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I am first and foremost a Brand Marketing 'Catalyst'; nowadays spending nearly half my time helping clients in strategy and implementation of their company or personal brand.I have being fortunate enough to live in various parts of the world, USA, UK, F, NL, ISR, and Russia, and work on both the client and agency side of the fence. Thus, I have gained practical experience in strategic and tactical brand marketing in a myriad of categories and countries.In addition, I have combined this experience with coaching, as part of various Learning and Development programs, which has kept me constantly in touch with the latest developments in marketing and branding, as they apply to today’s companies and their leaders.Throughout all this, my business goals remain the same. To catalyze great strategies, and help people implement them intelligently - anywhere across the globe.Skills summary:Marketing strategy, Creative brand ideas, International Brand Development, Customer Journeys and Customer Experience, Online Reputation ManagementKey client areas - FMCG, High Tech, Financial, TelecomsEmerging Market support:Export marketing consulting and coaching for emerging market SME’s : Bangladesh, Tanzania, Uganda, Egypt, Jordan, Kuwait…In addition, I have created a 6-part export marketing seminar/workshop for in-house education
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CeoBrand-U Jun 2009 - PresentUsaStrategic International Brand Marketing: B2B or B2C. Europe, Middle East, USA.Analysis- Scoping studies, supply-side and demand-side analysis and insights. Strategy- Export market entry scenarios, and Brand MarketingImplementation- Touchpoint creation and optimization, customer journey and customer experienceSustainability- Monitoring, management and measurement. Training and development
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Board Member And CmoAmimza Coffee Products Jan 2017 - PresentBukoba, Tanzania
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ChairmanPodium Dec 2015 - Dec 2017Greater New York City Area And Provo UtahDigital Marketing, Lead Generation, Online Personal Reputation Management (Preceptor), Resort Marketing, International Scoping Studies
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Managing PartnerScan International Management Consultants 2008 - 2009The NetherlandsAgency Search and Selection. Marketing and Brand Consulting
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CeoInternational Brand Management 2002 - 2008Tel AvivMarketing and Brand Consultancy.Worked with the largest Israeli Telecoms, Bank and FMCG companies. Strauss-Elite, Cellcom, Pelephone, Bank Hapoalim, Converse, Alvarion, Arcaffe, Celtro, Prisma, Radware, Müller...
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Marketing Manager Russian Standard BankRussian Standard 2003 - 2004Moscow, Russian FederationCreated first formal marketing department for the retail bank, and introduced their first consumer marketing plan.
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Managing Director Europe/Middle EastSiegel+Gale 1997 - 2002LondonResponsible for UK, Europe and MEA. Introduced agency to Israel where we became largest brand agency in just more than a yearBrought in digital to become 54% of revenueIncreased headcount 15-97 people over Y-O-Y growth of 25% -
Director Europe/Director Of StrategyInterbrand 1995 - 1997LondonCreated their first formal strategy department, introducing a new strategy process for all accounts. Managed the Interbrand European network, including acquisition of Swiss agency -
Directeur AssocieClm/Bbdo Paris 1987 - 1995ParisResponsible for all International accounts of BBDO eminating out of Paris as well as most of the incoming ones from other countries. Apple Europe, Nestle, Volvo Europe, Woolmark... -
Svp To General ManagerBbdo San Francisco 1983 - 1987San FranciscoGrew agency by 40%. Managed Apple - Initially ROW, then added Europe and the USA for ultimate Worldwide responsibility of the Apple account -
Director Of OperationsBbdo New York 1980 - 1983New YorkSupport for all BBDO Worldwide agencies. Managed first training and development programme - BBDO CollegeIntroduced first personal computer to the agency - Apple
C. Peter Gilson Skills
Frequently Asked Questions about C. Peter Gilson
What company does C. Peter Gilson work for?
C. Peter Gilson works for Brand-U
What is C. Peter Gilson's role at the current company?
C. Peter Gilson's current role is International Marketing Consultant.
What is C. Peter Gilson's email address?
C. Peter Gilson's email address is pg****@****andu.nl
What is C. Peter Gilson's direct phone number?
C. Peter Gilson's direct phone number is +151073*****
What are some of C. Peter Gilson's interests?
C. Peter Gilson has interest in Science And Technology, Education, Economic Empowerment.
What skills is C. Peter Gilson known for?
C. Peter Gilson has skills like Strategy, Marketing Strategy, Brand Management, Brand Development, Customer Insight, Business Strategy, Advertising, Management, Marketing, Strategic Partnerships, Marketing Communications, Integrated Marketing.
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