Caroline Parker Email & Phone Number

Uttoxeter

As a consultant I am able to bring a great deal of experience in Financial Services Marketing across a range of categories and disciplines.With a focus on external communications and client events. Responsible for managing corporate communications and providing marketing and communications services and advice. Advising and building RBA's positioning and profile. Developing and managing the firm’s campaigns to promote offerings (people, services, image and brand).St. James's Place Wealth Management is a FTSE 100 company, recently awarded “Best Financial Adviser” at the Personal Finance Awards 2015. The company's success has grown through its ethos of offering quality, face-to-face wealth management advice and commitment to building trusted and enduring relationships with its clients. The St. James's Place proposition is further enhanced by its distinctive approach to investment management.

Derbyshire

Responsible for managing all marketing activity for the firm's six Derbyshire based offices with a current focus on local advertising and business to business relations with key influencers and stakeholders. This is primarily achieved through direct marketing initiatives and educational seminars. As part of the core management team, responsibilities also include employee and customer relations/welfare.

Founded in 2015 by Caroline Parker, Caroline Parker Marketing is growing into a respected and recognised name within the Financial Services industry. More recently working with many partners from St. James's Place. We support start-ups, SME’s and corporates who are looking to step up their marketing plans. You can see who we have worked with and how we have helped them here.The company is founded on Caroline’s strong marketing background and vast industry experience, it soon became apparent to Caroline that there was a gap in the market for adhoc marketing support within the corporate sector especially financial services.

Oakham, England, United Kingdom

Derby, United Kingdom

Stafford

Marston Montgomery

* Re-brand design work* Interior design - Bar/ Restaurant /7 Bedrooms * Signage solutions * Social Media * Media/PR * Website management Very much a local project, supporting the Crown team in building a strong brand reputation to ensure The Crown becomes a destination pub.Logo/Web Design - We Are Ghost, David Agnew, Burton On Trent

Coordinating the planning and implementation of marketing activities and acting as the main Marketing point of contact for 12 offices (out of 40) throughout the Midlands and Belfast also managing large group events for the group.Objectives and accountability:- Defining marketing strategy for Brewin Dolphin’s offices and national sponsorships. - Marketing planning and implementation as a result of strategy; including PR, advertising, sponsorships, events, seminars, direct mail, digital content, client publications and literature. - Budget management (up to £500,000 per project, reporting directly into company’s CFO).- Negotiation of commercial rights and contracts; liaising within house legal department. - Development of brand awareness and status through marketing activity.Key skills:- Adding value and ROI to marketing plans by reassessing strategy and implementing change.- Team working and leadership.- Stakeholder management up to board level and with external agencies. - Understanding of FCA regulation and compliance issues facing financial services. - Project management and logistics.Past Projects - Engaging multiple underperforming offices with marketing activity through strategic planning, thorough understanding of service proposition and identifying potential areas of growth.- Creating strategy and marketing plans for new offices, and overseeing activity implementation.. - Successful managing all elements of the sponsorship, and campaign, garden at the RHS Chelsea Flower Show 2013 - Game Fair, organising the stand, artists, branding, invites, client hospitality & new business leads. -CPOP main sponsor co-ordination

Providing general support as a member of the Marketing team and contributing to the proactive delivery of support to the business particularly in production management of corporate literature and supporting event planning activety.

At Bilfinger Berger my key objective was to focus on developing the companies brand image and promoting global activities within the UK. This involved managing the communication for 13 PFI/PPP projects and internal affairs in the UK, Ireland and Scotland.

Organised and co-ordinated all shop floor activities, events and footfall driving incentives. This was a hand’s on tactical role and involved the implementation of my own ideas. Communication, organisation and attention to detail were key qualities in my role.

Ba Honours, Marketing

Management Design & Communication

Education record