Throughout his career as a marketing executive, Samuel “Crafton” Bryant IV has demonstrated his passion for building brand equity and driving profitable sales and traffic. He has a proven track record of brand management, business development, media strategy and fostering talent. An innovative leader with strong analytical and planning skills, Bryant consistently achieves objectives in increasing corporate efficiencies and creating sustainable organizations.Bryant most recently held a leadership position at Metro Diner, a rapidly growing restaurant concept with more than seventy locations nationwide, known for serving bold flavors and big portions at an approachable price. As Metro Diner’s Director of Marketing, he oversaw all consumer-facing aspects of the brand, from the website and social media channels to media strategy, as well as its positioning in the casual dining market.Prior to joining Metro Diner, Bryant was a Marketing Manager at Bloomin’ Brands, Inc., the corporate group that includes Outback Steakhouse, Bonefish Grill, Carrabbas and Flemings. With responsibility for new unit expansion, remodels and day-part expansion, he developed and implemented comprehensive marketing and media strategy for 60 new locations and 150 remodels across three of the company’s casual dining brands. Adept at partnering across cross-functional teams encompassing operations, training, development and IT, Bryant’s marketing expertise has ensured flawless new unit expansion. He is also known for challenging traditional assumptions in restaurant marketing and media programs. When not working, Bryant is likely to be out fishing or on a golf course. He also enjoys traveling with his wife Heather and their two sons, Tag and Banks. Specialties: - Marketing Strategy - Relationship and Cause Marketing- Experiential Marketing - Brand Development- Public Relations- Operations Management - People Development