launched the Recognition Program for the Retail Business VP's sales force.o Led the creativity, planning, and implementation of all the events of the program reward, including international travels for more than 120 attendees. o Devised and implemented the internal plan of events and activities for the entire sales force.o Led the communication and training of the sales team, increasing the sale of Credit Cards by 5%o Designed an internal website where all pertinent information for the corporate team and Sales Force is centralized.o Team leader of two direct team members. Show less

Lima, Lima, Peru

o Designed an internal communication plan for the Retail Business Team and briefing 1,600 employees of our team's purpose, direction, and strategy for accomplishing it. In addition to applying this mission/plan to all products and communicating it to the whole corporate staff and Sales Force.o Established and launched the Recognition Program for the Retail Business VP's sales force.o Led the creativity, planning, and implementation of all the events of the program reward, including… Show more o Designed an internal communication plan for the Retail Business Team and briefing 1,600 employees of our team's purpose, direction, and strategy for accomplishing it. In addition to applying this mission/plan to all products and communicating it to the whole corporate staff and Sales Force.o Established and launched the Recognition Program for the Retail Business VP's sales force.o Led the creativity, planning, and implementation of all the events of the program reward, including international travels for more than 120 attendees. o Devised and implemented the internal plan of events and activities for the entire sales force.o Led the communication and training of the sales team, increasing the sale of Credit Cards by 5%o Designed an internal website where all pertinent information for the corporate team and Sales Force is centralized.o Team leader of two direct team members. Show less

Lima, Peru

o Devised and implemented a plan to boost credit card activation-first use, improving the first-use indicator from 68% to 73% after 90 days.o Created and implemented the communication strategy and campaigns for new clients' first 90 days.o Reinforced the sales force rewards program and carried out the division's events and activities plan, resulting in improved satisfaction.o Created an internal communication plan for the Credit Cards department to inform all collaborators about our… Show more o Devised and implemented a plan to boost credit card activation-first use, improving the first-use indicator from 68% to 73% after 90 days.o Created and implemented the communication strategy and campaigns for new clients' first 90 days.o Reinforced the sales force rewards program and carried out the division's events and activities plan, resulting in improved satisfaction.o Created an internal communication plan for the Credit Cards department to inform all collaborators about our team's purpose, where we were going, and how we would get there. Show less

Lima, Peru

o Prepared and analyzed the sales reports and credit card delivery, in order to build the commercial plan together with the province managers. In addition, I implemented the processes of information consolidation and request for requirement of all the positions, reducing the time from 5 to 3 days on average.o Created the Work Climate plan for all the provinces and organized the events in each one of them, as well as the Monthly Calendar of Activities and Bimonthly Newsletter… Show more o Prepared and analyzed the sales reports and credit card delivery, in order to build the commercial plan together with the province managers. In addition, I implemented the processes of information consolidation and request for requirement of all the positions, reducing the time from 5 to 3 days on average.o Created the Work Climate plan for all the provinces and organized the events in each one of them, as well as the Monthly Calendar of Activities and Bimonthly Newsletter. o Implemented the Sales Offices in all locations (selection and rental of premises, office design, follow up and inauguration) using only 90% of the assigned budget. Show less

Lima, Peru

o Lead the launching an events of new products (in coordination with the US headquarters).o Performed sales analysis of all products (vs. other countries).o Elaborated the campaigns for Father's Day, Mother's Day and Christmas and supervised the proper execution of the different promotions (pre, in and post) as well as their results. o Supported the organization, production and execution of the area's events. o Analyzed the final results of the different events and elaborated… Show more o Lead the launching an events of new products (in coordination with the US headquarters).o Performed sales analysis of all products (vs. other countries).o Elaborated the campaigns for Father's Day, Mother's Day and Christmas and supervised the proper execution of the different promotions (pre, in and post) as well as their results. o Supported the organization, production and execution of the area's events. o Analyzed the final results of the different events and elaborated the Post Event summaries.o Elaborated all the advertising material of the products and business tools. Show less

Post Graduate Certificate In Event Management, Gpa 4.41

Postgraduate Degree, Human Resources Management, Gpa 3.558 / B+

Diplomado En Gerencia Y Administración - Escuela De Postgrado De La Upc.

Maestria En Ciencias Empresariales - Escuela De Postgrado De La Usil

Bachiller En Ingeniería Informática