• Provide SEO services that include data analysis, reporting, competitor research, keyword research, technical optimization, content strategy and custom tracking set up with UTM codes and Google Tag Manager events.• Website management services: UI/UX design consulting, implementing new website features, content updates, and security updates.• Provide technical guidance, support and training to client’s website staff.• Provide weekly Google Analytics reports with detailed analysis of performance metrics and leverage data to identify key areas for improvements. • Set up Google Analytics dashboards that include custom interactive reports which enable clients to view on demand insights• Digital Marketing services: Strategy development, implementation and management of digital marketing campaigns.• Marketplace consultation and product listing management. End-to-end Amazon Seller Central account management which includes cross-departmental coordination to oversee successful action of orders, inventory, content, performance, feedback, advertising and more.

• Project owner/lead for annual and seasonal product launches on Websites, Marketplaces, and Digital Marketing channels.o Coordinated the development of all required assets and delegated tasks to internal and external teams(Product Dev., Art, Marketing , Web Dev., IT)o Developed project timeline and set deadlines for project deliverableso Provided transparency of project status by leading bi-weekly staff meetings and utilizing project management software to share individual task progress and responsibilitieso Responsible for completing projects within set deadlines• Managed website content and product pages and set merchandising plans to improve customer engagement and website conversions. Improved overall conversion rate from 3.4% to 6.2%• Managed the distribution of product information from ERP system to eCommerce websites and marketing channels• Helped plan and facilitate the implementation of a new ERP system and CMS• Set up and managed product catalogs on marketplaces such as Walmart.com, Ebay, Google and Amazon(including Seller Fulfilled Prime); Daily management and optimization of product content; Oversee the processes that control product listings, orders and shipments• Analyze market trends and data to provide feedback and recommendations for marketing and advertising strategies• Created and maintained reports to track KPIs, detail customer behavior, impact of merchandising plans , SEO updates and Digital Marketing efforts• Increased organic search visibility to achieve #1 position on SERPs for the top product pages on Omnicheer.com• Grew branded and non-branded organic website traffic by more than 35% through website optimization• More than doubled ROAS goals for Google Ads, Bing Ads and social media ads• Responsible for website revenue increase of 30% and Amazon revenue increase of 60% since 2015• Delivered daily/monthly sales and revenue reports to leadership and internal teams

• Hands-on development of website content; including product and category page additions and enhancements• Set overall merchandising action plan to drive sales and profit across product page categories• Managed the migration of three eCommerce websites; including hands-on experience in the development of custom web features and templates built with HTML, JavaScript and PHP markup• Implemented an automated customer service portal to help increase productivity. Minimized customer interactions with company representatives by more than 70%• In charge of market research, competitor analysis, and monitoring web analytics• Setup and managed Ebay and Amazon marketplaces which produced a 20% increase in monthly revenue• Directed website and marketplace SEO

• Worked with marketing and sales teams to develop compelling digital assets for website graphics, ad campaigns, and emails• In charge of creating digital ads and website landing pages with hand coded html/CSS markup and Adobe graphic design tools• Managed inventory of website ads on OpenX ad server• Responsible for daily editing/proofing of website content for more than 100 websites