Scott Goodfellow Email & Phone Number

Charlotte, North Carolina

• Manage the company’s overall sales growth and direction within the in-store bakery and frozen categories across North America in the grocery, mass, club, convenience and military channels.
• Develop strategic plan to maximize company’s topline growth while achieving profitability targets by gaining retailer partners and closing distribution voids within current customer base.
• Lead US retail sales and broker teams to achieve annual revenue targets.
• Hired to pioneer retail sales… Show more Manage the company’s overall sales growth and direction within the in-store bakery and frozen categories across North America in the grocery, mass, club, convenience and.
• Hired to pioneer retail sales division throughout North American by establishing and developing key relationships across all channels throughout the US.
• Travel extensively to visit key customers to review capabilities, presents to decision makers, conduct training, and discuss potential product development. Show less

Charlotte, North Carolina

• Headquarter account sales and broker management for private label and branded throughout the East Coast, Canada, Club and Worldwide Military channels.
• Riceworks headquarter sales responsibility with annual revenue of $20+M
• Broker management, interacting regularly with 25 broker managers throughout the US and Canada
• Managed and maximized current private label portfolios for Canadian customers and acquiring new customers
• Developed and implemented corporate Riceworks… Show more Headquarter account sales and broker management for private label and branded throughout the East Coast, Canada, Club and Worldwide Military channels.
• Developed and implemented corporate Riceworks strategy to increase sales, build brand awareness, drive ACV growth and maximize overall profitability

Charlotte, North Carolina

• Managed headquarter account sales for the southeast, worldwide Military, Caribbean, Central American and Northern South American customers
• Gained distribution at Publix and BI-LO through fact based selling strategies
• Worked diligently with broker retail teams, reducing spoils by $30K within 18 months
• Collaborated with senior management regarding the regional vision, priorities and objectives
• Developed and implemented strategy that resulted in turning 3 of the top 6… Show more
• Developed and implemented strategy that resulted in turning 3 of the top 6 accounts in the region from losing money to profitable in the 14 months

Charlotte, NC

• Managed $45+M in annual sales revenue generated by southeast regional accounts
• Supervised two account executives, one category manager, and one marketing manager
• Strategized with national pricing team to develop profitable sales and promotional plans
• Built customer specific sales plans to achieve assigned corporate profit targets including annual revenue, promotional, and new item introduction
• Established the vision, priorities and objectives for the region and monitor… Show more
• Established the vision, priorities and objectives for the region and monitor performance against targets

• Established new accounts as well as obtained competitive accounts
• Maintained a growing market and increased sales within assigned territory
• Developed proposals and negotiated pricing to gain profitable distribution
• Analyzed accounts to identified opportunities to increase sales volume
• Monthly quantitative analysis of top accounts

Charlotte, NC

• Managed all essential office operations
• Maintained and built relationships with current clients
• Researched and developed proposals for corporate clients
• Attended and presented lectures at quarterly corporate sales conferences
• Prospected, secured, and developed relationships with hiring mangers
• Supervised, motivated, and developed the career growth of staff

Charlotte, NC

• Increased sales volume in individual on-premise accounts
• Organized daily promotional events
• Established new accounts
• Gained distribution by enhancing customers' product lineup