Vice President of Sales and Marketing, +25 Years B2C/B2B, +17 Years in Digital Marketing. Industries : Fintech, SaaS, Beauty/Personal Care, Foodservice, Online Education, Small Domestic Appliances, Hand Tools - Start-ups to Global Corporations.Passionate about building world-class brands and high-performing teams. Visionary entrepreneur and board member, dedicated to forward-thinking organizations focused on performance and success. Expert in integrated sales and marketing strategies and omni-channel advertising, leveraging E-commerce, CRM, and social media to engage diverse consumer segments locally and internationally.Proven ability to drive market share acquisition, customer retention, and upsell initiatives, enhancing long-term shareholder value. A strong driver of top and bottom-line growth through transformational business development, sustainable profit strategies, marketing planning, media optimization, and product innovation.Recognized for leading teams of up to 100 professionals and managing multi-million-dollar budgets. Multilingual: French (native), English (fluent), Spanish (intermediate).SpecialtiesGlobal Integrated Sales & Marketing Strategies, Business Development, Mergers and Acquisitions.Growth Strategic and Operational B2C/B2B Marketing. Branding, Communication, Social Media and PR.Marketing and Sales Funnels Development and Optimisation, Lead generation, E-commerce, Account Based Marketing.Omni-Channel Digital and Traditional Advertising.Teams, P&L and Budget Management, Top and Bottom lines Growth.Operations, Merchandising, Licensing, Innovation, New product Development, Sourcing.