2024 American Advertising Federation - Bronze Award for Temecula Creek Inn Logo Redesign.Conde Nast Traveler Readers' Choice Award - 2024, 2023, and 2022.Completed the John Maxwell leadership training, gaining valuable insights into personal growth, team development, and effective leadership strategies.Five Levels of LeadershipExplored the journey of leadership, understanding how to build influence, trust, and commitment at every level.Discover Your Authentic Leadership StyleLearned to identify and cultivate a unique leadership style rooted in authenticity and personal strengths.Culture Shaping Communication + Difficult ConversationsMastered strategies for impactful communication that fosters a positive culture, even in challenging conversations.Coaching for High PerformanceGained tools for effective coaching that drives individual and team performance to achieve higher results.Today Matters & Resolving ConflictFocused on making daily, intentional choices for personal growth and developed skills to handle conflict effectively.360 Degree LeaderLearned how to lead effectively from any position within an organization, influencing those above, below, and beside me.Building TrustDeveloped skills to establish and nurture trust as the foundation of productive and resilient teams.TeamsDelved into building cohesive teams through shared vision, collaboration, and a commitment to collective success.5 Strategies to Win with PeopleLearned proven strategies for creating meaningful relationships that empower and inspire others.Living the Laws of LeadershipExplored Maxwell’s essential leadership laws and how to embody them daily for sustained impact.The Leader’s VoiceEnhanced communication skills to articulate vision, inspire action, and foster engagement as a leader.Leading Through ChangeMastered techniques for guiding teams smoothly through periods of transition and change with resilience and clarity.

• Develop email marketing strategies to support key business priorities. Both B2B and B2C.• Partner with brand marketing & creative teams to develop high-performing email campaigns. Ensure accuracy, quality and brand consistency in email communication.• Collaborate and strategize with our internal teams and directly with our Clients.• Forecast email revenue and traffic, analyze email performance across KPIs, maintain and regularly communicate dashboard results. Leverage learnings to inform future campaign planning.• Build and execute email testing roadmap to constantly optimize performance across desktop and mobile, including but not limited to testing around content (creative and copy), audiences and personalization efforts.• Continually evaluate optimal customer segmentation and audience strategy.• Maintain and communicate email calendar, working cross-functionally to manage production and execution through QA and deployment.• Manage relationships with email service providers (ESP) and related services.• Provide recommendations to help grow a variety of email programs by determining the best approach for content and subscriber segmentation and leverage customer data to trigger dynamic email content • Track and report results of email campaigns within the respective email programs and Web Analytics (Google) including open rates, click-thru rates, and revenue on a weekly, monthly, annual basis• Lead Client calls for weekly and monthly reporting and work with the brand team on yearly forecast goals and to analyze results and make recommendations.• Collaborate with the Creative & Copywriting team to ensure brand guidelines are followed in all emails.• Deliver monthly reports with insights and recommendations on email campaign performance. • Analyze and evaluate data to continuously test, measure and optimize email marketing programs.

◦ Lead marketing and PR efforts launching 17 new US products in 12 months. Deploying 360° marketing campaigns for each product, integrating digital marketing, PR, social media, influencer and event marketing initiatives. Lead collaborative efforts with agency partners, creative teams from US & AUS, brand ambassadors and PR. These efforts in Q1 2020 contributed to a 1,373% sales lift in US eCommerce compared to sales in Q1 2019.◦ Owned US strategy for Swisse Global and US brand ambassadors, including Chris Hemsworth, Elsa Pataky, Luke Milton and Ashley Hart as part of a $20M coordinated global launch. Countries included AUS, US, UK, HK and CN. Ex. 2020 - On A Quest To Find Balance with Chris Hemsworth.◦ Directed and executed all Swisse events (including a partnership with the Australian Tourism Board and SXSW) and community outreach efforts. Events ranging in size from 75 - 1,000+ attendees are set to exemplify a luxury brand and optimized to capture content for marketing efforts. Leveraging PR, influencer and brand ambassador support. Ex. 2019 - A Morning of Mindfulness, Movement & Nutrition Generated 4.3B total media impressions to date. ◦ Owned production of all creative assets through agency and contract resources, including product packaging, photo & video production, copywriting, digital marketing, social media and advertising.◦ Lead interactions with all agency and vendor support including PR, creative teams from US & AUS, event support and eCommerce. Maintaining point of contact between all teams internally and externally for all marketing and PR efforts.◦ Developed and shared training guides for all new products with US teams and external partners to support product launches. Generating excitement and imparting product knowledge. Ex. 2020 Swisse Clinical Collagen Educational Video◦ Lead weekly marketing and cross functional team meetings, including affiliate marketing, CRM management, customer experience, project management and creative.

◦ Worked in conjunction with property General Managers, JC Resorts corporate teams and Corporate Director of Marketing to develop, manage creation, and implement public relations efforts, marketing, advertising, and social media strategy. ◦ Owned planning, production and aesthetic for all photography & videography content for JC Resorts properties and outlets. Utilized for all marketing efforts including website, email, digital ads and social media. Functioned as primary shooter and director when working with external partners. Defining the look and feel for JC Resorts properties.◦ Managed creative content and direction on property, property websites, PR efforts, social media, digital marketing and digital advertising initiatives. Including defining promotions and offers, copywriting, photography & videography. ◦ Owned brand ambassador and social media influencer marketing, identifying and coordinating strategic partnerships to amplify brand, increase social media exposure and following. Jan - Aug 2019 seen a combined total of 11.6M organic Impressions vs. Jan - Aug 2018 total 9.5M organic impressions.◦ Point of contact for all on-property photoshoot and videography content creation. Ranging from 2-3 day architectural shoots, TV production for Bravo and E! to media inquires from Forbes, USA Today and IntoMore. Resulting in increased positive exposure and a library of useable content for marketing efforts. ◦ Lead weekly meetings on behalf of JC Resorts properties with on retainer PR Team - JPublic Relations. Analyzed and shared weekly/monthly PR reports, ensuring increased awareness in each of the resort’s key markets. And presented these efforts to JC Resorts leadership teams.

◦ Collaborated with and pitched seasonal marketing plans to property leadership teams. Overseeing production of all content required for PR and marketing launch efforts. Resulting in both national and international press pick up. Example - 2018 forbes.com - Not Just For Lounging: Hotels Betting Big On Balconies ◦ Appointed primary day to day contact with PR agency, imparting strategic direction and timely feedback for any media inquiries, questions or concerns for all JC Resorts properties. ◦ Collaborated on marketing efforts that resulted in hospitality industry recognition from multiple awarding bodies including 2017, ’18 and ’19 Condé Nast Traveler Readers' Choice Awards - #5 Rancho Bernardo Inn and #11 Surf & Sand Resort◦ Implemented and managed strategic media partnerships, including print and digital advertising buys, added value events, advertising copy and layout, and insertion deadlines. As part of coordinated marketing efforts for JC Resorts properties and other outlets.◦ Understood and executed the overall marketing strategy, branding and visuals for each resort to maintain consistent media buzz.◦ Planned and deployed all social activities and INNfluencer programs for JC Resorts properties.◦ Created and executed in-depth content and creative plans for all JC Resorts properties for use in digital marketing efforts, email communication and PR outreach.

◦ Manage the development and maintenance of the Marketing Calendar, coordinating timely execution of creative content and collateral for JC Resorts properties and to ensure that deadlines and due dates are met for direct mail, email, Web promotions, and related monthly marketing activities.◦ Coordinate email progress from Creative Brief to drafts, through approval, creation, and execution. ◦ Provide coordination and administrative support for the execution of marketing plans, including internal ad alert communication, reservation’s updates, maintenance of marketing files, and collateral inventory tracking.◦ Execute monthly communication programs to departments maintaining a productive working relationship.◦ Manage the marketing email in-box, providing direct response or forwarding to appropriate parties.◦ Coordinate Web updates and changes with our web vendor.◦ Screen marketing opportunities and collect relevant collateral.◦ Coordinate updates for monthly reporting, including but not limited to, database, call and Web traffic tracking.◦ Create internal marketing correspondence and to act as liaison to all properties and departments, including but not limited to: ad alerts, reservation updates, and PR communication.◦ Create external marketing correspondence and to act as a liaison for all direct customer contact, as well as third party vendors as they relate to direct mail, email and web development.◦ Manage monthly tracking reports.◦ Maintain a competitive analysis of hotel properties.

• Manager at a store which has a turn over of $5,000,000 per year.• Responsible for all logistics needs within this location.• Responsible for technology maintenance within this location.• Implementation of marketing materials and collateral.• Analyzing problems by collecting data, establish facts, and drawing valid conclusions • Responsible for all stock maintenance and organization.• Supports and ensures execution of all shipment, receiving, and processing procedures.• Maintained a relationship with outside vendors.• Communicate development feedback to leadership team.• Track productivity and ensure the team is meeting company standards.• Managing payroll and budgeted hours to come in line with business requirements.• Communicate daily goals and priorities, support associates, redirect activities as necessary to achieve productivity standards. • Participate and support community involvement to drive brand awareness and loyalty.• Supports the Customer Experience Team in driving strong Customer Service Experience Survey results.• Developed strong understanding of the brand and the customer needs. • Prepared marketing reports by collecting and analyzing business data.• Supports sales staff by providing sales data, market trends, forecasts and new product information. • Accomplished company goals by taking on ownership for new tasks and job responsibilities.

• Worked in association with SFSU.• Data collection and manual entry.• Conducted university funded telephone research in an outbound call centerenvironment.• Associated administrative and technical tasks.• Required excellent phone demeanor.

• Answered phones; screened calls and processed correspondence and emails.• Produced sketches, graphics, templates, themes, typography, and visual standards for clients.• Provided and managed design documentation, style guides, and specifications.• Proactively managed time and deadlines.• Collaborated with other designers to exceed the client’s needs.• Proofing, editing, and layout for a variety of printed materials.• Edited and color corrected images.• Associated administrative duties such as filing, faxing, and coordinating printings.• Created packaging and product labels for advertisements and other promotional materials. • Client meetings and liaisons.• Participated in educational opportunities to increase design capabilities and maintain up-to-date design technology knowledge.• Mastered the ability to handle competing priorities and effectively shift focus as dictated by changing business needs.

• Concept development and execution. • Pre-production and layout. • Project production and presentation. • Superior customer service and satisfaction. • Created signage, advertising and other designs based on client requests. • Photo editing and retouching.• Performed other duties as associated. • Detail focused and client orientated.