Craig Kauffman Email & Phone Number

Boston, Ma, Us

Noida, Uttar Pradesh, In

Our customer experience platforms support the engagement of B2C, B2B, and B2E audiences, driving meaningful outcomes during moments that matter. Focused on driving go-to-market, enablement and execution with Business Partners, Leading Cloud Providers, and Independent Software Vendors for HCL Commerce Cloud, HCL Marketing Cloud, HCL Discovery, HCL Quest, and HCL CMM.

San Jose, California, Us

Iterate is a digital innovation lab serving retailers, branded manufacturers, and media brands by testing, licensing, and vetting new eCommerce technologies. I provide strategic counsel in this effort that gives companies a technology advantage in highly competitive markets.

Irvine, California, Us

Leads Digital Experience Business Development & Delivery for Eastern United States including:Business Development: Primary point person for Business Development for XCentium in Eastern United States.Delivery: Drives overall solution delivery in Eastern US for the Sitecore and Salesforce practices including UX and Creative Design, Front-end Development, Digital Commerce, Content Management, and Mobile solutions. Enabling technologies predominantly included Sitecore Content Management & commerce solutions and Salesforce Commerce & Marketing Solutions.Solution Development: Primary focus on Sitecore & Salesforce solutions.

Irving, Texas, Us

Leads Digital Experience Delivery. Facilitated building delivery capabilities in North America and India including User Experience and Creative Design, Front-end Development, Content Management, Mobile and Campaign Management solutions.

Paris, France, Fr

Engaged to help build and drive the Digital Commerce service line and spearhead North American business development with key partners. Partnered with prominent commerce and digital marketing providers to build leading joint solutions in the B2C and B2B space across industry sectors. Moving into 2016, Capgemini needed to strategically focus on building and strengthening our relationships with SAP Hybris and Adobe in North America and based on my relationships with both companies I assumed executive responsibility for those relationships as well. In addition, I also worked on client engagements with Mohawk Industries and Discount Tire to deliver end-to-end commerce and sales enablement solutions.

New York, Ny, Us

Brought on board to build and lead a new Commerce practice, my work includes global business development and strategic alliances with leading technology partners. I serve as the firm’s digital commerce evangelist and thought leader, solving the business needs of Fortune 100 / 500 clients with end-to-end commerce solutions.

Boston, Ma, Us

I returned to Sapient to launch a Commerce practice and guide its global business development and delivery with regional teams in North America, Europe, and Asia Pacific. Next I led the Global Alliance program for this practice, and developed partnerships that provided commerce platforms, content management, and other digital marketing technologies for clients. The practice grew to $300M in annual revenue by 2013.

Wakefield, Ma, Us

Under my leadership, this practice provided advanced intelligence for retail and CPG clients, incorporating marketing analytics, collateral management, reverse logistics, and supplier collaboration. Major client relationships include Arnold Worldwide, the Boston Globe, Circles, and Revlon.

Boston, Massachusetts, Us

Serving global Fortune 100 / 500 clients in various sectors (including pharmaceutical, transportation, communications, automotive, and hospitality), my work focused on developing digital commerce offerings with technology partners and steering delivery engagements. I extended the firm’s capabilities for advanced analytics by securing major investments from Intel and IBM, enabling sophisticated campaign management and segment marketing. Engagements included an automated customer KPI dashboard for a leading airline, a comprehensive digital commerce system for a hotel chain, and content management, websites, digital campaigns, and brand strategy for a global pharmaceutical company.

I joined this startup technology company to drive sales, marketing, and alliances to move beyond the work being done for incubator-backed firms. My efforts resulted in alliances with Tibco, BEA, Aether Systems, and Pentafour.

Boston, Ma, Us

Based on success at the Cambridge office, I was selected to launch and build the firm’s Chicago office to 275 staff and a client base that includes large financial services, management consulting, manufacturing, and government organizations. As our regional success grew, we reorganized the office along key verticals, and I transitioned to lead the Manufacturing, Retail, and Distribution team that became Sapient’s #2 practice.

Boston, Ma, Us

Hired as the Cambridge office’s first Director of Delivery, I was quickly promoted to Vice President of Delivery at this headquarters office. I played a key role in the exponential growth of revenues and the employee base to 350 by attracting and retaining major accounts.

Global, Us

From early roles as a developer and architect, I advanced to project manager and principal in the Manufacturing, Distribution, and Retail Practice, leading large-scale projects in supply chain management and distribution. Clients included Eastern Edison, Avery Dennison, Sheraton, Bay State Healthcare, Kodak, and HP.A major project was developing an enterprise-wide information systems plan for Melville Corporation and its many divisions. I worked with senior executives from Bob’s Stores, CVS, Kay-Bee Toys, FootAction USA, Linens and Things, Marshall’s, Meldisco, This End Up, Thom McAn, and Wilson’s Suede and Leather.

Ba, Economics

Certificate, Computer Software Engineering