Christopher Pratts, M.S. Email & Phone Number

Florida, United States

• Attend weekly meetings with the Bureau of Reclamation’s content owners, content stakeholders, and DecisionPoint’s Corporation Product Manager, and Project Manager to update them on content recommendations and content revisions.• Edit long-form and short-form content using Drupal 10 to correct keyword cannibalization issues, fix keyword stuffing, increase Flesch-Kincaid reading scores, and rewrite content. • Present content modeling techniques to the Bureau of Reclamation content owners to determine how to archive, consolidate, remove, and update content.• Present PowerPoints and Spreadsheets to Reclamation content owners and content stakeholders, providing analysis and recommendations for how to improve content and increase website traffic.• Review content analytics and content performance by using Microsoft Excel to view the status of their content, how to improve their content, and provide content owners content recommendations.• Use Google Analytics and Screaming Frog to analyze content performance of content on USBR.gov.

• Collaborate with business owners and squads on B2B and B2C value proposition projects in three business areas: DEI, Firm Non-CPAs, and Firm Services.• Communicate project progress, status, and timelines to business owners and send business owners final files containing content and creative assets.• Develop 5 Content Strategy Playbooks, listing annual plans, audience insight, competitive research, customer journeys, gap analysis, keyword research, quarterly plans, SWOT analysis, and Tactic Sheet.• Develop over 30 Tactic Sheet spreadsheets, listing requirements for graphic designers, project managers, and writers for e-mail, interactive, podcast/webcast, social media, visual, and written content.• Join Kickoff calls, answering questions from graphic designers, project managers, and writers about Tactic Sheet and Workfront requests.• Review Workfront proofs, Workfront requests, and submit Workfront requests for audio, video, and written content providing additional details to ensure project success.

1-800Accountant is a nationwide virtual accounting firm that combines the convenience of technology with proactive, year-round support from a team of experienced accounting professionals. • Generate B2B and B2C content related to accounting, bookkeeping, business development, and taxes geared towards accountants, professional audiences, and small business owners.• Navigate through federal and state bills, databases, and websites to identify most pertinent information to complete assigned topic.

1-800Accountant is a nationwide virtual accounting firm that combines the convenience of technology with proactive, year-round support from a team of experienced accounting professionals.• Convert content strategy information into templates following strict guidelines.• Generate over 300 articles and 50 templates, for B2B and B2C audiences, on topics such as COVID-19 related business loans, tax forms. • Provide writers content briefs by conducting keyword research and secondary research.

Hennessey Digital is a boutique agency specializing in organic search and organic lead increases.• Added over 4,300 research topics to spreadsheet for company research.• Copyedited over 3,000 article drafts, so drafts follow proper format, grammar, and tone.• Performed additional research-based duties, such as legal research via databases, qualitative research via AhRefs and SEMrush, and secondary research via search engines.• Probed the needs of 65 clients, including Ben Crump, John Foy, and Pintas & Mullins by evaluating desired marketing goals, expected research topics, and targeted demographics.

Jason Hennessey is an internationally-known search engine optimization (SEO) expert, speaker and search marketing correspondent for The Washington Post, Fox Small Business, CNBC, Inc., and CBS News. • Conducted qualitative and secondary research on behalf of clients by using AhRefs, Google, and SEMrush in accordance with outlined expectations.• Performed additional duties, such as copyediting, gap analysis, geolocation research, and topic ideation on an as-needed basis.• Shifted client research, content strategy, and research topics to prioritize other clients, marketing, and research content when required.

The Princeton Review offers online test preparation for SAT, ACT and graduate school entrance exams.• Compiled due dates and resources for college entrance exams, and financial aid for The Princeton Review’s Facebook, Instagram, and Twitter profiles.• Organized content and information according to the needs and requirements of The Princeton Review.• Provided social media content needed to form questions, answers, and explanations for the ACT, MCAT, and SAT exams.

Lakewood, Co

We are legal marketing experts committed to providing quality legal messaging that speaks to the integrity of our attorneys, to the greed of the insurance companies, and to the hope of victims everywhere. • Composed descriptive, expository, and persuasive articles according to client requests and requirements. • Conducted qualitative and quantitative research for law firms, manufacturing companies, and businesses in other industries.• Synthesized information and research into articles for advertising, informational, or marketing purposes.

Tuscon, Az

LawLytics is a simple platform for running law firm websites that work. Attorneys use LawLytics to have a more effective web presence.• Collected research from several sources to identify commonalities in multiple legal disciplines.• Explained medical malpractice and personal injury themes by detailing the data and its significance to the assigned topic.• Gathered qualitative data and quantitative data from multiple sources prior to the publication of articles to ensure accuracy.

Politicsay is a news company committed to providing insightful content regarding current events, domestic politics, and international politics, without partisan bias.• Authored 10 articles related to human rights, international development, and sustainability. • Focused on geopolitical and socioeconomic issues within Latin America and Sub-Saharan Africa.• Utilized search engines and software programs such as Bing, Google, and Microsoft Office products to ensure success throughout the research and writing processes.

Master Of Science - Ms, Global Technology And Development, 3.70

Related coursework: Research Design in Technology and Development; Quantitative Analysis in Technology and Development; Technology.

Bachelor Of Arts - Ba, Interdisciplinary Studies, 3.20

Concentrations: Justice Studies and Spanish Related coursework: Advanced Spanish Grammar; Immigration and Justice; The Global Politics.

Associate Of Arts - Aa, General Education

Related: Two years of Spanish experience.