Charlie Poyser Email & Phone Number

Sheffield, Gb

As the Senior Social Media Manager at Jagex, I lead social strategy and execution for RuneScape, engaging a dedicated community of 1.47 million followers across Facebook, Instagram, Twitter, and YouTube.With this role being maternity cover for 6 months, I am focusing on aligning the social strategy to a newly announced roadmap for the game. I am particularly focused on increasing discoverability and engagement from video content, repurposing longer-form content for short-form platforms, and supporting influencer campaigns. Alongside delivering on social strategy, I have also been implementing and documenting a series of processes that benefit the social and community department in relation to planning, reporting, and collaboration between other marketing teams.

Sheffield, England, United Kingdom

As Sumo Group's Social Media Manager, I am responsible for developing the social media strategy across its subsidiary studios & publishers. This includes a full organic & paid strategy in line with our marketing strategy & goals, developing & operating reporting dashboards & processes for key stakeholders, campaign development & creative briefing.Coming into this role back in 2021 Sumo Group was in the process of scaling up the central marketing team, and at that time there was no social team, tools, or established processes. Within the first three months, I was able to develop a full social organic & paid strategy in line with departmental goals, implement new tools such as Sprout Social, build out full tracking & reporting capabilities, hire two people into my team, & begin building & implementing new processes. As the team has matured these strategies & methods have been improved consistently.I look to support my team members by practicing radical candour with my feedback, & ensuring I offer fair opportunities to learn, develop & grow by assigning projects that allow them to progress in their areas of interest. I am conscious to make sure I tailor my communication styles to the members of my team to allow for seamless operation.Whilst working at Sumo we have been working to deliver content tailored to multiple goals, including industry recruitment applications, B2B consideration, and awareness surrounding game launches (including Stampede: Racing Royale, Texas Chain Saw Massacre, Still Wakes The Deep, & more). Our strategy represents the level of expertise, trust, security, & heritage across Sumo, whilst putting our people at the forefront of our activity.From this strategy, our accounts have seen the following results over the past 3 years (compared to previous period):919% increase in follower growth rate (208K)676% increase in followers (377K)259% increase in impressions (122M)205% increase in engagements (3.6M)

Sheffield, England, United Kingdom

As project manager for Ignition Search it is my job to ensure smooth and efficient delivery of work to clients over the PPC and SEO departments, improving workflow and removing any roadblocks. I work with the service team to ensure that the overarching marketing strategy is tailored to each of our clients, driving a positive ROI that continues to grow, whilst delivering first-class customer service.I also created and continue to head up our paid social offering, making sure that the PPC team at Ignition Search is at the forefront of everything in regards to our social ads, and delivering a top-class service to a range of worldwide brands.During this period, I successfully trained 7 people in 4 different paid social platforms (Meta, Twitter, LinkedIn and TikTok Ads) and upsold over 40 clients into our social ads service, whilst maintaining a 90% client retention period over nearly 18 months.Additional Key responsibilities include:- Organising all aspects of Client contact- Ensuring team are focused on ROI for clients- Ensuring renewals are achieved- Working with the service team to remove any internal delays- Continual development and improvement of reporting- Identifying and communicating opportunities for growth for clients, including services to upsell- Agreeing & Measuring key performance KPIs on the project- Attending client briefs to gain understanding of their target market, goals and unique selling points- Developing and recommending strategies to suit clients commercial interests- Building and maintaining relationships with clients, providing excellent customer service via efficient delivery of service and regular reviews- Carrying out customer service surveys and feeding back to the overall Ignition team on areas to improve-Building relationships with the Service team and contributing to a positive and constructive environment at all times

Sheffield, United Kingdom

The purpose of my role is to set up, optimise and innovate PPC accounts on behalf of Ignition’s customers, reporting on progress and upselling relevant services in order to maximise results.Key responsibilities involve:-Working with clients to take detailed briefs and gain understanding of their target market, goals and unique selling points-Using brief to produce detailed campaign set up and online marketing strategy-Maintaining, managing and optimising client campaigns focusing, at all times, on delivering a positive return on investment-Innovating accounts and making recommendations based on performance and statistics-Continue to lead and develop our Facebook & Instagram Ads service-Building and maintaining relationships with clients, providing excellent customer service via close account management-Producing reports and analytical data supporting your work-Upselling company services where relevant-Writing attractive ad copy-Designing, creating and managing landing pages-Undertaking market research to ensure campaigns are kept relevant-Measuring performance using analytical software-Developing the department and service utilizing tools and suggesting areas for improvement-Working as part of a team to generate client success-Using a variety of platforms to achieve results (Google Ads, Google Analytics, Facebook Ads, Microsoft Ads, LinkedIn Ads, & Twitter Ads)-Developing social ads strategy, and supporting the team to maximise results on paid social platforms-Liaising with developers, other agencies and designers as role dictates-Any other duties assigned by Ignition Search Limited as deemed necessary

Barnsley

As a digital marketing executive working within A busy, full service agency. My job is to ensure the smooth implementation of digital marketing strategies for both in house and clients across a range of industries. My day to day jobs include:• Managing multiple client social media accounts• Planning and writing regular, informed content that is optimized for SEO • Managing and reporting on both SEO and PPC to ensure a growth of traffic for my clients website• Analyzing data within Google analytics to suggest any ongoing improvements to drive site traffic and encourage conversions• Liaising with web designers, graphic designers, and developers to create visually effective software to a client’s brief• Branding• Creating, monitoring, and analysing email campaigns• Contributing to global marketing strategies for products• Seeking out and planning for new opportunities for online marketing campaigns• Attending a wide variety of conferences and training programsI have worked extensively with Google AdWords, Google Analytics, HubSpot, WordPress and ASP.NET. I was a part of the group that won the Barnsley Digital Media Centre connected healthcare design challenge innovation.

Sheffield, United Kingdom

As a sales and Marketing co-ordinator I was responsible for the creating of specific events to drive footfall into our bar, Some of my daily tasks included:• Following potential leads to secure party bookings to increase pre-booked revenue• To plan and promote themed events to encourage footfall into the bar• To promote special offers through the use of digital and direct marketing• To ensure the smooth operation of the events that take place, communicating all necessary information to all relevant members of the teamWhilst I was in this role I was recognized for my implementation of social media by the ‘Digital Rockstar’ program for the popular ‘Mini Masterclass’ Instagram series, as well as consistently securing party booking leads to help our Sheffield branch secure our second ‘De Cuba of the Year Award’ in a row.

Sheffield, United Kingdom

As a four-time award winning bartender I have been responsible for everything from creating and promoting new drinks menus, to providing exceptional hospitality to customers every night. Some of my experiences included:• Designing and promoting new drinks• Running cocktail masterclasses for up to 25 people• Running training sessions for staff members• Maintaining Brand standards amongst the staff

Bachelor Of Arts Film And Media Production, Cinematography And Film/Video Production, 2.1

Foundation Degree, Digital Communication And Media/Multimedia