Christian Mcilwain Email & Phone Number

Atlanta, Ga, Us

Atlanta, Ga, Us

I help people and businesses create cohesive strategies primarily in the areas of SEO (search engine optimization/organic search) and organic/earned social media. My services include the following:- Content & keyword audits- Technical SEO audits (crawling, site speed, URL/site structure, etc.)- Local SEO audits (Google Business, location pages, etc.)- Social media audits, including YouTube- Content strategies (search, social, blog, video, etc.) and implementation when needed with content briefs- Ongoing support to implement SEO and organic social strategies- Ongoing reporting to measure KPIs and results- Recommendations on following best practices for SEO & organic social- SEO and organic social education- Endless insights, banter, and wit about pop culture, theme parks, and music (especially from the 1980s)

Atlanta, Georgia, Us

Owner and blogger for Vertigo Views, a theme park and travel blog which also includes a social media presence

Using my knowledge of theme parks and traveling to help create the perfect vacations and trips for clients!

Chicago, Illinois, Us

Lead SEO strategy development and execution for end-to-end funnel conversions and growth of Organic Search KPIs at scale. Collaborate closely with cross-functional teams for omni-channel client success and showcase synergies with digital marketing, product, and design teams. Conduct comprehensive keyword, competitive, and content analyses in partnership with Paid Search for a unified and optimized search strategy.Take a data-driven approach to measuring ROl ofSEO strategies across business core KPIs, leveraging reporting visualization and automation platforms. Perform and present comprehensive technical, competitive, local, app, and content SEO audits leveraging various SEO tool sets.Present to key internal and client stakeholders, curating the content to the audience and translating highly technical SEO concepts to business core objectives. Manage project and client deliverables within project management platforms such as Jira. Develop SEO functional specification requirements for technical SEO enhancements, partner with developers to implement, QA, and UAT technical updates. Stay ahead of digital marketing and SEO industry trends, tools, and innovations to evolve SEO practices and educate internal teams and external clients. Leverage cutting-edge tools and technologies to develop process efficiencies such as data APls, scripts, Al, and advanced Excel capabilities.Clients: The Cheesecake Factory, Horizon Services, US Foods, Jet’s Pizza, Wawa, Mortenson

Columbus, Oh, Us

Served as SEO expert and lead for Fahlgren Mortine.Conducted content and technical audits (on a network of sites and social media accounts) as well as keyword gap analyses. Provided analysis in coordination with elements and structure of websites; worked with client engagement and web development teams to implement recommendations.Performed keyword research using dedicated software and tools; analyzed findings to accurately report on and inform recommendations for content optimization. Uncovered general opportunities for content optimization with a focus on improving organic search rankings and traffic. Reviewed content before publication for alignment with SEO objectives.Educated clients and internal teams on the importance of SEO, best practices, and current industry trends. Created content guides, taxonomies, metadata frameworks and helps define migration plans.Worked closely with paid media teams (SEM and paid social) to ensure all content achieves goals across channels. Maintained close communication with these teams to help identify new SEO opportunities.Clients: Kent State University, CAPS (Columbus Aesthetic & Plastic Surgery), Swisslog, Ohio’s 529 College Advantage, Idaho Wine Commission

New York, Ny, Us

Play a key client support and execution role of the SEO strategy. Utilize a variety of enterprise SEO tools, analytics and plugins to obtain data and make client recommendations for search. Keep up to date with SEO trends, changes in algorithms and ranking factors to provide clients and internal teams with best counsel and POVs. Results include increasing visibility by 51%, engagement by 48%, and CTR by 13% while reducing desktop site speeds by 79% and mobile site speeds by 42%.Manage paid SEM campaigns for Google Search Ads and Google Discovery Ads. Create campaigns from scratch, including keyword research, ad groups, targeting, and budgeting. Provide trainings and client deliverables in timely fashion. Monitor campaigns and make necessary optimizations and budget changes as needed. Campaigns helped clients generate over $5 million in sales and 335 million impressions while keeping ROAS low.Support the full integrated performance teams by working with content, UX and conversion rate optimization partners while also learning valuable skillsets that help improve recommendations. Coordinate across teams at Edelman, while also managing relationships with vendor partners, including web development, software, and advertising agencies.Clients: SeaWorld Entertainment (now United Parks & Resorts), Florida Department of Citrus, Juice Plus+, Orkin, Vaseline See My Skin

New York, Ny, Us

New York, Ny, Us

Arlington, Texas, Us

Led the daily operation of the research team, including recruiting, scheduling, training, coaching, and monitoring performance. Exceeded quotas by as much as over 350% to goal, propelling team as high as #1 in company for collection. Team was also able to collect the most emails ever in a year at the local level.Responsible for setting up and maintaining eCoupons as well as coordinating ticket PLUs and eCommerce over several different departments throughout daily operations, sales, and special events. Assisted in creation of Flash Sale products which resulted in most successful Flash Sale in company history (+18% over prior year).Created and fulfilled in-park marketing strategies signage program with six-figure budget by working with local and corporate marketing teams on creative design, production, & installation. Maintained and controlled expenses and tracked budgets for assigned marketing projects & in-park signage program.Supported Communications Department with website & mobile site copy, app support, and email newsletters. Revamped mobile app by updating coordinates and details, often from scratch, of all attractions, shops, restrooms, and culinary locations. Assisted in edits and roll-out of new park website by making sure all ride stats & photos, online dining menus, and retail locations were up to date.

Us

Maintained a proficient and working knowledge of Tessitura systems, while managing ticket inventory, providing ticketing services for subscribers and single ticket patrons, and providing the highest quality of customer service for all patrons.Observed Public Theater ticketing policies and PCI compliance while researching or altering patron accounts, including exchanges, payments, adding or removing seats/tickets, etc. Recognized and maintained a working understanding of ticketing codes, seat maps, ticket types, and pricing for all events.Informed and managed a box office staff of ongoing patron needs, issues, and other feedback. Ensured box office staff was securing cash and donations in a safe and secure manner, as well as printing daily reports.

West Mifflin, Pennsylvania, Us

Obtained sales for small groups (20-1000 people) over the phone while inputting invoices, catering orders, and ticketing data. Secured all cash, receipts, and tickets in a safe, secure manner. Called and emailed both consignment tickets and special events to local hotels, vendors, and restaurants, often mailing out tickets and promotional materials.Analyzed in-park marketing surveys while inputting results into database. Assisted park in becoming #1 in collection in entire company.Greeted and escorted entertainers, special guests, and celebrities for special events and visits, ensuring all participants received great customer service to increase park satisfaction.

West Mifflin, Pennsylvania, Us

Created, scheduled, and analyzed posts for park’s social media (Facebook, Twitter, Snapchat, & Instagram), occasionally with HTML and photo editing skills. Interacted with guest questions and comments, creating an excellent customer experience, often before guests entered park. Assisted in doubling company’s Twitter followers and quadrupling Instagram followers.Designed promotional materials and images for various platforms using products such as Microsoft Office, Adobe Photoshop, Canva, etc. Often shot on professional camera or iPhone to create shots for park promotional materials or social media.Wrote drafts of press releases and blog posts, several of which were posted on Kennywood website. Drafted original press release for park’s Noah’s Ark refurbishment, which became one of the top local news stories of the year. Created and posted Black Friday teasers and announcements based on a social media plan, generating significant interest and increases in revenue.Promoted from Public Relations Intern to Public Relations Assistant in October 2015.

Dallas, Tx, Us

Positioned several technological products, including tablets, phones, home security systems, and television while learning about customer’s needs, meeting sales goals, and providing quality customer service. Received 100% scores on “Willingness to Recommend” surveys in November 2015.Assisted sales team in becoming store with highest tablet sales in Western Pennsylvania in October 2015 and most business line adds in November 2015. Individually ranked #2 in sales of mobile insurance in Western Pennsylvania in February 2015.Earned “business expert” credential for number of business lines created and maintaining relationships with business owners and clients. General guest questions involving billing, equipment, and networks were also addressed.

Slippery Rock, Pennsylvania, Us

Maintained social media for organization, promoting events and creating contests. Assisted artists in contractual and promotional agreements. Attended organization’s events to provide assistance to artists, organization leaders, and customers.

Slippery Rock, Pennsylvania, Us

Created and managed multiple social media networks, proofreading, editing, and posting content to all with attention to detail. Resulted in department’s social media presence increasing by over 40%.Used tools such as Google Analytics to track and measure relevant results for department’s social media networks.

West Mifflin, Pennsylvania, Us

Operated theme park rides during summer season while observing and maintaining highest safety standards. Provided exceptional customer service to each individual, including using knowledge of Kennywood and general theme park industry to answer questions, provide advice, etc.

Bachelor Of Arts (B.A.), Arts Administration

3.9 Gpa