Head Of Marketing Operations
Leaf Automation Pvt. Ltd.
Chennai, Tamil Nadu
Started as the Marketing Manager and exited as the Head–Marketing & Operations. Scaled the business from revenue of Rs.3.oo lacs in 1992 to Rs.30.2 corers in 1999 bringing in a revolution in the industry.Was instrumental in bringing in RETAIL AUTOMATION solution to INDIA integrating Software and Hardware across all major retail and industrial brands.Responsibilities: - Identify market segments - Survey the prospects and prepare target plan- Define life cycle and plan the product to meet the market expectations- Strategise product positioning and commercial viability- Arrive at short term and long term goals- Conclude game plan and organise the team- Conduct System study and requirement analysis- Interact with the development team in the design and development of the product, based on the inputs from the study and understanding- Product profiling- Pre sale activities including organising seminars and road shows- Product promotion - Market segments and appointment of integrators and resellers for the product- Follow up prospects and maintain rapport with the customers for the development of the reference site for business enhancement- Creation of branches through out the countryEstablished contacts with the market leaders in JAPAN and U S and convinced them in addressing the INDIAN market thru proper channel on the market viability and signed up MOU for the distribution and value addition of their products for the entire country of INDIA.Designed and developed various integrated solutions for commercial and industrial applications using BARCODE for automatic identification in different environment including retail, factories, institutions, public utility services etc. The customer base created over the years was well utilised to address the immediate requirement and was instrumental in providing the Y2K certification for almost 30 different industrial establishments including the TVS group companies like, Sundaram Fasteners.