Chris Prazen Email & Phone Number

San Diego, CA, US

San Diego

San Diego, California, United States

• Provide SEO services that include data analysis, reporting, competitor research, keyword research, technical optimization, content strategy and custom tracking set up with UTM codes and Google Tag Manager events.
• Website management services: UI/UX design consulting, implementing new website features, content updates, and security updates.
• Provide technical guidance, support and training to client’s website staff.
• Provide weekly Google Analytics reports with detailed analysis of performance metrics and leverage data to identify key areas for improvements.
• Set up Google Analytics dashboards that include custom interactive reports which enable clients to view on demand insights
• Digital Marketing services: Strategy development, implementation and management of digital marketing campaigns.

United States

• Project owner/lead for annual and seasonal product launches on Websites, Marketplaces, and Digital Marketing channels.o Coordinated the development of all required assets and delegated tasks to internal and external.
• Managed website content and product pages and set merchandising plans to improve customer engagement and website conversions. Improved overall conversion rate from 3.4% to 6.2%
• Managed the distribution of product information from ERP system to eCommerce websites and marketing channels
• Helped plan and facilitate the implementation of a new ERP system and CMS
• Set up and managed product catalogs on marketplaces such as Walmart.com, Ebay, Google and Amazon(including Seller Fulfilled Prime); Daily management and optimization of product content; Oversee the processes that.
• Analyze market trends and data to provide feedback and recommendations for marketing and advertising strategies

Greater San Diego Area

San Diego, CA

• Hands-on development of website content; including product and category page additions and enhancements
• Set overall merchandising action plan to drive sales and profit across product page categories
• Managed the migration of three eCommerce websites; including hands-on experience in the development of custom web features and templates built with HTML, JavaScript and PHP markup
• Implemented an automated customer service portal to help increase productivity. Minimized customer interactions with company representatives by more than 70%
• In charge of market research, competitor analysis, and monitoring web analytics
• Setup and managed Ebay and Amazon marketplaces which produced a 20% increase in monthly revenue

Greater San Diego Area

• Worked with marketing and sales teams to develop compelling digital assets for website graphics, ad campaigns, and emails
• In charge of creating digital ads and website landing pages with hand coded html/CSS markup and Adobe graphic design tools
• Managed inventory of website ads on OpenX ad server
• Responsible for daily editing/proofing of website content for more than 100 websites