Casey Perkal Email & Phone Number

Fort Lauderdale, FL, US

Owner of multiple ecommerce sites: WalkingCanes.com, SticksandPoles.com.

Worked with a variety of consumer products brands to improve their D2C businesses. Pets, personal care, men's grooming, collectibles, furniture, sporting goods, and electronics.

• Oversaw a multi-million dollar hair salon chain with nine locations in Florida, Maryland, and Virginia.
• Managed a team of 90 employees, across three regions, in all functions of the business, including Operations, Finance, Marketing, Retail, and Recruiting.
• Developed new strategy, and launched the Cartoon Cuts Cares rebrand in 2019, to become the first chain of kids' salons to go completely natural in product and service offerings.
• Formed partnerships with brands in the healthy and natural categories, to generate buzz and quickly develop authenticity for Cartoon Cuts Cares.
• Pivoted to a brand new Haircuts @Home model during the pandemic, to better serve the needs of customers and increase revenue during a challenging time for the overall business.
• Negotiated leases with large REITs, including Simon, Brookfield, and Taubman.

Ronkonkoma, NY, US

• Led the protein powder and ready-to-drink beverage categories for Pure Protein, a $200m brand.
• Expanded retail footprint of Pure Protein with added distribution of powders and beverages in BJ's, CVS, Walgreens, Publix, Albertsons, and 7-Eleven.
• Rapidly grew the e-commerce business for the entire brand with an increase of over 44% in 2017.
• Led new product launches for Pure Protein Complete Protein Shakes, and Pure Protein Super Food.
• Oversaw all digital marketing for the Pure Protein brand, which was 30% of the overall advertising spend.
• Rebuilt existing forecasting model from scratch that increased the accuracy of predicting demand, which improved the efficiency of the supply chain.

• Launched a successful men’s grooming startup that was featured in Forbes and Entrepreneur Magazine.
• Produced a solution to the latent problem of expensive and wasteful disposable razors, by launching The Strop, a distinctive tool that hones blades to make them last for months instead of weeks.
• Raised $200K in outside angel funding, following a successful product launch on Kickstarter.
• Established direct-to-consumer and wholesale channels with sales of $150k in the first six months.
• Directed nearly all core functions: Marketing, Sales, Manufacturing, and Supply Chain for a team that grew to eight employees.
• Expanded the product line, and created a lifestyle brand that reflected millennial consumer desire for cost-effective, high quality, esthetically pleasing, and environmentally sustainable products.

Juris Doctor (J.D.)

Bachelor Of Business Administration, International Business