Christian P. Email & Phone Number

Lausanne, Vaud, Switzerland

• Strategically drives over $100M in revenue (>30% of total EMEA Revenues) through key online channels and key strategic accounts (including Amazon, DTC and Pure Players) and associated marketing budgets
• Created regional business & marketing strategy in alignment with global corporate goals.
• Initiated and conducted the creation of a new cross-channel E-Commerce business unit, recognized as the primary growth driver in the company's five-year strategic plan.
• Developed a new media model to enhance ROI visibility at the SKU level, optimizing marketing strategies and financial outcomes.
• Drives major company brands growth: Braun, Osprey, Hydro Flask, OXO, Revlon, and DryBar.
• Integral in the strategic integration of newly acquired brands: Osprey and Curlsmith.

Lausanne Area, Switzerland

Directed a cross-functional team (8 FTEs) managing key brands, achieving €75 million insales across EMEA.Owned full P&L responsibilities, significantly growing profits at twice the rate of revenue.Spearheaded the formation of a dedicated Amazon team across sales, marketing andoperations which exceeded all metrics in its first year, aiming to double.

Lausanne Area, Switzerland

• Boosted operational efficiency and market positioning by architecting and conducting a merger of seven Amazon contracts into one Pan-European agreement.
• Grew revenue by 26% leading to a 54% profit increase when moved from innovation and marketing to commercial operations as a part of an internal GM-readiness program.
• Re-defined content and advertising strategy achieving best-in-class results on both.

Lausanne Area, Switzerland

Responsible for global strategy, innovation and licensing focusing on healthcare under Braun brand. Core responsibilities included leading the company’s largest ever innovation project and M&A.

Lausanne Area, Switzerland

Copenhagen Area, Denmark

Responsible for global Marketing & PR. Initiated project to digitalize all sell-in material. Re-built entire network of external PR partners. 2 direct reports.

London, United Kingdom

Leading the development of high priority brand projected to add £40m to the business; Development of market-research plan, target-group, concept, packaging, formulations and launch strategy, while overseeing launch of new range in separate category; record shares 3 months after launch and projected to double business in year 1.

London, United Kingdom

Heading up the Elvive team and responsible for developing and executing biggest ever UK Elvive launch. Drove market-share to new record levels.

London, United Kingdom

Leading development of defined NPD projects from concept development to in-country launch. Leading the development of local advertising copy strategy and executions while ensuring alignment with global brand footprint strategy. Leading cross-functional teams required to effectively execute NPDs on time and within budget, including legal, R&D, finance.

Copenhagen Area, Denmark

Nordic Brand Manager for the company's largest brand across 4 countries.Responsible for high profile launch in completely new market: Product development, launch strategy (4P’s), TVC-development, promotion strategy. Reached 17% market share after 5 months.Planning, execution and analysis of consumer research/understanding.Distributor negotiation/management.

Copenhagen Area, Denmark

Involved in strategic/marketing plan development and execution for the company’s biggest brand. Country and segment responsibility. New product development and implementation. Effectively drove country market share from 13% to 20% during competitive entry.

Education record

Business Administration