Chris Burkhart Email & Phone Number

Austin, Texas, United States

Round Rock, Texas, US

Lead Global team responsible for Dell's AI and Multicloud aaS Go-To-Market strategy and execution including aligning audience-relevant portfolio messaging and content for use in Digital and Field Marketing activations to drive lead generation and pipeline.

Round Rock, Texas, US

Led the marcom and sales enablement teams for Dell's Mid-Market Marketing segment. Responsible for developing and implementing our transactional marketing strategy that drives customer engagement and revenue as well as aligning with our Sales teams with timely marketing updates and facilitating social selling motion.

Round Rock, Texas, US

• Led program management, sales enablement, and product awareness for Dell's Mid-Market Displays and Client Peripherals business.Notable Contributions
• Reversed 7 quarters of Displays Y/Y revenue declines in Mid-Market segment with 6 straight quarters of double digit Y/Y growth
• Developed new weekly reporting for Sales and Product Marketing leadership teams
• Drove quarterly contests to increase awareness and sales engagement with CP&D product portfolio
• Displays and Client Peripherals vertical lead for Dell K-12 and HiEd

Round Rock, Texas, US

Led lifecycle management process including launch, sustaining, and end-of-life activities for Dell's mainstream commercial notebook product line. Responsible for driving product awareness, demand forecasting and analysis, and sales readiness.

CPB Consulting works with small and medium-sized businesses to improve their sales, marketing and operational activities.Key Clients Included: Fit for Commerce, Briggo, Texture Media

Hired by the SVP of Sales and Business Development to drive awareness of FFC's consulting services and engage with clients to identify opportunities that will improve their demand generation, operations, user experience, and technology infrastructure to increase sales and improve efficiency. Provided insight and commentary of internet and eCommerce trends.

Atlanta, Georgia, US

• Hired by the CEO to create and implement structured financial, marketing, and operations processes so that the company can scale and grow. Primary responsibilities were to increase the number of consumer accounts and.
• Developed KPI's, reporting tools and processes to monitor and optimize the business on a continual business
• Developed launch strategy to be implemented during the rollout of each new coffee kiosk based on venue and profitability targets
• Launched targeted promotion which increased total accounts 10% above forecast and increased customer purchase frequency 50%
• Developed a sales training manual for kiosk attendants to ensure consistency of consumer experience and increasing account acquisition
• Developed and implemented company's first customer survey to identify buying habits and psychographic buying segments

Austin, Texas, US

• Hired by the CEO to improve e-commerce sales, improve online content to become search optimized, and increase web traffic and advertising revenues. Led all marketing activities and managed 9 marketing professionals for.
• Developed KPI's, reporting tools and processes to monitor and optimize the business on a continual business
• Improved SEM efficiency 20% in 30 days by implementing new Google AdWords campaign that better aligned with products and strategy
• Managed IT team workstream during 3 month search for new IT leader
• Re-launched e-commerce site on new platform with new site design improving site stability, reporting, merchandising and performance: o Improved e-commerce average order value 9% o Improved e-commerce margins 7.5%.
• Grew website traffic to primary content and community site by 60% year-over-year through improvements to SEO, Email and Paid Search

Carlsbad, California, US

• Callaway is a $1 Billion global sporting company that designs, manufactures, markets and sells golf equipment, accessories, and lifestyle products in more than 70 countries. Callaway Golf Interactive, Inc. (CGI) is a.
• Developed KPI's, reporting tools and processes to monitor and optimize the business on a continual business
• Drove increased marketing efficiency by implementing vehicle-based (SEM, SEO, Email, etc.) forecasting and reporting; achieved Revenue growth while reducing marketing spend by 20%
• Optimized customer acquisition through A/B testing of Email and sites and continuous evaluation of vehicle performance to optimize ROI
• Re-launched 5 sites on new e-commerce platform, Demandware, which improved website conversion rate 10% and total apparel and accessory sales 350% year-over-year.
• Developed consumer engagement strategy including digital media and social media for Callaway Golf focused on Content, Commerce, and Community.

Round Rock, Texas, US

Senior Manager, Marketing, Dell Displays 2006 – 2007 Oversaw pricing, press briefings, and product launches for the projector product line. Managed marketing programs, financial planning, and procurement for the North American projector business; owned the $200 million P&L. Senior Manager, Marketing, Home & Small Business Electronics and Accessories 2005 –.

Master Of Business Administration - Mba, Marketing And Finance

Bachelor Of Science, Mechanical Engineering

Bachelor'S, Mechanical Engineering