Cathy Pricco Email & Phone Number

Greater Seattle Area

Currently in the process of ramping up a pipeline of independent consulting work related to customer experience, marketing and management consulting while seeking my next long-term opportunity. Recent projects range from leading process improvement efforts within the wine industry to assisting in the role definition and recruitment of a top marketing leader for a large regional bank.

Greater Seattle Area

After years of high-octane consulting work, decided to take an intentional year off (4Q 2013- 3Q 2014) to recharge my batteries, explore creative outlets, and pursue a few competitive athletic/fitness goals.

Greater Seattle Area

Enjoyed whirlwind six and one-half year tenure with this top management consulting firm, serving as a subject matter expert in marketing strategy and various subcategories including channel development, customer experience, customer onboarding, branding, campaign planning, research, customer segmentation, marketing automation, and similar areas. Achieved measurable results across an enormous range of industry verticals and gained exposure to an immense range of effective marketing tools, frameworks, and best practices.Frequently authored articles in trade publications and spoke at industry events on the topics of customer analytics and segmentation. Recipient of West Monroe Partners 2012 Mentorship Award and selected as one of only 14 mid-level managers to participate in a company-wide strategic planning retreat with CEO.

Greater Seattle Area

Marketing and strategic planning for sole proprietors, non-profits and global corporations

Greater Seattle Area

Established and lead cross-functional team in developing first comprehensive enterprise wide multicultural strategy for acquiring and retaining diverse segments of population and customer base. Strategy resulted in identification of key business growth opportunities critical to attainment of immediate and five-year corporate goals. Created strategies and recommendations for all key impact areas for marketing mix, distribution, customer experience, competitive position, management reporting and sales support.Implemented components of the strategy resulted in higher response rates and account balances than comparable programs among the general population.

Greater Seattle Area

Product development and management, pricing, new market entry, channel distribution, customer voice / customer analytics, mergers & acquisitions

Greater Seattle Area

Managed company-wide primary and secondary research needs. Co-designed and implemented successful key customer contact pilot program implemented internationally.Designed and managed primary customer research providing crucial input for development of business, sales, product and marketing plans. Study became part of the annual management planning process. Managed the relationships and negotiated the contracts with core software industry analyst firms that resulted in more timely support and cost savings of up to 39%.

Greater Seattle Area

Created successful consulting practice providing business and marketing consulting to clients ranging from sole proprietors, privately held / family-owned companies to global corporations.

Greater Seattle Area

Greater Seattle Area

Executive Management Program

Ba Marketing