Rick Pensa

Rick Pensa Email and Phone Number

Senior Business Consultant @ CAS AG
Kennesaw, GA, US
Rick Pensa's Location
Kennesaw, Georgia, United States, United States
Rick Pensa's Contact Details

Rick Pensa personal email

n/a
About Rick Pensa

Professional consultant skilled in the areas of Trade Promotion Management, Cloud implementation, Consumer Segmentation & Targeting and Data Visualization/Sales Force Automation. Led the development of a Force.com based full function TPM solution.My Trade Promotion Management skills include:- Trade Promotion Process Consulting- Trade Promotion Systems - Developed TPM in the cloud- Trade Promotion analytics- I have developed a "TPM in the cloud" application based on the Salesforce.com platformWrote the functional requirements and led the business side of the project to build a full feature, closed loop trade promotion management solution built on the Salesforce.com platform. The cloud-based solution delivers a predictive modeling based trade promotion planning solution, trade funds management tool and deduction management tool. In addition, we have built a contract management/rebate management tool in the same tool...do TPM and Rebate Management in the same tool.I have worked across a number of consumer goods industries including Beverages, Tobacco, DIY, Consumer Electronics, Sporting Goods, Snacks and Frozen Foods.If you are seeking a resource to help drive improved Trade Spending ROI, a more consumer centric & fact based approach to your sales and marketing efforts, please contact me.Specialties: - TPM implementations- Trade Promotion ROI Improvement- AWhere Spatial Analysis software...Got Maps?- FusionPoint Data Visualization & Analytic Solutions- CAS CPWErx Business Consultant- Trade Promotion Effectiveness- Category Management- Consumer Segmentation & Targeting- ACNielsen, IRI, Spectra- Strategic marketing

Rick Pensa's Current Company Details
CAS AG

Cas Ag

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Senior Business Consultant
Kennesaw, GA, US
Website:
cas.com
Employees:
59
Rick Pensa Work Experience Details
  • Cas Ag
    Senior Business Consultant
    Cas Ag
    Kennesaw, Ga, Us
  • Cpgtoolbox, Inc.
    President/Ceo
    Cpgtoolbox, Inc. 2010 - Present
    Krakow, Pl
    CPGToolBox has developed a cloud-based Trade Promotion Management system built on the force.com platform. Our tool is a full function TPM solution selling at 1/10th the price on typical on-premise TPM solutions.Some of our features are as follows:- No hardware, software or maintenance costs... these are all handled in the cloud- Top down funds allocation and/or bottom up accruals management- "What-if" scenario planning- Plan a whole business plan with base, promotion and planned tactic volume- Contract/Rebate management for food service & institutional sales- Trade funds management - see your trade funds balances at a glance- Point and click settlements - the easiest settlement process - Powerful reporting and dashboard toolsCall me for a web demo and leave spreadsheet hell for TPM in the cloud!
  • Insight, Information & Consulting Services, Inc.
    President/Ceo
    Insight, Information & Consulting Services, Inc. Nov 1998 - Present
    Chandler, Arizona, Us
    Thought leadership to the Consumer Package Goods industry providing insight and guidance in the areas of :- Trade Promotion Management process re-engineering- Trade Promotion Management systems implementation - Successful TPM Change Management leadership- Consumer Segmentation & Targeting analyses- Spatial analytic tools & analyses for Location Intelligence- Customized Data Visualization Tools
  • Cas Ag
    Senior Business Consultant
    Cas Ag 2001 - 2006
    Led the business consulting for the Trade Promotion Management tool implementation team for CAS Americas at J&J, Kraft Pizza, Kraft Warehouse and Dial/Henkel.
  • Acnielsen
    Vice President, Group Account Director
    Acnielsen Feb 1994 - Oct 1998
    New York, Ny, Us
    Responsible for all non-Coca-Cola account business in the Atlanta office. Managed a staff of 18 market research professionals to sell, service and grow ACNielsen accounts in the Southeast. Clients included Maybeline Cosmetics, Swisher International, Florida Department of Citrus, McKee Foods, Lance, Goodmark Foods and Eastman Kodak.
  • Ac Nielsen
    Vice President, Group Account Director
    Ac Nielsen 1994 - 1998
    Managed the Non-Coke accounts out of the Nielsen office in Atlanta where I never lost an RFP, gained 5 new clients and provided insights and thought leadership to my clients.
  • Conagra Frozen Foods
    Manager Field Sales Systems
    Conagra Frozen Foods 1990 - 1992
  • Conagra Frozen Foods
    Manager Field Sales Systems
    Conagra Frozen Foods 1989 - 1991
    Developed one of the CPG industry's first electronic Trade Promotion Management tools which was implemented at 100 brokers and 55 sales managers.
  • Conagra Foods
    Trade Marketing
    Conagra Foods 1989 - 1992
    Chicago, Illinois, Us
  • Maximum Sales
    Vice President
    Maximum Sales 1982 - 1984
  • Smithkline Beecham
    District Manager
    Smithkline Beecham 1974 - 1982
    Brentford, Middlesex, Gb

Rick Pensa Skills

Analytics Fmcg Competitive Analysis Market Research Management Marketing Strategy Segmentation Cross Functional Team Leadership Sales Management Sales Business Planning Forecasting Customer Insight P&l Management Strategy Business Strategy Consumer Products Pricing Business Development Sales Operations Trade Promotions Crm Marketing Research Account Management Trade Marketing Retail Solution Selling Market Analysis Iri Spectra Templates Shopper Marketing Salesforce.com Product Management Market Planning Excel Templates And Tools Key Account Management Trade Promotion Analytics Consumer Insights Analysis Product Marketing Consulting Start Ups Trade Promotion Management Process Category Management Trade Promotion Management Consulting Strategic Partnerships Go To Market Strategy Saas

Rick Pensa Education Details

  • University Of South Carolina Darla Moore School Of Business
    University Of South Carolina Darla Moore School Of Business
    Business Economics

Frequently Asked Questions about Rick Pensa

What company does Rick Pensa work for?

Rick Pensa works for Cas Ag

What is Rick Pensa's role at the current company?

Rick Pensa's current role is Senior Business Consultant.

What is Rick Pensa's email address?

Rick Pensa's email address is rp****@****box.com

What schools did Rick Pensa attend?

Rick Pensa attended University Of South Carolina Darla Moore School Of Business.

What skills is Rick Pensa known for?

Rick Pensa has skills like Analytics, Fmcg, Competitive Analysis, Market Research, Management, Marketing Strategy, Segmentation, Cross Functional Team Leadership, Sales Management, Sales, Business Planning, Forecasting.

Who are Rick Pensa's colleagues?

Rick Pensa's colleagues are Yomaira Amador, Ali Qasimov, Rebecca Jones, Katana Richard, Sandra Correa, Liliana Giles, Mary Ramos.

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