Owner of multiple ecommerce sites: WalkingCanes.com, SticksandPoles.com.

Worked with a variety of consumer products brands to improve their D2C businesses. Pets, personal care, men's grooming, collectibles, furniture, sporting goods, and electronics.

Oversaw a multi-million dollar hair salon chain with nine locations in Florida, Maryland, and Virginia.• Managed a team of 90 employees, across three regions, in all functions of the business, including Operations, Finance, Marketing, Retail, and Recruiting.• Developed new strategy, and launched the Cartoon Cuts Cares rebrand in 2019, to become the first chain of kids' salons to go completely natural in product and service offerings.• Formed partnerships with brands in the healthy and natural categories, to generate buzz and quickly develop authenticity for Cartoon Cuts Cares.• Pivoted to a brand new Haircuts @Home model during the pandemic, to better serve the needs of customers and increase revenue during a challenging time for the overall business.• Negotiated leases with large REITs, including Simon, Brookfield, and Taubman.

Led the protein powder and ready-to-drink beverage categories for Pure Protein, a $200m brand.• Expanded retail footprint of Pure Protein with added distribution of powders and beverages in BJ's, CVS, Walgreens, Publix, Albertsons, and 7-Eleven.• Rapidly grew the e-commerce business for the entire brand with an increase of over 44% in 2017.• Led new product launches for Pure Protein Complete Protein Shakes, and Pure Protein Super Food.• Oversaw all digital marketing for the Pure Protein brand, which was 30% of the overall advertising spend.• Rebuilt existing forecasting model from scratch that increased the accuracy of predicting demand, which improved the efficiency of the supply chain.

Launched a successful men’s grooming startup that was featured in Forbes and Entrepreneur Magazine. • Produced a solution to the latent problem of expensive and wasteful disposable razors, by launching The Strop, a distinctive tool that hones blades to make them last for months instead of weeks.• Raised $200K in outside angel funding, following a successful product launch on Kickstarter.• Established direct-to-consumer and wholesale channels with sales of $150k in the first six months.• Directed nearly all core functions: Marketing, Sales, Manufacturing, and Supply Chain for a team that grew to eight employees.• Expanded the product line, and created a lifestyle brand that reflected millennial consumer desire for cost-effective, high quality, esthetically pleasing, and environmentally sustainable products.