Sep 2021 - Present
AeroLeads people directory · profile
Chris Cassell Email & Phone Number
Owner at Must & Lees & WSET Wine Educator
at
Must & Lees
1 work email found
@whitelabeluk.com
1 phone found area 789
LinkedIn matched
✓ Verified July 2026
4 data sources
Profile completeness 100%
Current company
Role
Owner at Must & Lees & WSET Wine Educator
Location
Greater London, England, United Kingdom
Who is Chris Cassell? Overview
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Quick answer
Chris Cassell is listed as Owner at Must & Lees & WSET Wine Educator at Must & Lees, based in Greater London, England, United Kingdom. AeroLeads shows a work email signal at whitelabeluk.com, phone signal with area code 789, and a matched LinkedIn profile for Chris Cassell.
Chris Cassell previously worked as Owner at Must & Lees and Founder at Red Cole British Larder. Chris Cassell holds 1St Class Hons, Psychology from Sheffield Hallam University.
Company email context
Email format at Must & Lees
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{first}@whitelabeluk.com
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AeroLeads found 1 current-domain work email signal for Chris Cassell. Compare company email patterns before reaching out.
Profile bio
About Chris Cassell
I am a senior marketing professional and business leader with extensive experience across the marketing mix. Four things set me apart:A marketing all-rounder: Starting my career in comms before moving to traditional marketing via social and digital means I have a comprehensive understanding of all marketing channels… and how they interactCommercially minded: Having built and managed a marketing agency in the UK and USA I am focused on the bottom line and have a proven track record of delivering growth In-house and agency experience: I’ve worked on both sides of the fence so I understand how to build, and get the best out of, multicultural and multidisciplinary teamsDrinks industry knowledge: The drinks industry inspires my free time as well as my career and I’ve been lucky enough to work on everything from tea to tequila and from start-ups to household names in Europe, UK and USA
Listed skills include Marketing Strategy, Brand Strategy, Integrated Marketing, Brand Development, and 8 others.
Current workplace
Chris Cassell's current company
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8 roles
Chris Cassell work experience
A career timeline built from the work history available for this profile.
Founder
Current
Oct 2020 - Present
Freelance Marketing Director
Freelance
Freelance business, strategy and marketing consultant focusing primarily on start-ups and small businesses looking to inject creativity into their brand at an early stage of their development.
Jul 2016 - Sep 2021
Marketing Director
MDCV UK is set to be one of England’s biggest wine producers with an aim of disrupting the “English Wine” industry and setting the regulatory agenda. During my contract I delivered against ambitious targets creating a five year business plan, brand portfolio architecture, brand strategy and visual identity for six new brands. I also ran the business’ tourism and retail units.
Sep 2019 - Mar 2020
Managing Director
Transitioned White Label UK from an owner-operated London boutique into a multi award-winning global marketing agency working with some of the world's most iconic brands including Beam Suntory, LVMH, Pernod Ricard and Whyte & Mackay.
Apr 2018 - Jul 2019
Various Roles Including Strategy Director & Business Director
Feb 2014 - Apr 2018
Account Director & New Business Lead - Various Roles
Shine Communications was one of London’s leading PR agency’s working with consumer brands such as Peroni, Evian, Bacardi, eBay, Paramount and GHD. In addition to running the Peroni and Paramount accounts I led the agencies new business efforts.
May 2010 - Feb 2014
B2B Comms, Pr & Events Specialist
Eviva Communications is a leading specialist wine PR, marketing and events agency focused on targeted campaigns aimed at changing policy across Europe. Here I worked with the Prosecco consortium (Conegliano Valdobbiadene Prosecco Superiore Consorzio) to successfully lobby for D.O.C.G. status, a change which resulted in an astonishing rise in sales volume of more than 6,000 per cent.
Mar 2008 - Jun 2010
1 education record
Chris Cassell education
FAQ
Frequently asked questions about Chris Cassell
Quick answers generated from the profile data available on this page.
What company does Chris Cassell work for?
Chris Cassell works for Must & Lees.
What is Chris Cassell's role at Must & Lees?
Chris Cassell is listed as Owner at Must & Lees & WSET Wine Educator at Must & Lees.
What is Chris Cassell's email address?
AeroLeads has found 1 work email signal at @whitelabeluk.com for Chris Cassell at Must & Lees.
What is Chris Cassell's phone number?
AeroLeads has found 1 phone signal(s) with area code 789 for Chris Cassell at Must & Lees.
Where is Chris Cassell based?
Chris Cassell is based in Greater London, England, United Kingdom while working with Must & Lees.
What companies has Chris Cassell worked for?
Chris Cassell has worked for Must & Lees, Red Cole British Larder, Freelance, Mdcv Uk Ltd, and White Label - Independent Drinks Marketing Specialists.
How can I contact Chris Cassell?
You can use AeroLeads to view verified contact signals for Chris Cassell at Must & Lees, including work email, phone, and LinkedIn data when available.
What schools did Chris Cassell attend?
Chris Cassell holds 1St Class Hons, Psychology from Sheffield Hallam University.
What skills is Chris Cassell known for?
Chris Cassell is listed with skills including Marketing Strategy, Brand Strategy, Integrated Marketing, Brand Development, Brand Management, Brand Awareness, Copywriting, and Digital Media.
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