Chris Quirk Email and Phone Number

Create a learnable, comprehensive product experience for machine learning and artificial intelligence experts through strong design patterns, stellar content, and continuous research.

• Define content strategy and UX principles for all of AdWords and ads-related products• Took over understaffed team in crisis and built it into team of UX writing managers, UX writers, and senior content specialists that are an integral and valued part of the product launch process• Built integrated partnerships with marketing, localization, UX design, and UX research using integrated processes and shared success metrics• Redefined team to provide strategic business input on product launches, including go-to-market strategy, product naming, and product positioning

Led team of 14 writers and writing managers to create content strategy for AdWords and successfully launch a new version of AdWords• Managed $3.5M+ budget for three teams (80+ people), delivering quarterly reports to leadership and overseeing budget allocations for three teams• Drove content strategy for 350 annual product launches from UI text through help content, utilizing data and machine learning to personalize and target content to key customer groups.• Voted top manager in organization several times, recognizing cross-functional efforts and influence

Increasing user satisfaction, reducing company costs, and increasing team productivity through data analysis and systems development• Saved $2+ million in support costs and increased customer satisfaction by leading first comprehensive data-driven content improvement cycle at Google. • Led small team of developers to design and create tools to streamline screenshot creation, formatting and storage, leading to 10x faster workflow and reduced costs.• Collaborated with product engineering team to design, create content strategy for and write AdWords’ first in-product help tours (Navigator).

• Led team of seven reporters, two photographers, and three copy editors in production of daily content.• Analyzed readership data to identify, promote and write high-trafficked stories, doubling online traffic in three years and increasing engagement on site. • Created company’s first video journalism program, developed complementary pre-roll advertising process, and collaborated with local nonprofits and schools to produce citizen journalism videos.• Tripled ad inventory through creation of daily newsletters, community blog sites, and special publications.