Scott Goodfellow Email & Phone Number

Charlotte, North Carolina

Manage the company’s overall sales growth and direction within the in-store bakery and frozen categories across North America in the grocery, mass, club, convenience and military channels. ● Develop strategic plan to maximize company’s topline growth while achieving profitability targets by gaining retailer partners and closing distribution voids within current customer base.● Lead US retail sales and broker teams to achieve annual revenue targets.● Hired to pioneer retail sales… Show more Manage the company’s overall sales growth and direction within the in-store bakery and frozen categories across North America in the grocery, mass, club, convenience and military channels. ● Develop strategic plan to maximize company’s topline growth while achieving profitability targets by gaining retailer partners and closing distribution voids within current customer base.● Lead US retail sales and broker teams to achieve annual revenue targets.● Hired to pioneer retail sales division throughout North American by establishing and developing key relationships across all channels throughout the US.● Travel extensively to visit key customers to review capabilities, presents to decision makers, conduct training, and discuss potential product development. Show less

Charlotte, North Carolina

Headquarter account sales and broker management for private label and branded throughout the East Coast, Canada, Club and Worldwide Military channels.• Riceworks headquarter sales responsibility with annual revenue of $20+M• Broker management, interacting regularly with 25 broker managers throughout the US and Canada• Managed and maximized current private label portfolios for Canadian customers and acquiring new customers• Developed and implemented corporate Riceworks… Show more Headquarter account sales and broker management for private label and branded throughout the East Coast, Canada, Club and Worldwide Military channels.• Riceworks headquarter sales responsibility with annual revenue of $20+M• Broker management, interacting regularly with 25 broker managers throughout the US and Canada• Managed and maximized current private label portfolios for Canadian customers and acquiring new customers• Developed and implemented corporate Riceworks strategy to increase sales, build brand awareness, drive ACV growth and maximize overall profitability• Created customer specific sales strategies to achieve sales goals while simultaneously increasing EBITA• Developed comprehensive joint business plans with key customers, ensuring strategic initiatives were achieved• Analyzed category trends to create fact-based strategy for category growth Show less

Charlotte, North Carolina

• Managed headquarter account sales for the southeast, worldwide Military, Caribbean, Central American and Northern South American customers• Gained distribution at Publix and BI-LO through fact based selling strategies• Worked diligently with broker retail teams, reducing spoils by $30K within 18 months• Collaborated with senior management regarding the regional vision, priorities and objectives • Developed and implemented strategy that resulted in turning 3 of the top 6… Show more • Managed headquarter account sales for the southeast, worldwide Military, Caribbean, Central American and Northern South American customers• Gained distribution at Publix and BI-LO through fact based selling strategies• Worked diligently with broker retail teams, reducing spoils by $30K within 18 months• Collaborated with senior management regarding the regional vision, priorities and objectives • Developed and implemented strategy that resulted in turning 3 of the top 6 accounts in the region from losing money to profitable in the 14 months • Exceeded topline growth plan by 18% and Gross Margin by 22%• Implemented new promotional strategy to maximize trade funds while growing category sales• Established regional P&L to meet annual company objectives• Developed customer specific sales plans to achieve assigned corporate profit targets including annual revenue, promotional, and new item introduction• Created a planning and evaluation tool to more effectively analyze promotional spend and profit implications • Evaluated broker representation and make changes deemed necessary to exceed growth targets Show less

Charlotte, Nc

• Managed $45+M in annual sales revenue generated by southeast regional accounts • Supervised two account executives, one category manager, and one marketing manager• Strategized with national pricing team to develop profitable sales and promotional plans • Built customer specific sales plans to achieve assigned corporate profit targets including annual revenue, promotional, and new item introduction• Established the vision, priorities and objectives for the region and monitor… Show more • Managed $45+M in annual sales revenue generated by southeast regional accounts • Supervised two account executives, one category manager, and one marketing manager• Strategized with national pricing team to develop profitable sales and promotional plans • Built customer specific sales plans to achieve assigned corporate profit targets including annual revenue, promotional, and new item introduction• Established the vision, priorities and objectives for the region and monitor performance against targets• Aligned cross-functional business teams to successfully implement brand and category strategies• Participated in customer meetings, sales planning, presentation development, analysis and development of business proposals with sales leadership team• Managed retail broker program, and maintained constant communication with DSD sales force to ensure retail execution• Collaborated with regional and corporate marketing teams to build strong portfolio brand awareness through various marketing avenues• Partnered with category development team to evaluate account specific opportunities to maximize space, increase ACV levels, and capitalize on selling opportunities • Utilized internal forecasting tools to provide accurate, ongoing territory volume forecasts • Analyzed and developed strategic account action plans based on customer data, competitive information, market share data, and category productivity Show less

• Established new accounts as well as obtained competitive accounts• Maintained a growing market and increased sales within assigned territory• Developed proposals and negotiated pricing to gain profitable distribution• Analyzed accounts to identified opportunities to increase sales volume• Monthly quantitative analysis of top accounts

Charlotte, Nc

• Managed all essential office operations• Maintained and built relationships with current clients• Researched and developed proposals for corporate clients• Attended and presented lectures at quarterly corporate sales conferences• Prospected, secured, and developed relationships with hiring mangers• Supervised, motivated, and developed the career growth of staff• Recruited and placed consultants• Contacted and qualified candidates for contract and permanent… Show more • Managed all essential office operations• Maintained and built relationships with current clients• Researched and developed proposals for corporate clients• Attended and presented lectures at quarterly corporate sales conferences• Prospected, secured, and developed relationships with hiring mangers• Supervised, motivated, and developed the career growth of staff• Recruited and placed consultants• Contacted and qualified candidates for contract and permanent positions• Negotiated clients' contracts, salaries, and relocation expenses with client managers Show less

Charlotte, Nc

• Increased sales volume in individual on-premise accounts• Organized daily promotional events• Established new accounts• Gained distribution by enhancing customers' product lineup