Chris Cassell

Chris Cassell Email and Phone Number

Owner at Must & Lees & WSET Wine Educator @ Must & Lees
Chris Cassell's Location
Greater London, England, United Kingdom, United Kingdom
Chris Cassell's Contact Details

Chris Cassell work email

Chris Cassell personal email

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About Chris Cassell

I am a senior marketing professional and business leader with extensive experience across the marketing mix. Four things set me apart:A marketing all-rounder: Starting my career in comms before moving to traditional marketing via social and digital means I have a comprehensive understanding of all marketing channels… and how they interactCommercially minded: Having built and managed a marketing agency in the UK and USA I am focused on the bottom line and have a proven track record of delivering growth In-house and agency experience: I’ve worked on both sides of the fence so I understand how to build, and get the best out of, multicultural and multidisciplinary teamsDrinks industry knowledge: The drinks industry inspires my free time as well as my career and I’ve been lucky enough to work on everything from tea to tequila and from start-ups to household names in Europe, UK and USA

Chris Cassell's Current Company Details
Must & Lees

Must & Lees

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Owner at Must & Lees & WSET Wine Educator
Chris Cassell Work Experience Details
  • Must & Lees
    Owner
    Must & Lees Sep 2021 - Present
    London, England, United Kingdom
    Owner and Wine & Spirit Education Trust (WSET) Certified Educator
  • Red Cole British Larder
    Founder
    Red Cole British Larder Oct 2020 - Present
  • Freelance
    Freelance Marketing Director
    Freelance Jul 2016 - Sep 2021
    Freelance business, strategy and marketing consultant focusing primarily on start-ups and small businesses looking to inject creativity into their brand at an early stage of their development.
  • Mdcv Uk Ltd
    Marketing Director
    Mdcv Uk Ltd Sep 2019 - Mar 2020
    South East England
    MDCV UK is set to be one of England’s biggest wine producers with an aim of disrupting the “English Wine” industry and setting the regulatory agenda. During my contract I delivered against ambitious targets creating a five year business plan, brand portfolio architecture, brand strategy and visual identity for six new brands. I also ran the business’ tourism and retail units.
  • White Label - Independent Drinks Marketing Specialists
    Managing Director
    White Label - Independent Drinks Marketing Specialists Apr 2018 - Jul 2019
    London, Greater London, United Kingdom
    Transitioned White Label UK from an owner-operated London boutique into a multi award-winning global marketing agency working with some of the world's most iconic brands including Beam Suntory, LVMH, Pernod Ricard and Whyte & Mackay.
  • White Label - Independent Drinks Marketing Specialists
    Various Roles Including Strategy Director & Business Director
    White Label - Independent Drinks Marketing Specialists Feb 2014 - Apr 2018
    London, United Kingdom
  • Shine Communications
    Account Director & New Business Lead - Various Roles
    Shine Communications May 2010 - Feb 2014
    London, United Kingdom
    Shine Communications was one of London’s leading PR agency’s working with consumer brands such as Peroni, Evian, Bacardi, eBay, Paramount and GHD. In addition to running the Peroni and Paramount accounts I led the agencies new business efforts.
  • Eviva Communications
    B2B Comms, Pr & Events Specialist
    Eviva Communications Mar 2008 - Jun 2010
    Eviva Communications is a leading specialist wine PR, marketing and events agency focused on targeted campaigns aimed at changing policy across Europe. Here I worked with the Prosecco consortium (Conegliano Valdobbiadene Prosecco Superiore Consorzio) to successfully lobby for D.O.C.G. status, a change which resulted in an astonishing rise in sales volume of more than 6,000 per cent.

Chris Cassell Skills

Marketing Strategy Brand Strategy Integrated Marketing Brand Development Brand Management Brand Awareness Copywriting Digital Media New Business Development Event Management Marketing Communications Marketing

Chris Cassell Education Details

Frequently Asked Questions about Chris Cassell

What company does Chris Cassell work for?

Chris Cassell works for Must & Lees

What is Chris Cassell's role at the current company?

Chris Cassell's current role is Owner at Must & Lees & WSET Wine Educator.

What is Chris Cassell's email address?

Chris Cassell's email address is ch****@****luk.com

What is Chris Cassell's direct phone number?

Chris Cassell's direct phone number is 00178944*****

What schools did Chris Cassell attend?

Chris Cassell attended Sheffield Hallam University.

What skills is Chris Cassell known for?

Chris Cassell has skills like Marketing Strategy, Brand Strategy, Integrated Marketing, Brand Development, Brand Management, Brand Awareness, Copywriting, Digital Media, New Business Development, Event Management, Marketing Communications, Marketing.

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