Christian Mcilwain's Location
Atlanta, Georgia, United States, United States
Christian Mcilwain's Contact Details
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About Christian Mcilwain
For over 10 years, I've achieved some great results while allowing people to express their feelings in fun, honest, and engaging ways:- Utilize SEO research and marketing expertise to produce award-winning projects- Managed and propelled teams to #1 in the company- Increased revenues by over 18% during peak times- Drove millions of impressions to websites- Quadrupled social media followers- Worked on campaigns driving millions of dollars in revenue- Educated myself on the world of AI and how to integrate it into workflows and researchThere is no greater feeling to me than seeing people truly be able to enjoy something, whether that's a theme park, a musical, a product, or something completely new and different. I'm always learning, and I'm always challenging myself. When I'm "taking a break," I enjoy theme parks, theatre, movies, and music. Anything that looks or sounds like the 1980s gets bonus points, and usually my undivided attention.If you'd like to chat with me about my 10 years of marketing and PR experience, my future, or my love for the 1980s and theme parks, feel free to contact me!
Christian Mcilwain Work Experience Details
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Seo ManagerAcadiaAtlanta, Ga, Us -
Owner, Seo And Content StrategistMcilwain VenturesAtlanta, Ga, Us -
Seo & Social Media ConsultantSelf-Employed Dec 2024 - PresentI help people and businesses create cohesive strategies primarily in the areas of SEO (search engine optimization/organic search) and organic/earned social media. My services include the following:- Content & keyword audits- Technical SEO audits (crawling, site speed, URL/site structure, etc.)- Local SEO audits (Google Business, location pages, etc.)- Social media audits, including YouTube- Content strategies (search, social, blog, video, etc.) and implementation when needed with content briefs- Ongoing support to implement SEO and organic social strategies- Ongoing reporting to measure KPIs and results- Recommendations on following best practices for SEO & organic social- SEO and organic social education- Endless insights, banter, and wit about pop culture, theme parks, and music (especially from the 1980s)
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Owner & BloggerVertigo Views Feb 2024 - PresentAtlanta, Georgia, UsOwner and blogger for Vertigo Views, a theme park and travel blog which also includes a social media presence -
Travel AgentWishdrawals Travel, Llc May 2024 - PresentUsing my knowledge of theme parks and traveling to help create the perfect vacations and trips for clients! -
Seo ManagerBounteous Jul 2024 - Dec 2024Chicago, Illinois, UsLead SEO strategy development and execution for end-to-end funnel conversions and growth of Organic Search KPIs at scale. Collaborate closely with cross-functional teams for omni-channel client success and showcase synergies with digital marketing, product, and design teams. Conduct comprehensive keyword, competitive, and content analyses in partnership with Paid Search for a unified and optimized search strategy.Take a data-driven approach to measuring ROl ofSEO strategies across business core KPIs, leveraging reporting visualization and automation platforms. Perform and present comprehensive technical, competitive, local, app, and content SEO audits leveraging various SEO tool sets.Present to key internal and client stakeholders, curating the content to the audience and translating highly technical SEO concepts to business core objectives. Manage project and client deliverables within project management platforms such as Jira. Develop SEO functional specification requirements for technical SEO enhancements, partner with developers to implement, QA, and UAT technical updates. Stay ahead of digital marketing and SEO industry trends, tools, and innovations to evolve SEO practices and educate internal teams and external clients. Leverage cutting-edge tools and technologies to develop process efficiencies such as data APls, scripts, Al, and advanced Excel capabilities.Clients: The Cheesecake Factory, Horizon Services, US Foods, Jet’s Pizza, Wawa, Mortenson -
Senior Seo AnalystFahlgren Mortine Oct 2022 - Apr 2024Columbus, Oh, UsServed as SEO expert and lead for Fahlgren Mortine.Conducted content and technical audits (on a network of sites and social media accounts) as well as keyword gap analyses. Provided analysis in coordination with elements and structure of websites; worked with client engagement and web development teams to implement recommendations.Performed keyword research using dedicated software and tools; analyzed findings to accurately report on and inform recommendations for content optimization. Uncovered general opportunities for content optimization with a focus on improving organic search rankings and traffic. Reviewed content before publication for alignment with SEO objectives.Educated clients and internal teams on the importance of SEO, best practices, and current industry trends. Created content guides, taxonomies, metadata frameworks and helps define migration plans.Worked closely with paid media teams (SEM and paid social) to ensure all content achieves goals across channels. Maintained close communication with these teams to help identify new SEO opportunities.Clients: Kent State University, CAPS (Columbus Aesthetic & Plastic Surgery), Swisslog, Ohio’s 529 College Advantage, Idaho Wine Commission -
Senior Associate - Performance Intelligence (Dxi)Edelman Oct 2021 - Oct 2022New York, Ny, UsPlay a key client support and execution role of the SEO strategy. Utilize a variety of enterprise SEO tools, analytics and plugins to obtain data and make client recommendations for search. Keep up to date with SEO trends, changes in algorithms and ranking factors to provide clients and internal teams with best counsel and POVs. Results include increasing visibility by 51%, engagement by 48%, and CTR by 13% while reducing desktop site speeds by 79% and mobile site speeds by 42%.Manage paid SEM campaigns for Google Search Ads and Google Discovery Ads. Create campaigns from scratch, including keyword research, ad groups, targeting, and budgeting. Provide trainings and client deliverables in timely fashion. Monitor campaigns and make necessary optimizations and budget changes as needed. Campaigns helped clients generate over $5 million in sales and 335 million impressions while keeping ROAS low.Support the full integrated performance teams by working with content, UX and conversion rate optimization partners while also learning valuable skillsets that help improve recommendations. Coordinate across teams at Edelman, while also managing relationships with vendor partners, including web development, software, and advertising agencies.Clients: SeaWorld Entertainment (now United Parks & Resorts), Florida Department of Citrus, Juice Plus+, Orkin, Vaseline See My Skin -
Account Executive - Performance Intelligence (Dxi)Edelman Apr 2021 - Oct 2021New York, Ny, Us
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Seo Associate - DigitalEdelman Aug 2019 - Apr 2021New York, Ny, Us
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Six Flags Over Georgia & White Water Marketing SupervisorSix Flags Jun 2017 - Aug 2019Arlington, Texas, UsLed the daily operation of the research team, including recruiting, scheduling, training, coaching, and monitoring performance. Exceeded quotas by as much as over 350% to goal, propelling team as high as #1 in company for collection. Team was also able to collect the most emails ever in a year at the local level.Responsible for setting up and maintaining eCoupons as well as coordinating ticket PLUs and eCommerce over several different departments throughout daily operations, sales, and special events. Assisted in creation of Flash Sale products which resulted in most successful Flash Sale in company history (+18% over prior year).Created and fulfilled in-park marketing strategies signage program with six-figure budget by working with local and corporate marketing teams on creative design, production, & installation. Maintained and controlled expenses and tracked budgets for assigned marketing projects & in-park signage program.Supported Communications Department with website & mobile site copy, app support, and email newsletters. Revamped mobile app by updating coordinates and details, often from scratch, of all attractions, shops, restrooms, and culinary locations. Assisted in edits and roll-out of new park website by making sure all ride stats & photos, online dining menus, and retail locations were up to date. -
Box Office Lead Assistant/Shift SupervisorPittsburgh Public Theater Mar 2016 - May 2017UsMaintained a proficient and working knowledge of Tessitura systems, while managing ticket inventory, providing ticketing services for subscribers and single ticket patrons, and providing the highest quality of customer service for all patrons.Observed Public Theater ticketing policies and PCI compliance while researching or altering patron accounts, including exchanges, payments, adding or removing seats/tickets, etc. Recognized and maintained a working understanding of ticketing codes, seat maps, ticket types, and pricing for all events.Informed and managed a box office staff of ongoing patron needs, issues, and other feedback. Ensured box office staff was securing cash and donations in a safe and secure manner, as well as printing daily reports. -
Group Sales AssistantKennywood Park Apr 2016 - Aug 2016West Mifflin, Pennsylvania, UsObtained sales for small groups (20-1000 people) over the phone while inputting invoices, catering orders, and ticketing data. Secured all cash, receipts, and tickets in a safe, secure manner. Called and emailed both consignment tickets and special events to local hotels, vendors, and restaurants, often mailing out tickets and promotional materials.Analyzed in-park marketing surveys while inputting results into database. Assisted park in becoming #1 in collection in entire company.Greeted and escorted entertainers, special guests, and celebrities for special events and visits, ensuring all participants received great customer service to increase park satisfaction. -
Public Relations Intern/AssistantKennywood Park Apr 2015 - Dec 2015West Mifflin, Pennsylvania, UsCreated, scheduled, and analyzed posts for park’s social media (Facebook, Twitter, Snapchat, & Instagram), occasionally with HTML and photo editing skills. Interacted with guest questions and comments, creating an excellent customer experience, often before guests entered park. Assisted in doubling company’s Twitter followers and quadrupling Instagram followers.Designed promotional materials and images for various platforms using products such as Microsoft Office, Adobe Photoshop, Canva, etc. Often shot on professional camera or iPhone to create shots for park promotional materials or social media.Wrote drafts of press releases and blog posts, several of which were posted on Kennywood website. Drafted original press release for park’s Noah’s Ark refurbishment, which became one of the top local news stories of the year. Created and posted Black Friday teasers and announcements based on a social media plan, generating significant interest and increases in revenue.Promoted from Public Relations Intern to Public Relations Assistant in October 2015.
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Retail Sales ConsultantAt&T Nov 2013 - Dec 2015Dallas, Tx, UsPositioned several technological products, including tablets, phones, home security systems, and television while learning about customer’s needs, meeting sales goals, and providing quality customer service. Received 100% scores on “Willingness to Recommend” surveys in November 2015.Assisted sales team in becoming store with highest tablet sales in Western Pennsylvania in October 2015 and most business line adds in November 2015. Individually ranked #2 in sales of mobile insurance in Western Pennsylvania in February 2015.Earned “business expert” credential for number of business lines created and maintaining relationships with business owners and clients. General guest questions involving billing, equipment, and networks were also addressed. -
Public Relations Intern - Performing Arts SeriesSlippery Rock University Of Pennsylvania Jan 2013 - May 2013Slippery Rock, Pennsylvania, UsMaintained social media for organization, promoting events and creating contests. Assisted artists in contractual and promotional agreements. Attended organization’s events to provide assistance to artists, organization leaders, and customers. -
Social Media Manager - Slippery Rock Theatre DepartmentSlippery Rock University Of Pennsylvania Feb 2012 - May 2013Slippery Rock, Pennsylvania, UsCreated and managed multiple social media networks, proofreading, editing, and posting content to all with attention to detail. Resulted in department’s social media presence increasing by over 40%.Used tools such as Google Analytics to track and measure relevant results for department’s social media networks.
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Rides OperatorKennywood Park Apr 2007 - Sep 2009West Mifflin, Pennsylvania, UsOperated theme park rides during summer season while observing and maintaining highest safety standards. Provided exceptional customer service to each individual, including using knowledge of Kennywood and general theme park industry to answer questions, provide advice, etc.
Christian Mcilwain Skills
Leadership
Writing
Presentation Skills
Os X
Powerpoint
Social Media
Technology
Supervisor
Client Contact
Public Speaking
Windows
Sales
Press Releases
Media Relations
Photoshop
Event Planning
Blogging
Digital Media
Keyword Research
Communication
English
Digital Marketing
Music
Cash Register
Fundraising
Creative Writing
Mac
Facebook
Microsoft Office
Microsoft Word
Search Engine Marketing
Sales And Marketing
Budget Management
Marketing
Social Networking
Effective Communication
Nonprofits
Microsoft Excel
Event Management
Training
Editing
Theatre
Critical Thinking
Wordpress
Customer Service
Time Management
Arts Administration
Campaign Management
Social Media Marketing
Project Planning
Teamwork
Management
Project Management
Public Relations
Analytical Skills
Research
Problem Solving
Twitter
House Management
Search Engine Optimization
Paid Media
Content Auditing
Christian Mcilwain Education Details
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Slippery Rock University Of PennsylvaniaArts Administration -
Thomas Jefferson High School3.9 Gpa
Frequently Asked Questions about Christian Mcilwain
What company does Christian Mcilwain work for?
Christian Mcilwain works for Acadia
What is Christian Mcilwain's role at the current company?
Christian Mcilwain's current role is SEO Manager.
What is Christian Mcilwain's email address?
Christian Mcilwain's email address is cm****@****ppt.org
What is Christian Mcilwain's direct phone number?
Christian Mcilwain's direct phone number is +141268*****
What schools did Christian Mcilwain attend?
Christian Mcilwain attended Slippery Rock University Of Pennsylvania, Thomas Jefferson High School.
What are some of Christian Mcilwain's interests?
Christian Mcilwain has interest in Social Media, The Killers (Band), Harry Potter, New Technologies, Buffy The Vampire Slayer (Tv Series), Theme Parks And Roller Coasters, Katy Perry, The Notorious B, Science And Technology, Music.
What skills is Christian Mcilwain known for?
Christian Mcilwain has skills like Leadership, Writing, Presentation Skills, Os X, Powerpoint, Social Media, Technology, Supervisor, Client Contact, Public Speaking, Windows, Sales.
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