Filtered Living is a dynamic, experienced Brand Management and Design Build firm. Our focus is on bringing unique, specific and special product lines, spaces and ideas to market through an international lens with an adept focus on what the North American market needs and or desires as trends evolve. We bring consumers valued alternatives in product and design. Ultimately, our goal is to offer pieces and ideas, that regardless of their cost, will live on through lifetimes and families because they are somehow special and always well made.

Real Estate investment, development and sales.

Sales Leadership and Creative Direction for product lineup and merchandising. Showroom Remodel. A&D account oversight and sales managing direction.

 Grew all sell in of our 23 mono brand stores in Canada, USA and Latin America Managed relationships with 23 mono brand stores and 21 multi-line customers Co-op on trade program/A&D business development sales and sales programs  Collaborated with marketing to build local and national promotions and events at retail Partnered with retail owners to merchandise and advertise to a brand standard Trained and Directed training programs at retail Growth of 6% in my first six months of management, in a territory that had previously been declining in market share Managed three Regional Sales Managers Oversaw Customer Service Manager and team of four Reduced customer service response time in half Built and rolled out a new brand, sales and product training program Built a brand merchandising manual Managed the Quick Ship program Aided in the building of the brand and marketing guidelines

 Led and Managed all Merchandising activities at Madison Ave flagship store and our Paramus NJ store (11,000 sqft) February 2018. Worked on the acquisition of our 7 Florida stores 2016 and 2017 Opened four new retail stores in 2017 and 2018; Paramus NJ, West Palm Beach, Chicago and Costa Mesa Evangelized and sell in all merchandising strategies to the salesforce and all other management teams of the organization Managed and finalized analytically the product mix, configuration, and matrix layout at a retail level for mono brand and shop and shop POPs  Opened and/or acquired 13 formative company stores during my tenure Managed Retail Merchandisers and Brand coordinators Managed Marketing department of four, with direct oversight of all Natuzzi Italia marketing activities  Guided Marketing Department to focus on brand appropriate marketing opportunities and channels maximizing brand messaging to increase sales throughout the American territory Directed A&D business development department Manage brand positioning in the marketplace through strengthening productive brand appropriate relationships with our current retailers while building new dynamic and productive up market partnerships that reflect and embody the Natuzzi Italia total living concept Managed the New York Madison Ave flagship store management and staff resulting in a 25% increase in sales YTD Guided New York Madison Ave and Paramus flagship stores in setting an exemplary image of what Natuzzi Italia is to our Americas market place. Overseeing a 2017 remerchandising network wide to continue in 2018. Transmitted the brand image through in store merchandising initiative and staff training ultimately increasing sales across the POS network Collaborated with our Retail Development Department to identify key retail investors and best practices in retail planning*see resume for additional information

Built the North American region into top-producing territory by managing strong relationships with retail owners, CEOs, buyers, and merchandisers to optimize sales and build brand reputation. Achieved a 300% increase in North America despite market volatility, expanding sales to underdeveloped state and city markets through constant field work and planning of brand experience events. Led training for retail staff in brand presentation and client relationship-building techniques. Built the Latin American territory increasing sales 250%. Led Latin American retailers to successful distribution, merchandising, and sales via strong relationship building, import management, and regular strategic business planning via international visits.Turned around brand exposure from 3rd tier independent category specific retailers to 1st tier corporate and independent retailers turning from 70-30 ratio to 35-65 ratio in 24 months.Elevated quality of new business by aligning operations processes with best practice customer service standards to enhance client experiences and relationships.Managed 5 sales representatives and two office staff.Inspired improvements in sales team effectiveness through comprehensive brand knowledge and sales training.Regular travel to Milan and Paris for industry shows and meetings focused on product development and brand distribution.

Managed the Southeastern Territory of the USA. Responsible for managing brand image, distribution, sales, merchandising, and retail training.Raised brand productivity by 25% through workflow improvements; regular communication, retail brand training, and organized brand marketing events.Reduced product returns 18% by creating promotional sales programs to deal with defective product issues in the retail/end user channel.Enhanced client trust and confidence, revamping operations procedures to promote customer satisfaction and follow-up.Regular travel to Milan for product training and sales meetings.

Promoted studio brand and closed on new design projects. Managed projects from start to finish executing design concept and direction, product selection, contractor management, and retail fixture/product installation. Generated 50% growth in annual project sales over the course of one year, built teams for maximum performance, growing new relationships, and revitalizing sales growth through client cultivation and networking.Monitored projects through completion allowing for a successful product and material up-sell, and improved client contact/follow-up by implementing a management structure to deal with client issues in a timely and effective manner.

Managed up to 12 project sales consultants and sold over 500 units between two high rise projects.