Craig Cameron Email & Phone Number

Calgary, Alberta, Canada

☑ Oversees operation of Travel Alberta’s ATIS (Alberta Tourism Information Service) and manages the ATIS contact centre team, including staffing and budget allocation. ☑ Drives the continued growth of quality content on travelalberta.com by being an ambassador for the value of ATIS to Alberta’s tourism operators.☑ Delivers timely reporting and a range of tourism data for internal and external stakeholders.☑ Writes and refines digital product requirements for execution by internal and external development teams. ☑ Clearly relays digital strategy to external, internal, and executive audiences, through oral, multimedia, and written formats, including email campaigns to 4,500+ ATIS users.☑ Manages vendor relationships, progress and project deliverables. ☑ Represents Travel Alberta with the Conseil de développement économique de l’Alberta. The position requires oral and written communication in French.

Calgary, Alberta, Canada

• Oversaw organization-wide website development, marketing and advertising, campaign management, and communication activities. • Architected strategic business and marketing plans, presided over digital transformation initiatives and led multi-channel marketing campaigns to drive traffic, maximize conversion, inflate revenues, and achieve growth in new and existing markets.• Sourced and allocated vendors developed RFPs, negotiated agreements, managed contractual obligations and project lifecycle, and oversaw 10,000+ page website migration from HTML to a content management system.• Led website migration to a content management system, oversaw online web design, content development, colour schemes and layouts, optimization across desktop, tablets and mobile platforms, and the development of database system. • Promoted to oversee organization’s website and digital teams and direct online marketing campaigns across social media platforms that included Facebook, Twitter, Instagram, Google, and LinkedIn. • Presented recommendations to drive engagement across social media posts and introduced pay-per-click advertisements, search engine optimization, video production, and email marketing. • Acted as a brand ambassador and digital consultant for provincial and regional members, and organizational partners, assisted with the architecture of annual programs, managed advertising and marketing efforts, and developed key messaging for large-scale hockey tournaments.• Led the development of key messages, presentation materials, newsletters, director statements, partner engagement plans, and digital asset sharing strategies.

Calgary, Alberta, Canada

• Lead Hockey Canada’s creative team: website, graphic design, social media and feature content• Lead content planning for hockey events, including IIHF World Juniors and IHF Women’s World Championship• Managed consultants and executed digital marketing plans for major events• Grew reach and improved technology of digital platforms within allotted budget• Oversaw graphic designers to develop and implement visual brand across properties• Lead social media staff to grow and monetize channels through engaging content, analysis of metrics and strategic partnerships• Developed positive stories to meet organizational goals of growing the game and sharing benefits across all demographics

Calgary, Alberta, Canada

• Lead development, operation, and budget of www.HockeyCanada.ca and digital platforms (mobile apps, web portals)• Leveraged analytics to shape direction of content and overall platforms• Delivered technical and procedural training for staff and volunteers• Managed, scheduled and reviewed web staff and interns• Lead digital marketing campaigns

Calgary, Alberta, Canada

Website production, design and management for HockeyCanada.ca

Calgary, Alberta, Canada

Website production, design and management for HockeyCanada.ca

Calgary, Alberta, Canada

Website production, design and management for CanadianHockey.ca

Calgary, Alberta, Canada

Website production on CanadianHockey.ca, predecessor to HockeyCanada.ca. Graphic design, including document production, logos and posters

Diploma, Public Relations, Advertising, And Applied Communication

Diploma, Multimedia Production