- Designed go to market strategy for public company to enter six new countries. Handled multi-million-dollar monthly Facebook budget while optimizing product portfolio across countries with different market dynamics, consumer preferences and LTV implications.- Led venture-capital backed company’s Google Adwords efforts, decreasing costs 47% while increasing volume 2% YoY, which led to a 92% higher ROAS for our client.- Led all channels and client communication for jewelry rental service, including paid social, paid search, display, as well as exploring secondary channels, creating content, using self created Looker dashboards and data as a source of truth across all paid channels- Wrote memo backed by data about the impact of newly released Facebook Customer Satisfaction Score (CSAT) feature on account performance that was shared with the whole company and used to renegotiate our client contract.- Performed over 20 account reviews for prospective DTC clients, analyzing current marketing efforts across Facebook and Adwords and identifying low effort, high impact opportunities for improving performance.