Cathy Pinske Email & Phone Number

Minneapolis, Mn, Us

Minneapolis, Mn, Us

Bloomington, Mn

- Designated project manager for digital solutions portfolio, leadership teams’ special projects and urgent transactional emails. Assumed portfolio responsibility on multiple occasions while team members were on leave by providing seamless coverage and maintaining healthy operations.- Collaborated with Strategic Marketing Manager to launch and grow new bundling programs for digital solutions portfolio annually for 5 years, exceeding yearly aggressive forecasts prior to COVID-19 (March 2020). Campaign included digital marketing journeys, webinars, dedicated guide, and ordering / renewal tools. Supported campaign included a 6-week digital platform trial that introduced and converted the school district’s key users from paper-and-pen testing to an online platform.- Coordinated timely deliverables with cross-functional teams and enhanced system processes for target market’s respective complementary and revenue-generating webinar events. Initial email blast of Early Childhood Webinar Series generated +7,500 enrollments within 48 hours of deployment.- Orchestrated division’s annual market catalogs and guides for consistent user experience in multiple markets that included concept design, book maps, review process, style guide, (vendor) production, and digital campaign.

Minnetonka, Mn

- Championed brand positioning and drove upstream marketing communications to support strategic objectives for Anchor Block Company (regional manufacturer) and Anchor Wall Systems, Inc. (national and global licensing). Hired and supervised Sr. Graphics Designer, Marketing Coordinator and vendors.- Generated new product brand, multi-faceted project installation guide, and video scripts for the new Tango block to successfully woo global licensees and support dealers with POS materials for the DIY market.- Forecasted and maintained photography and print budget / expenses for respective channel markets; negotiated vendor terms and reconciled invoices.- Collaborated with production services, streamlining and enhancing national licensees’ training report templates to align with the executive team’s sales efforts and communication needs.

Responsible for brand management, developing and delivering collateral for respective US and OUS markets, provide strategic planning for global and national events. Lead, manage and develop marketing communications staff. Provide corporate communication direction and support to parent company, Angeion Inc.

- Supervised marketing and training projects’ design and production for the company's hemodynamic health products; managed trade shows, symposiums, sales meetings and respective vendors. - Enhanced clinical workflow solutions by integrating online PACS diagnostic/interpretation/ documentation services with vascular diagnostic product meeting HITECH Act and HIPAA compliance- Formatted and implemented an online product certification training program for physicians and nurses to accurately detect peripheral arterial disease that reduced overall on-site training costs and accelerated device’s rapid assimilation into clinic’s protocol.- Enhanced and expanded branding / presence via internet and collateral resulting in a 15% increase of sales overall.

Pixel FarmResearched and generated text questionnaires for client’s interactive basic cardiovascular training program for their employees. St. Jude Medical Produced collateral for product launch as well as coordinated key trade show events.Spearheaded efforts to streamline development and translation process for international labeling (17 languages) packaged with product.ThreeWire Developed collateral materials and marketing campaigns for direct to consumer marketing via electronic marketing practices and traditional sales distribution for clients. Created a seminar brand to support direct to patient marketing programs and implemented various regional advertising campaigns to increase patients’ participation. (American Medical Systems, Galil Medical, ACIST).Urologix, Inc. / CystoMedix, Inc. Assisted start-up urological medical device company, enhancing promotion materials and booth production for 2 international conventions. Created and produced marketing collateral for potential investors, physicians and patients.WAM Enterprises Conceptualized and produced comprehensive marketing materials and website for Human Resources company’s two markets (business-to-business and consumer).

Mba, Marketing

Bs, Speech Communications