Caroline Pompilio Email and Phone Number

• Deliver, champion & lead on all quarterly/ad-hoc marketing programs and initiatives ensuring flawless execution of plans, from concept to execution • Drive ongoing market, consumer (segments), and competitive insights/ trends to inform the design of marketing strategies, guiding principles, big bets, marcomm/ media plan• Lead large cross-functional teams and work collaboratively with key stakeholders from across the business such as CBM, Pricing, Digital, Brand and Sales Channels team to drive intentful calls, traffic, & visits to develop stronger path-to-purchase/conversion funnel and increase lead capture• Analyze quarterly performance (in quarter) and derive actionable insights while conduct post campaign analysis of key programs to capture learnings such as targeted offers, regional campaigns, gap close tactics

• Lead and single point of contact for all execution of quarterly/ad-hoc marketing initiatives (Back to School, Wrapped in Red, Days to Save and end of quarter activity)• Collaborate with key cross functional stakeholders such as Squad leads, Pricing, Brand, Digital, Channels & CBM to coordinate all planning/executional readiness• Manage integrated views of the quarterly marketing offer calendar to ensure alignment of priorities that deliver on subscriber growth and the P&L• Track performance and conduct post campaign analysis of key programs to capture learnings such as targeted offers, regional campaigns, gap close tactics

• Work with key stakeholders across the business to ensure quality and clarity of programs being presented for approval• Lead GTM-EX x-functional team meetings• Produce a cohesive view of how programs are flowing through the executional process, and contribute to monthly reporting• Identify gaps in individual programs as it relates to agent or customer experience, and work with business owners to flag and remedy risks• Help determine key KPIs and SLAs for the team• Take on ad-hoc high priority tasks when requested by management• Provide support across multiple governance forums within multiple business units; ensure processes are aligned and adhered to• Learn and adhere to all internal policies and controls, ensuring compliance• Manage tools and artifacts related to the process to ensure quality of program launch

• Assist end-users as they encounter transactional issues when using sales provisioning tools • Provide first level triage to validate reported issues and accurately categorize• Provide outage support & communications to the field• Provide functional release support & business program validations

• Provide in-store support during the POS deployment in both Rogers and Fido Corporate Retail locations• Provide in-store end users coaching and support of new systems to promote quick adoption of the new POS ensuring a seamless transition• Flag issues encountered at the location and provide feedback/recommendations back to head office

• Conducted weekly cycle counts to ensure accurate inventory was on hand at all times• Responsible for all in-store merchandising and POP• Worked with a marketing prime on concepts for in-store printable flyers leveraged by the stores to increase traffic and brand/store awareness• Responsible for the performance management of two direct reports in-store which includes sales coaching and escalation handling• Consistently receive customer letters highlighting the uniquely positive experience the customer had with Rogers as a result of our interaction• Head of the stores Hardware Repair Program consisting of performing follow up calls to customers and facilitating the relationship between the store and the head office repair team

• Provide a first year business management student insight on how to be successful during their first year of university• Escort students to university, Tri-Mentoring, networking & social events• Help in the transition from high school to university

• Provided a full industry analysis of competition and profitability to be used in determining market entry• Developed a complete marketing plan including promotional strategies through the use of direct marketing and social media• Facilitated weekly team meetings and monthly presentations to senior management• Managed a group of 7 colleagues, managing team cohesion and time management

• Significantly increased guest check averages by promoting appetizers, specialty items, and wine selections• Frequently assisted colleagues during rush periods to foster/ promote teamwork while providing exceptional service and guest dining experience• Win sales competitions by selling the most products in a single night • Responsible for handling large amounts of cash

• Organize and plan promotional events utilizing members of the team • Contribute to marketing campaigns and promotions for major events resulting in increased event sales • Raise awareness around campus for major events by building rapport with students

• Serve guests in a courteous and timely manner while providing excellent customer service • Display knowledge of food, wine and liquor menu • Responsible for receiving and delivering food orders• Assist fellow servers by providing service to their guests when they are unavailable• Clear and reset tables and ensure dining area is clean and tidy • Use a Point-of-Sale System• Handle and manage cash

• Managed cost reports using Microsoft Word and Excel• Received and maintained privacy of confidential information• Answered telephone calls and responded to inquiries• Assisted staff members and performed general office duties

• Supervising staff members• Counting and balancing tills• Training new staff and managers• Customer relations• Maintenance and operation of store

• Helped costumers and promoted sales• Cashier • Monitored change rooms