Chandraprakash Singh Email & Phone Number

Birmingham, Gb

India

- Managing social media marketing and digital communication for ISMG- Develop and execute content led social media marketing campaigns, both organic and paid, for global business units- Create and manage multiple social media campaign calendars as per business requirements- Responsible for running social media paid campaigns for brand awareness and demand generation- Leading a cross-functional team of social media executives and in-house design team

India

- Established and managed social media channels and marketing strategy for ISMG and Global Brands- Developed and executed content led social media marketing campaigns for brand awareness- Managed and led external ad agency and internal content and design team to deliver successfull social media marketing campaigns for new product launches, events and other corporate initiatives- Responsible for content strategy, social media marketing campaigns and internal communication- Performance and reporting

India

- Plan and execute social media marketing campaigns for Capgemini's Global CSR initiatives, partnership with Rugby 7s sponsorship and Global employer branding activities- Worked with Global head of Social Media and Digital Communications Lead to build social media marketing calendar, content plan, employee advocacy activities to deliver on marketing objectives- Worked with performance marketing team for brand awareness campaigns- Coordinate with country marketing teams to ensure Brand campaigns are amplified in all regions globally- Worked with Marketing heads of Global Automotive BU and Insights & Data BU to create digital and social media marketing campaigns to promote new product launches, event sponsorship and other regular content led campaigns- Responsible for managing global webpages for these BUs, content strategy, and social media marketing

India

- Managed a team of 3 content strategists, catering to digital and social media content requirements of Global Brand and other Global Business Units- Project management of content marketing campaigns – from strategy to execution and reporting- Perform content audit (part of global content audit) to ensure all active social media handles adhere to corporate guidelines and to improve performance

India

- Responsible for planning and executing social media campaigns for Capgemini Business services BU and public sector BU- Worked with SMEs to create content strategy for upcoming events, product launches and to create monthly thought leadership pieces- As part of employee advocacy, coached SMEs on personal branding, helped them identify trending topics and worked with them to develop content in the form of blogs, videos, podcasts etc. - Crafted social media campaign plans to promote articles/blogs, press releases, event landing pages, podcasts and videos- As part of the team, worked on new ideas to improve process and optimize the employee advocacy program

India

- Set up and managed social media channels for the brand, content planning, social media calendar and other promotional campaigns- Worked closely with Marketing and Sales teams on ATL/BTL campaigns, brand activations, and offline events, amplifying them through owned social media channels and influencer marketing- Handles external ad agency to deliver marketing collaterals for digital campaigns, ensuring brand consistency and effectiveness

India

- Responsible for creating effective SEO strategy for clients- Performed competitor analysis, website and keyword analysis- Created an SEO project timeline with milestones and deliverables- Optimized landing pages (on-page & off-page) as per timeline and regularly monitored SERP for shortlisted keywords- Recommended improvements to web pages, optimize social media pages and content optimization- Performance measurement and reporting

India

- Responsible for understanding and defining client requirements and objectives- Collaborate and brief media planners and designers on client requirements and create advertising campaign – focused on print, outdoor and digital- Overall project management of all client deliverables ensuring timely delivery of creatives and marketing assets to the client- Responsible for maintaining client relationship by providing regular updates on campaign performance, ROI, and strategic recommendations to optimize ad campaign

India

- Team supervisor, responsible for resolving customer queries and providing product info/updates to customers- Responsible for maintaining high CSAT scores - Training and mentoring the team and new team members- Provide customer feedback to business in order to improve products, services, and overall customer experience- Identify and seize upselling and cross-selling opportunities by understanding customer needs and preferences

India